INDUSTRY NEWS – March

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ORS™ Olive Oil Introduces Innovative Relaxer and Texturizer Products to Meet the Growing Needs of Consumers

ORS™ Olive Oil Zone Relaxer™ and ORS™ Olive Oil Curl Stretching Texturizer now available in stores

Namaste Laboratories, the makers of ORS™ The Original Root Stimulator hair care products, continues to meet the changing needs of consumers. The relaxer category leader, under its Olive Oil product line, recently rolled out two ground-breaking new products. ORS™ Olive Oil Zone Relaxer™ is for consumers who choose to relax targeted sections of their hair versus their entire head; and ORS™ Olive Oil Curl Stretching Texturizer offers a solution for consumers who want to gently elongate their naturally curly hair for looser curls with easier manageability.

“At Namaste, we are passionate about the consumer and intently listen to her to ensure that we continue to meet her hair care needs,” said Nicole Ray Robinson, Category Head – Straightening, Maintenance and Hairdress. “Whether relaxed, texturized or natural, we aim to offer her quality products that deliver beautiful, healthier-looking hair and allow her to unapologetically embrace her individuality.”

The game-changing ORS™ Olive Oil Zone Relaxer™ is the first-ever targeted, small section relaxer. This uniquely designed mini application kit provides the perfect amount for small section relaxing and offers easy and precise application via a luxurious crème on crème formula (rich crème relaxer base AND rich crème relaxer activator). Great for small section relaxer users, weave blenders and even semi-naturals, it allows consumers who relax to stay in the right zone whether relaxing their edges, sides or back. Plus, the system is infused with nourishing olive oil to help protect hair during relaxing to deliver smoother, silkier, softer hair with beautiful shine.

The innovative ORS™ Olive Oil Curl Stretching Texturizer gently stretches short to medium length naturally curly hair for easy to groom, easy to wear, looser curls. This superior quality texturizer features a proprietary formula and a unique “Mix-It-Yourself” boost of four potent exotic oils from around the globe: Mediterranean Olive Oil for moisture, Brazilian Pequi Oil for smoothing, African Shea Oil for softness, and Egyptian Black Seed Oil for strength.

“These two new products serve as examples of how Namaste celebrates and honors the beauty of our consumers regardless of her hairstyle choices,” said Shawn K. Tollerson, Chief Operating Officer. “Whatever hairstyle she chooses…relaxed, natural, extensions, braids, locs, our beauty should be embraced and not stereotyped.”

ORS™ Olive Oil Zone Relaxer™ and ORS™ Olive Oil Curl Stretching Texturizer are available at select retailers across the country. For more hair care news and tips, visit www.orshaircare.com or connect on social media at www.facebook.com/orshaircare and @ORSHairCare on Twitter and Instagram.

ORS™ Olive Oil… Beautiful Hair Comes In All Types. Not Stereotypes. Join the conversation at www.ORSNoStereotypes.com or by using #NoStereotypes on social media.


Grow and Slay the Blueberry Way

CURLS Introduces NEW Blueberry Bliss Curl Collection Launches

CURLS, one of the most widely recognized hair care brands for natural curls, offers comprehensivBlueberry Curls1e cleansing, treatment and styling products that care for the unique needs of all curl types. From wavy to kinky and everything in between, CURLS makes it possible to achieve naturally defined, smooth, and frizz-free curls without relying on harsh chemicals.

The brand’s thriving Blueberry Bliss Curl Collection utilizes organic blueberry extract and other natural botanicals that work wonders for treating and styling curly hair. Rich in Vitamins B and C, these blueberry-infused formulas are also proven to repair, protect, restore and grow all curl types.

The Blueberry Bliss Curl Collection currently includes Blueberry Bliss Reparative Leave In Conditioner, Blueberry Bliss CURL Control Jelly, Blueberry Bliss Twist N Shout Cream and Blueberry Bliss CURL Control Paste, with the following four products which joined the lineup in February:

 

  • Blueberry Bliss Reparative Hair Wash – Formulated with certified organic blueberry extract, aloe leaf juice and chamomile extract, this rich and creamy sulfate-free cleanser softens and hydrates curls while encouraging healthy scalp and hair growth.

 

  • Blueberry Bliss Reparative Hair Mask – Formulated with certified organic blueberry extract, aloe leaf juice and chamomile extract, this intensive, deep-conditioning hair mask softens, detangles and hydrates curls while repairing damage, protecting against breakage and encouraging hair growth. After cleansing, massage the mask into the scalp and leave on for 15-25 minutes for a deep-conditioning treatment.

 

  • Blueberry Bliss Hair Growth Oil – Blueberry extract, pomegranate seed, argan and gardenia flower oil provide a lightweight yet powerful formula proven to grow, repair, protect and restore damaged tresses. After conditioning, apply this multi-tasking miracle oil directly to the scalp to stimulate hair growth and moisturize tresses.

 

  • Blissful Lengths Liquid Hair Growth Vitamin – The body absorbs up to 98% of liquid vitamins into the bloodstream, and only up to 20% with a pill. This time-release elixir is formulated with a proprietary blend of bioactive coenzymes, vitamins and nutrients and organic blueberry extract to promote healthy hair growth, enhance the strength of each hair shaft and increase the integrity of the hair. Take one tablespoon per day on its own or mixed with your daily smoothie. curls.biz

 


A Million Ways to Shea Hair Recognition Tool

As part of the brand’s ongoing commitment to addressing women’s lifestyle needs wherever they are, SheaMoisture invested in the technology to build the first hair recognition tool of its kind on the market – “Good Hair Day” (AMillionWaysToShea.com). The “Good Hair Day” tool provides each SheaMoisture community member and visitor the benefit of anytime, “at-a-click” personalized recommendations to easily match their hair need with a specific product and quickly navigate the vast hair offerings to find their “way to Shea.”

Specifically, the tool delivers individual product recommendations to each user based on their hair type, style, condition and goals. Once a user uploads a photograph or selfie on the site, it uses an innovative hair recognition technology that automatically identifies the user’s hair type and/or style. Through a brief 3-step process, the tool then matches the user with a custom hair care regimen tailored to her specific hair needs around maintenance (cleansing/conditioning); treatment (restoring/renewing); and styling (shaping/ finishing). YouTube stars filmed themselves using the “Good Hair Day” web tool to discove

r their customized SheaMoisture haircare regimen, including SunKissAlba, Remi Ashton, Naptural85, MahoganyCurls, iamKayElle and Samantha Scherman.

 


Introducing Rhassoul Clay, the New Purifying Clay Collection from Carol’s Daughter

 

What are they?

RhassoulClay-Collection - CopyCarol’s Daughter Rhassoul Clay is an active living haircare collection designed to bring balance to busy lives, which sometimes leave hair looking overworked and feeling over washed: dry and dull with oily roots. It’s their first clay-based line, blended with Moroccan Rhassoul Clay, Aloe Juice and Cactus Flower to draw out impurities, restore essential moisture and add touchable softness—to gently care for worked-out hair.

Rhassoul Clay is designed for active women who crave balance, sweat daily with their busy lifestyles, and need a regimen that fits their routine. These formulas are made to purify and rebalance hair’s natural moisture.

The line includes:

  • Sulfate-Free Shampoo: This moisturizing cleanser helps to gently draw out sweat and impurities without stripping the hair. Made with Moroccan Rhassoul Clay, Aloe Juice, and Cactus Flower, it softens hair and improves manageability so managing your daily to-do list is a breeze.
  • Enriching Conditioner: Living an active life can leave hair looking unbalanced and overworked—dry, dull and depleted. Revitalize hair with this enriching conditioner that restores essential moisture and softness to tired strands, revealing healthier-looking hair. This shine-boosting blend with Moroccan Rhassoul Clay, Aloe Juice and Cactus Flower extract gets users one step closer to balancing out their day.
  • Softening Hair Mask: When customers are hard on their hair, it can look and feel overworked and lifeless—so they can soften it with this hair mask that replenishes moisture for brilliant, revived hair. It’s a velvety clay that infuses deep moisture for rejuvenated hair. Made with Moroccan Rhassoul Clay, Aloe Juice and Cactus Flower extract, it absorbs excess oil and leaves hair recharged and ready to take on the rest of the day.

 

How to they work?

The line uses Moroccan Rhassoul Clay, a volcanic clay with purifying properties that acts like a magnet to remove oil and impurities without removing essential oils hair needs to stay healthy. The collection is specifically targeted to gently purify, balance and soften overworked and over-washed hair.

 

How do I use them?

Simply apply the Sulfate-Free Shampoo to wet hair and massage into the scalp to gently clean and purify hair from dirt and excess oil. To use the Enriching Conditioner, work desired amount through clean, wet hair to restore moisture and softness. For a deeper hydration, massage a generous amount of the Softening Hair Mask into hair, with extra love and attention to ends. Gentle enough to use every day. www.carolsdaughter.com

 


Industry Leader Fromm Launches New Line of Hair Accessories

Fromm-bow-copyFor years, Fromm has been a brand treasured by beauty professionals industrywide. From exceptionally crafted shears to innovative and timesaving brushes, the brand continues to be an instrumental source for stylists and salons. Now, Fromm is thrilled to launch a line of 26 elevated hair accessories.

As an extension of the company’s 1907 by Fromm brand, the Hair Accessory collection features a series of essentials every girl needs in her repertoire. Just like every woman has a favorite line-up of fashion, she also needs a go-to collection of hair accessories. Because when it comes to basics, a chic wide leather headband is just as integral as a classic camel tote.

Designed with a fashionable purpose, the collection showcases genuine leather bow hair-ties to help you “Put A Bow On It,” along with other essentials such as bobby pins and headbands with unique design elements. www.frommbeauty.com

 


Denman Sponsors “Hairlooms” Book Launch

Michele-Roseman1-HeadshotHave you ever wondered how to love your natural hair and beauty or how to detangle natural hair issues? If your answer is, “Yes,” you need the “Hairlooms” book!

“Hairlooms: The Untangled Truth About Loving Your Natural Hair and Beauty,” written by Michele Tapp Roseman, is the story of her emotional, natural hair transition plus “hair” stories from 32 amazing men and women she interviewed over the course of 6 years.

After years of trying to figure out how to love her natural hair, Michele finally learned how to transition to natural hair. Even when she reached that point, she still had to manage the maintenance side; learn to reduce natural hair breakage; and navigate the emotional highs and lows of her look.

The concept for “Hairlooms” materialized after numerous, random encounters with women who asked about her natural afro and proceeded to share stories about their hair. Some of these impromptu conversations centered on product choices and hairstyle fails. Others pinpointed the best way to wear a ‘do in professional settings. These women were old, young, permed, and natural.

The book creates a platform for Black women—and those who connect with them—to begin to write a new narrative about their natural hair and beauty.

In Michele’s own words, she says, “I’ve lived and walked through the words and exercises in ‘Hairlooms.’ The material is not just something I wrote, but something I still use to empower me today.” She adds, “I was touched by the words of ‘Hairlooms’ endorser Glamazini.”  This natural hair blogger wrote:

 

“Reading through each chapter of ‘Hairlooms’ was soothing and familiar. I found myself sliding effortlessly through each chapter like a wide-toothed comb through conditioner-covered tresses.”

 

Denman is proud to sponsor the “Hairlooms” book launch and is honored to welcome Michele to their booth at IBS, New York on Sunday, March 12 from 10.00am – 6.00pm. www.hairloomsthebook.com

 


Cosmoprof North America Introduces the “Discover Pack” Program Featuring New and Innovative Packaging Solutions

Bringing beauty brands and cosmetic industry suppliers together on the West Coast

Discover Pack_2017_Esec3.inddCosmoprof North America (CPNA) has announced it will launch DISCOVER PACK, a new special area dedicated to novel suppliers, at its upcoming annual event, scheduled to take place July 9-11, 2017 at Mandalay Bay Convention Center in Las Vegas. With an entire pavilion already dedicated to packaging, contract manufacturing, machineries and private label, DISCOVER PACK puts a spotlight on the section and reinforces the importance the entire supply chain plays in the beauty industry. Since only 12 exhibitors will be featured, the DISCOVER PACK area also promises to deliver a tailored and well-rounded showcase of the latest innovations, from packaging to contract manufacturing. Participating companies will benefit from guaranteed face-to-face meetings with key US and international buyers in addition to receiving unsurpassed exposure.

DISCOVER PACK rounds out the portfolio of special areas that distinguish CPNA as the premier event. As such, the area will be highly stylized to resemble the other highly coveted “special areas” and stand out on the show floor. To ensure showcase novelty, only first-time CPNA exhibitors qualify to exhibit in the new area. The program is open to suppliers of innovative packaging, ingredients and raw materials, novel contract manufacturing, innovative fillers, machineries manufacturers, converters, labelers and unique decoration process providers. www.cosmoprofnorthamerica.com

CPNA image - Copy

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