PDC Beauty Announces New Cantu Hire
Cantu Beauty Ambassador Takes the Lead in New Communications Role
Melissa Cantey has joined PDC Beauty as Cantu’s new Communications Manager. Melissa will lead Cantu’s Public Relations, Consumer Events and Social Media as well as play an important role in utilizing consumer trends and insights to identify opportunities to drive continued growth for the brand.
Melissa has a background working as both a Social Media Manager and Strategist for various companies along with being a lifestyle and fashion blogger herself. Most recently, Melissa spent the last year as Cantu’s National Brand Ambassador – educating consumers on the brand both in person and online. She is a graduate of Francis Marion University, and will be working out of her home office in Charlotte, North Carolina.
For more information, visit www.pdcbeauty.com.
COSMOPROF NORTH AMERICA RECEIVES PRESIDENTIAL AWARD FOR EXPORT SERVICE
U.S. Secretary of Commerce Wilbur Ross presented Cosmoprof North America (CPNA) the President’s “E” Award for Export Service at a ceremony in Washington, D.C. The President’s “E” Award is the highest recognition any U.S. entity can receive for making a significant contribution to the expansion of U.S. exports.
“Cosmoprof North America has demonstrated a sustained commitment to export expansion. The “E” Awards Comittee was very impressed with Cosmoprof North America’s extensive beauty matchmaking program to connect U.S. manufacturers and distributors with international buyers. The company’s four-year record of growth in international attendees was also particularly notable. Cosmoprof North America’s achievements have undoubtedly contributed to national export expansion efforts that support the U.S. economy and create American jobs,” says Secretary Ross in his congratulatory letter to the company announcing its selection as an award recipient.
Attracting over 1,100 exhibitors, almost 40% of whom come from overseas, Cosmoprof North America focuses on helping its over 33,000 attendees to discover unique brands and products, find new channels for distribution, packaging, and manufacturing, and to form key relationships with top industry professionals and retailers.
“Throughout the years, many companies have benefited from the services and support offered to CPNA exhibiting companies looking to expand distribution internationally,” says Daniela Ciocan, Marketing Director of CPNA. “We are thrilled to be awarded such a distinguished recognition. CPNA is committed to promoting the personal care and beauty products industry around the world.”
In total, Secretary Ross honored 32 U.S. companies and organizations from across the country with the President’s “E” Award for their role in strengthening the U.S. economy by sharing American ingenuity outside of our borders. U.S. companies are nominated for the “E” Awards through the U.S. Commercial Service, part of the Department’s International Trade Administration. With offices across the United States and in embassies and consulates around the world, The International Trade Administration lends its expertise at every stage of the exporting process by promoting and facilitating exports and investment into the United States; administering Anti-Dumping and Countervailing Duties orders; and removing, reducing, or preventing foreign trade barriers.
U.S. exports totaled $2.21 trillion in 2016, accounting for nearly 12 percent of U.S. gross domestic product. Exports supported an estimated 11.5 million jobs nationwide in 2015, according to the most recent statistics from the International Trade Administration.
Cosmoprof North America (CPNA): For further information, please visit www.cosmoprofnorthamerica.com. Event information and exhibitor updates are also posted on Facbook, Twitter (@cosmoproflv) and Instagram (@cosmoprofna).
Legendary Brand Introduces Moisturizing Hair Gels for the Textured Hair Community
Ampro Industries, Inc., Releases New Clear Ice® Formulas, Coconut Oil Styling Gel and Aloe StylER, Formulated to Suit the Needs of Textured Hair
Ampro Industries, Incorporated, makers of Ampro Pro Styl® America’s #1 Protein Styling Gel, and the award winning Shine ‘n Jam® Conditioning Gels, releases the newest additions to their legendary Clear Ice® Styling Line, Clear Ice® Coconut Oil Styling Gel and Clear Ice® Aloe StylER.
Building on the success of the beloved Clear Ice Protein Styling Gel, which is formulated to provide an ultra hold for protective, firm holding styles, Ampro developed two new moisturizing gel formulas that can be used in a variety of ways on a variety of hair types to achieve flexible styles that leave hair soft to the touch.
Clear Ice® Coconut Oil Styling Gel
Available nationwide at Dollar General, Sally Beauty, Walgreens, Walmart, and local beauty supply stores, the Clear Ice Coconut Oil Styling Gel is a moisturizing gel that is infused with coconut oil to provide individuals with naturally textured hair a soft, curl defining hold. Free of alcohol, parabens, sulfates, protein, and dyes, this new version of Clear Ice has been embraced by those who prefer a non-flaking, crunch-less, and protein-free way to define their texture.
Clear Ice® Aloe StylER
The Clear Ice Aloe StylER is the most versatile gel and first gel StylER that Ampro has ever made. This unique, non-flaking, and hydrating formula can be used on hair that is naturally textured, to achieve soft styles while still providing an amazing hold. Its creamy consistency is a result of the infusion of aloe vera, which provides the hair with great hydration. Free of alcohol, parabens, proteins, and dyes, this new StylER has also been stylist tested and approved to provide a great hold and moisturizing benefits to hair that has been chemically altered.
Ampro Industries, Inc., believes that the growing textured hair community will find great success with these new products and be pleased that the brand they trust is offering more products that provide the flexible hold they desire. “End the hunt and frustration with overpriced products that may not give the results you desire, instead go with the products you can trust at a price you can afford,” says Tricia Snead, Vice President of Marketing and Brand Management of Ampro Industries, Inc.
For further information, visit www.amprogel.com.
Industry Leader Wahl Professional Hosts First-Ever, Online-Exclusive Barber Battle Competition
Wahl Professional continues to push innovation as the first clipper company to host an online exclusive barber battle at wahlbarberbattle.com.
The battle begins June 1, 2017. Barbers will compete blade-to-blade for the grand prize in Wahl Professional’s first exclusive online barber battle competition. Wahl’s barber battle is a friendly contest to compete against each other for prizes and bragging rights.
“We’re excited to be the first professional clipper company to ever host our own online barber battle competition,” says Lance Wahl, Global Vice President Professional Products, Wahl Clipper Corporation. “The competition is for U.S. professionals only who are registered in our Wahl Ambassador program, and features a video submission limited to 15 minutes or less.”
The grand prize includes a Wahl prize package with the complete line of 5-Star clippers, trimmers and shavers, plus an honorary place on the Wahl Education and Artistic Team (W.E.A.T.) for one year—a new opportunity open to hair professionals. The second place winner will receive a Wahl prize package with 3 clippers, 3 trimmers and the 5-Star Finale Finishing Tool and the third place winner will receive the Wahl 5-Star Barber Combo and the 5-Star Finale Finishing Tool.
“This is an opportunity of a lifetime,” says Wahl Education and Artistic Team (W.E.A.T.) member Rick Morin. “W.E.A.T. members are always asked how others can join the team, and now’s your chance. Show us what you’re made of.”
Contestants entering Wahl’s Barber Battle must submit a video competing in three different looks: the pompadour, bald fade and a creative cut, a freestyle look determined by the artists. Because this competition is a first of its kind, judging officials anticipate a variety of talent and creativity.
“We’re leaving the creative cut entirely up to the contestants. This includes the cut, color, design and everything else. It’s all in their hands,” says Morin. “We can’t wait to see the creativity.”
Each video submission must total 15 minutes or less, allowing five minutes per haircut. All contestants must be a member of the Wahl Ambassador Program and use all Wahl tools to complete the looks.
“This competition will take some artists out of their comfort zones. But it’s a chance for contestants to create remarkable cuts and show what they could bring to W.E.A.T.,” says Morin.
“My best advice is to be yourself,” says Morin. He also reflects on how he would stand out in the submission process. “If it’s within your budget, hire a videographer to help so you can focus on your execution. If not, record your submission on a good-quality phone camera.”
Be on the lookout for a special announcement after the submission period. The fee to enter the barber battle competition is $75 and all licensed barbers and stylists, 18-years old and up, and residing in the United States (excluding: New Jersey, Maryland, Arizona, Colorado, Nebraska, and North Dakota), are eligible to enter.
Find out more about Wahl’s barber battle competition and submit online at wahlbarberbattle.com.
Straighten Out Your Business
Dominican Magic Hair Care Grows Your Business with Services & Products for Every Client
Every salon client is a potential candidate for hair straightening, smoothing and retexturizing services with Dominican Magic Hair Care. Hairstylists have unlimited potential with existing clientele, by recognizing the needs of different hair textures and providing healthy hair solutions. Founder Gregorio Luciano created Dominican Magic Hair Care using natural ingredients from his native Dominican Republic. Luciano says, “We have a rich diversity of skin tones and hair textures represented here in North America. We have learned from our ancestors’ use of local ingredients to smooth and straighten their hair in the Dominican Republic for hundreds of years.” This successful brand is now expanding into every haircare market to provide solutions for all salon clients, no matter what their texture of hair.
Why Offer Straightening? Look around and you will see that most every product company has some combination of smooth, sleek and anti-frizz product selections. Both Professional and OTC retail beautycare companies are marketing this category heavily to consumers. Why? Because literally every client wants one or more of the benefits these features provide; such as no frizz, no reaction to humidity, faster blow-dry and finishing, longer lasting hairstyles, more vibrant haircolor, moisture balance, anti-aging solutions for thinning hair and stronger, healthier hair. The benefits of this category apply to every single salon client; curly, straight or anywhere in-between. Luciano says, “Hairstylists already have an untapped base of potential business with existing clients. Our Dominican Magic Hair Care brand offers solutions for every client’s haircare needs. Be responsive to what clients are seeking because if you are not offering them straightening and smoothing products they will find them outside of the salon.”
The Choice Is Clear: Dominican Magic Hair Care products have been established for 10 years. Over 200,0000 people search monthly in Google for Dominican Magic products, with over 10,000 people searching for the Dominican Blowout every month! Luciano says, “Salons and hairstylists that effectively market straightening and smoothing services can see dramatic growth in their business in a short period of time. Not all clients will want the high-end treatments or want dramatic curl reduction. We offer four different formaldehyde-free hair straightening systems for those that do. We also offer the traditional Dominican Blowout as a temporary straightening system. With our retail product choices, clients can select the degree of curl reduction or smoothing that is right for them. We teach salon professionals how to evolve their business from a single service to multiple levels with options for every client with treatments and retail.”
Create Your Clientele: There are only two ways to grow a business. You can increase the number of clients or increase the amount each client spends per visit. Many professionals are challenged when it comes to growing a client base. This makes it more important to find opportunities with the clients they already have. Luciano says, “Straightening and smoothing services are the perfect solution as every salon client wants healthier, frizz-free and more youthful looking hair. By offering retail items to promote smoothing haircare between salon visits, even those who are not yet ready to invest in pricier straightening treatments will benefit.” Dominican Magic Hair Care uses natural ingredients grown in the Dominican Republic, inclusive of tropical avocado, coconut, aloe vera, wheat, cinnamon, garlic and rosemary which have been used in hair treatments by native Dominicans for generations. The products provide essential nutrients and vitamins to dry, damaged, color-treated, processed and falling hair resulting in a healthy and revitalized hair strand.
Full Haircare Line: The Dominican Magic Hair Care brand includes five lines for the treatment of dry, damaged, haircolor-treated, processed and thinning hair. The Nourishing line contains products that can be used as the aftercare line for clients who color or processed their hair and those who want to improve the overall health of their hair regardless of their hair texture. The Anti-Aging Treatment line is made with a natural botanical complex and is designed to increase the moisture and blood circulation of damaged or thinning hair. The Ultra Straight Protein Treatment line is a formaldehyde-free, wheat protein based treatment that straightens, repairs, and provides long lasting conditioning to all hair types, including color-treated and previously relaxed hair. The Definitive Color Rinse is a semi-permanent haircolor line that offers shiny color with no ammonia or peroxide. The DRNY Select line offers products with free radical scavenging ingredients for those living with exposure to pollution.
Professional Natural Hair Care: For more information on Dominican Magic Hair Care products and education, call 914-668-5895 or visit www.DominicanMagic.com. Dominican Magic is located 460 South 10th Avenue, Mount Vernon, NY 10550 USA.
Cosmoprof Asia 2017 Presents “1 Fair 2 Venues” and Introduces Cosmopack Asia a “Show Within the Show” at AsiaWorld-Expo
Cosmoprof Asia returns in November with “One Fair, Two Venues”, following a record breaking year. 76,818 visitors from 129 countries and regions attended Cosmoprof Asia 2016, an increase of 21% from the previous year. 2,698 exhibiting companies from 49 countries and regions, including 24 country and group pavilions took up 98,000 sqm of space at the two venues. With such impressive growth year-on-year, Cosmoprof Asia has firmly confirmed its position as the most powerful networking event for the beauty industry in Asia Pacific.
Alice Suen, Cosmoprof Asia Event Director, applauded the creativity of exhibitors last year. “We were inspired by the innovative products and services on display and the high caliber of our exhibitors once again drew in buyers from all around the world. We look forward to an even more important event this year.”
New for 2017: Cosmopack Asia – The 22th edition of Cosmoprof Asia will draw attention to the cosmetics supply chain with the rebranding of the event at AsiaWorld-Expo (AWE) from November 14 – 16, 2017 as “Cosmopack Asia”, mirroring Cosmopack, held in Bologna, Italy, alongside Cosmoprof Worldwide.
“With the development of Cosmopack Asia, we aim to reinforce the brand identity of the entire supply chain and create new business opportunities for our customers”, says Enrico Zannini, Director of Cosmoprof Worldwide.
Cosmopack Asia will host companies representing the entire cosmetics supply chain: raw materials and ingredients, contract manufacturing and private label, machinery, primary and secondary packaging. Cosmopack Asia will open one day before Cosmoprof Asia on November 14 and this gives brands, including those exhibiting at HKCEC, plenty of time to visit the many suppliers from all over the world at AWE. Shuttle bus service will be provided during the entire show period to connect the two show venues.
A spotlight at Cosmopack Asia will be the new zone “Ingredients & Lab” dedicated to ingredients, fragrances, testing lab equipment and regulatory solutions, providing an ideal networking and sourcing platform for formulators, R&D personnel, business development and marketing professionals. In addition to the new Ingredients & Lab, Cosmopack Asia will also introduce Print & Label, which will be a showcase of decorative packaging and labels. Featured marketing initiatives will be organized with the focus on new concepts, designs and innovative technologies that aligned to the entire supply chain. The headline event will be “The Powder Factory” which gives a live demonstration on the manufacturing process of a cosmetic powder with the collaboration of leading international suppliers.
For further information, visit www.cosmoprof-asia.com.
ANDIS® ANNOUNCES WINNERS OF THE FANTASTIC FADES AND DESIGNS & PATTERNS COMPETITIONS AT PREMIERE ORLANDO
Andis® Company, together with the Professional Beauty Association, sponsored the Fantastic Fades and Designs & Patterns competitions at the Premiere Orlando International Beauty Event. Fifty contestants showcased their talent, creativity and clipper-cutting techniques during the back-to-back men’s grooming events.
During the first round, professionals from around the country crafted their interpretation of a classic or unique fade on a live model in just 45 minutes using Andis tools exclusively. During the second round, contestants let loose their creativity and artistic prowess using Andis clippers and trimmers to sculpt and carve intricate patterns and designs. Competitors were judged on their technique, originality, style, and tool usage. The top three winners from the Fantastic Fades Competition, and top three winners from the Designs & Patterns Competition, were awarded monetary prizes.
“The overwhelming success of our first men’s grooming competition at last year’s Premiere Orlando show encouraged us to expand this year’s offering and it didn’t disappoint. Our second year of men’s grooming contests at Premiere Orlando delivered non-stop action – the energy and passion of the contestants was truly inspiring,” said Karen Formico, Vice President of Marketing for Andis. “The new Designs & Patterns contest was the perfect forum for these talented artists to push the envelope and show what’s possible using clippers and trimmers.”
Fantastic Fades winner, Raymond Aldridge (from Nappy Roots Barber Shop in Riverside, CA), and Designs & Patterns winner, Gabriel Galarza (from Pro Stylez Barber Shop in Lake Worth, FL), received $400 for their finished looks. Second place finishers, Andrew Plaza (from Fade Addicts Barber Shop in West Palm Beach, FL) and Jesse Almodovar (from The Barber Lounge in Walden, NY) received $300, while Robert Smith III (from Mr. B’s Grooming Lounge in Orlando, FL) and Rufus Byrd (from Boyz 2 Men Barber Shop in Tampa, FL) received $200 for third place.
For more information about Andis and the Fantastic Fades or Designs & Patterns Competitions, please visit Andis on Facebook, Instagram, and Twitter. www.andis.com