China Glaze® Treats Teens to a Beverly Hills Spa Mani
It just takes a smile, like the one in the photo above, to make one realize the impact a day of beauty can have. On April 27th at the Sonya Dakar Skin Clinic in Beverly Hills 12 girls were treated to a day of pampering organized by Wish Upon a Teen, a non-profit dedicated to helping teens fighting cancer. During the fourth annual Spa Day, the teenagers, who are oncology patients of the Mattel Children’s Hospital UCLA, received luxurious mini spa treatments with manicures by China Glaze®, facials by the Sonya Dakar team and makeup application by Stila.
China Glaze® celebrity manicurists Stephanie Stone and Brittni Rae from Nailing Hollywood created custom nail art looks using summer’s brightest hues. The teens selected their favorite polishes from China Glaze®’s 2015 spring and summer collections, as well as an assortment of China Glaze®’s best selling shades to create a look all their own. Each design was topped off with Fast Forward dry fast top coat for long-lasting shine and durability.
In addition to enjoying a day of pampering, the teens also spent time with celebrities Austin Stowell (Whiplash), Haley Pullos (General Hospital), Halston Sage (Crisis) and singer/songwriter Cailee Rae.
About Wish Upon a Teen
Wish Upon a Teen is a nonprofit organization that provides resources and opportunities to teenagers who are recovering from traumatic experiences in the Los Angeles and Detroit areas through creative and interactive social and educational events, allowing teens the opportunity to rediscover and rebuild their self-esteem as they continue the healing process. http://wishuponateen.org/
About China Glaze®
China Glaze® nail lacquers are free of DBP, toluene and added formaldehyde, and are available through salons and professional beauty supply stores nationwide. For more information please visit www.chinaglaze.com. Follow China Glaze® on Facebook (@ChinaGlazeOfficial), Instagram (@ChinaGlazeOfficial), Twitter
(@ChinaGlaze) and Pinterest (pinterest.com/chinaglaze).
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Andis Company Launches New Corporate Website
New responsive design improves the user experience
Andis Company, a leading manufacturer of handheld tools to trim, cut, curl, straighten and dry hair, launched a new corporate website in May that provides site visitors with a best-in-class user experience. The new site features improved navigation and functionality, as well as access to detailed product information to enhance the online shopping experience.
“We’ve redesigned www.andis.com from top to bottom with improved navigation and better search technology to get site visitors where they want to go faster, whether it’s shopping for new products or looking for user manuals,” says Bruce Bock, marketing communications manager. “The site is also responsive, so whether you’re on your iPhone, Kindle or laptop it will deliver the best possible digital experience for mobile users.”
The new Andis website also contains improved educational content, including haircutting and grooming guides from Andis experts, how-to videos and detailed information on over 800 items. Visit the site at www.andis.com.
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Wahl Clipper Corp. Proudly Welcomed Special Guest Fabiana Ferrer of the Wahl Artistic Team Brasil to Make U.S. Debut at Premiere Orlando
Ferrer demonstrated Wahl Brasil cutting techniques at the show, May 30 – June 1
Wahl Artistic Team Brasil member Fabiana Ferrer made her U.S. debut at Premiere Orlando, May 30 – June 1, doing Wahl’s Recharge workshop the Brazilian way.
“I intend to show my skills creating each personal style using Visagism associated with technology and revolutionary tools,” Ferrer explained before the show. “I want to show not only how to cut, but why to cut.”
Today in Brazil, Ferrer said stylists typically follow one of two paths for inspiration. Some follow celebrities and international trends.
“Others work with a customized trend service,” Ferrer explained. “It means that, even if we are surrounded by globalized trends, we are able to create a new trend with every client. I look at everything from age, job, personality, face shape, hair type, and social, cultural and religious values, as well as what image my client wants to express, in order to create a personal style. In doing this, we are using references from visual arts to create an overall look. This is called Visagism.”
Ferrer, who had dreamed of coming to the United States, looked forward to sharing her techniques and philosophies, but also absorbing as much as she possibly could.
“Everything that I can see, hear and feel will teach me something new,” she said. “I only need to be open and put everything in my life’s luggage, take away to Brazil and share with my team and everybody in my next class.”
Ferrer noted that American barbering has had a big influence in Brazil recently and Brazilian barbers and stylists want to learn more.
“In the beginning, the scenery in Brazil was a bit different than now. My classroom was 95 percent stylists and 5 percent barbers that were looking to improve their skills,” Ferrer described. “American and European barbering influence is growing in Brazil. Most of the barbers are thirsty for knowledge, new techniques and tools. Now, they are about 50 to 90 percent, sometimes 100 percent of the audience. There are more barbers in workshops now than ever before, and they’ve always associated clippers with men’s haircuts. I noticed that it is really different for them to learn about barber techniques from a woman, but day-by-day, I won many new barber friends.”
Her passion and excitement is palpable. Ferrer has always known she was a creative person, but she didn’t predict what form of artistic expression would be her passion.
“Since I was child, I had an artistic part alive in me, but I had never imagined working as a hairdresser,” she said. “In 2000, I decided to license as an Epilator and opened my first business. My first clients ask me about other beauty services. I learned about nails, aesthetic, make up and about hair; I fell in love with hair and since then I never stop studying.”
Ferrer’s passion for styling and desire to create personalized looks for each client eventually caught the attention of Wahl and she was the first woman named to the Wahl Artistic Team Brasil.
“I worked for some national companies of the industry in my country, and in each one I improved my way to work and teach,” she said. “However, I needed more space to create and develop my ideas and my job. I always dreamed of working for an international company, a big company that could give me support and liberty. So, when I became part of Wahl Clipper Brasil I finally found my space, and all my plans and dreams came true from that moment until now.” www.wahlpro.com
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Cosmoprof North America Announces Strategic Social Media Partnerships to Extend the Event Lifespan
Exhibitors are invited to participate in interactive programs for key exposure
Cosmoprof North America (CPNA), the leading B2B beauty trade show, has announced the debut of a robust, multi-channel social media strategy to bring the show to life before and after the three day event being held July 12-14, 2015 at the Mandalay Bay Convention Center in Las Vegas. With thousands of beauty products on display, CPNA has a unique ability to deliver virtually endless content to the beauty industry community, providing exhibitors unmatched visibility and attendees a preview of what’s to come. Key strategic relationships with top online influencers expand the reach and scope of visibility for participating exhibitors to millions of beauty consumers, helping them build brand awareness.
The social media programs are conceptualized to provide ongoing exposure months before the event, onsite while at the event and well after the event ends. The program includes videos, tweets, blogs and live broadcasts of exhibiting companies through partnerships with leading beauty influencers that are expected to reach digital beauty industry community and their millions of consumer followers. CPNA will also be hosting content on its platforms: YouTube (cosmoprofna), Twitter (@cosmoproflv) and Instagram (cosmoprofna).
Exhibitors can also use the content and post the material on their websites and across their social media platforms, as well as participate in receiving product feedback through the following interactive programs:
See It @ CPNA
Three leading online influencers—Stacy Cox (@stacycoxbeauty,
The Dr. Oz Show, E! News, The View, The Style Network, OWN), Daniel Chinchilla (@beautybydchinchilla, @DChinchilla, Makeup Artist for Ariana Grande and more) and Cassandra Bankson
(@DiamondsAndHeels14, leading YouTube superstar)—will review individual products from registered exhibitors in advance of the show. The videos will live on the CPNA YouTube channel, as well as on the websites and social media platforms of participating exhibitors. New product reviews will be featured a couple times per week through early July so make sure and follow CPNA.
The Beaut-E Zone
Five leading beauty bloggers—Cassandra Bankson
(@DiamondsAndHeels14), Jessica Scull (LoveForLacquer.com), Patrice Yursik (Afrobella.com), Aprill Coleman (GlitterGlossGarbage.com), and Manal Shaikh (@WakeUpAndMakeup)—will host the Beat-E Zone, an interactive area at the event from which they will tweet live about the show and up-and-coming brands that are exhibiting. At the end of each day, each online influencer will post their own “Daily Best in Beauty” showcasing the products they loved the most. They will also be hosting the Beauty Gone Viral conference on Monday, July 13 from 11 a.m. to 12:30 p.m. on the second floor of the Mandalay Bay Convention Center during which they’ll discuss the growth of YouTube influencer content and how video plays a massive part of communication for beauty brands. Combined, the five bloggers have social media followings of more than 7 million and a total of approximately 1 million Unique Web Visitors per month.
Trendscouts
The Trendscouts program allows news from the CPNA show floor to get onto social channels in real time to help the beauty industry at large to identify trends and premiering products. The Trendscouts—Stacy Cox (@stacycoxbeauty), Romy Schorr (RomyRaves.com), Jennifer Chan (E! News, Beauty & Style Expert), Andrea Arterbery, and Susan Yara (MixedMakeup.com)—will walk the show floor, meet the exhibitors, and share their findings on new products and equipment throughout the three days of the event. They will also select their top exhibitors for the first ever ‘Trendscout’s Top 100’ from the show.
CPNA Beaut-E Reviews
Beauty and Lifestyle Expert Aly Walansky will host CPNA Beaut-E Reviews, an on-the-spot video review of walk-up product submissions from exhibiting brands, throughout the event on the show floor. Aly writes about beauty for Women’s Health magazine, The TODAY Show, Daily Makeover, Beauty High, YourTango and many more; she will be live tweeting select product reviews to her beauty-centric audience. Videos will be posted through August on YouTube so make sure to subscribe (@cosmoprofna).
CPNA NEWS FLASH
CPNA News Flash is a blog by the industry and for the industry that offers bi-monthly posts from leading thought leaders. Writers from across the beauty sphere provide relevant, timely content and useful business tips to share with like-minded industry professionals. To see the latest posts or subscribe, visit: cpnanewsflash.com.
“Each year, we think ahead of the curve to create new initiatives that showcase our exhibitors and help them spread the word about their products, and this year is no exception,” said Daniela Ciocan, Director of Marketing, CPNA. “This groundbreaking social media program gives exhibiting brands the unique opportunity for positive product reviews and press coverage from top beauty influencers, along with increased credibility and exposure.”
For more information about Cosmoprof North America, visit
www.cosmoprofnorthamerica.com.
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Cosmoprof North America Announces TV Shopping Auditions with HSN, QVC and EVINE
Exclusive program seeks next wave of brands and on-air talent
Cosmoprof North America (CPNA), the leading B2B beauty trade show, has announced the return of its sought after TV Shopping Auditions, to be held Monday, July 13th, during the show—July 12 to 14, 2015—at the Mandalay Bay Convention Center in Las Vegas. TV Shopping Auditions aim to identify the next hot beauty product and on-air talent spokesperson.
Leading TV Shopping Channels EVINE, HSN and QVC will host an “open see” casting call to review new unique brands, an opportunity unique to the Americas and exclusive to CPNA. The live auditions will be open to pre-screened and pre-registered exhibitors who are invited to prepare and deliver a five-minute presentation onsite; each presentation will be
video-recorded. Beauty executives from the three shopping networks will be looking for that unique combination of amazing product concepts, outstanding quality and great on-air delivery of message from personalities who can connect with their viewers. The search is open only to exhibitors and each brand will get only one opportunity to audition. In previous years, many brands were picked up for on-air presentation.
The beauty brands that are chosen from the auditions will qualify to pursue the process of getting their brand on-air. They may be offered the opportunity to work with the teams at HSN, QVC and/or EVINE and will learn about what it takes to work with these home shopping giants and to possibly debut on television.
“We are thrilled to be part of the TV Shopping Auditions again this year,” said Teresa Harris, Director of Beauty at EVINE Live. “It’s exciting to discover new talent and unique products and technologies. I’m always on the search for emerging beauty that is relevant with a compelling story that our EVINE Live customers will love.”
To qualify for an audition slot, interested exhibitors must submit an application to the organizers. Exhibitors who have not secured meetings may drop off their product for review; marked bins will be located inside the TV Shopping Audition Area and open throughout show hours. TV Shopping Auditions will be held inside Cosmetics & Personal Care, space #27243.
“We are excited to bring back our TV shopping auditions program as it has proven successful for exhibitors who have gone on to make their TV debuts,” said Daniela Ciocan, Marketing Director at CPNA. “It also reinforces our commitment to continuously provide innovative and forward-thinking opportunities for CPNA participants.”
This year’s CPNA event expects more than 27,000 attendees from over 100 countries worldwide and will play host to nearly 950 exhibitors. In addition to its renowned show pavilions and heavy schedule of industry-relevant conferences, CPNA is set to debut multiple new programs on the forefront of innovation, as well as strategic partnerships with social media leaders that will increase awareness of the exhibiting brands among beauty’s top online influencers.
For more information about Cosmoprof North America or to register for this year’s event, visit www.cosmoprofnorthamerica.com. Event information and exhibitor updates are also posted on Facebook, Twitter and Instagram (@COSMOPROFNA).
