Industry News: September 2016

Going Beyond Beauty Tools!

The award winning implement brand, Mehaz, introduces all new packaging

Mehaz, the award-winning nail, skin and haircare implement brand, is pleased to announce the arrival of a NEW, beautiful and sophisticated package design! Each new package clearly displays individual products while calling out key features and benefits in English, French and Spanish. Two distinct product categories, ELITE and ESSENTIALS, make it easy for consumers to shop based on their specific needs and desired price points.

MehazRebrandPFsELITE products include all Mehaz premium, professional grade beauty tools sourced in Solingen, Germany, and are packaged in boxeswith a royal blue ombré design. ESSENTIALS products include a set of high-quality Mehaz implements available at an accessible price point, and are packaged in sky blue ombré boxes.

Going beyond beauty tools, Mehaz reflects unsurpassed quality in master crafted products, and now has premiere packaging to match.

New Premium Packaging: Prominently displays product and clearly identifies key product features in same or smaller dimensions than current packaging.

Spilo LogoTwo Easy-to-Shop Product Categories:

  • ELITE (Royal Blue): Premium professional grade beauty tools sourced in Solingen, Germany
  • ESSENTIALS (Sky Blue): High-quality beauty tools at accessible price points

End Result Driven Features: Works like a silent sales person, helping customers clearly understand the benefits of the product in 3 languages – English, French and Spanish.

*New packaging rolled out in August 2016, with the exception of the following items that will transition later:

  • MC0212 – 12X Magnification Mirror,
  • MC1000 – Disinfectant Tray
  • MC1197 – Butterfly Razor
  • MCR0056 – Straight Razor
  • MCR0056 – Straight Razor

Mehaz is distributed by Spilo Worldwide, a leading manufacturer, importer and international master distributor to the professional beauty industry for over 70 years.


D&L Logo-01Dark and Lovely Partners with CurlyNikki to Reveal What Happens “When Good Hair Goes Bad”

Dark and Lovely Debuts Natural Hair E-Book with Texture Hair Expert CurlyNikki

Dark and Lovely, the brand that has catered to the beauty needs of African American women for over 40 years, has partnered with natural hair expert and best-selling author, Nikki Walton of, on the release of her new electronic book, “When Good Hair Goes Bad: Tips and Tricks for Restoring Your Gorgeous, Healthy, Natural Hair.”

Currently available as a free download exclusively at, this groundbreaking partnership is a long-term effort to provide consumers with free access to the most up-to-date and objective information for the maintenance and care of natural hair. Through the coupling of a digital product and nationwide retail partnerships, this collaboration is pioneering digital distribution and reflects the changing patterns in how consumers get their information.

“We worked with CurlyNikki for the launch of our Dark and Lovely Au Naturale #CurlPower campaign in 2013 and it was a huge success; so it was a no-brainer for us to collaborate again,” says Michelle Ryan, SVP Marketing, L’Oreal Multi- Cultural Beauty Division. “With the instant success of Walton’s first book, Dark and Lovely deemed partnering with Walton on her follow up as a great way to increase awareness and educate women with naturally curly textures on how to maintain the health of their hair by taking the guesswork out of styling and care.”

nikki book cover layoutFor those seeking hair tips, “When Good Hair Goes Bad” is an easy to read e-book that provides responses to all of your natural hair questions from hair color and protective styles to straightening gorgeous curly locks.

“Women across the world have requested my advice on how to truly manage their natural hair. I am thrilled to work with Dark and lovely to help share my experience and expertise in an attainable way,” says “When Good Hair Goes Bad” author Nikki Walton. “I wanted my second book to be easy for people to get their hands on and Dark and Lovely is the driving force for making this happen.”

“Dark and Lovely has a full portfolio of products—whether you are natural, love to color your hair or wear a smooth style—that take the guesswork out of styling your hair,” said Ifeoma Fejokwu, Senior Brand Manager, Dark and Lovely. “The Au Naturale line manages shrinkage, locks in moisture and reduces breakage, which are all benefits that are needed when managing natural hair.”

“When Good Hair Goes Bad: Tips and Tricks for Restoring Your Gorgeous, Healthy, Natural Hair” is now available for free exclusively at For more information, follow Dark and Lovely on Facebook,Twitter and Instagram.

Macadamia Beauty Welcomes New VPs of Business Development

Macadamia Beauty, parent company of Macadamia Professional and éprouvage, welcomes two new executive hires for their growing sales team.

With recent growth, MacadamiaBeauty has tapped Mary Clark as Vice President of Business Development, covering West Coast and Canada, and Stacey Hull as East Coast Vice President of Business Development. Both women will oversee developing new business, strengthening key client relationships and merchandising programs, and growing sales on behalf of Macadamia Professional and éprouvage, in their key markets.

Mary_Hamilton_ClarkLMary brings 20 years of experience in sales, business development and education in the professional beauty industry. With previous roles at TIGI, Bed Head, Toni&Guy and Clinique, she has a proven track record of building brands through her strong relationships with retailers, distributors and salons, with specific attention to West Coast and Canadian markets.  Mary currently resides in Sonoma County in Northern California where she enjoys yoga, wine tasting and spending time with her two children.

Stacey_HullLWith over thirteen years of sales experience in the beauty and nutritional supplement industry, Stacey has a demonstrated track record of exceeding quota and building strong customer partnerships with special expertise in account development and market penetration.  Prior to joining the Macadamia Beauty team, she had sales-focused roles at NeuroScience Inc., Designs for Health, TIGI,Sebastian and Aveda. Based in Charlotte, North Carolina, Stacey is a wellness enthusiast who enjoys hiking and traveling with her husband and three children.


Macadamia Beauty Welcomes Territory Account Managers, Cavallaro and DeFelice

Macadamia Beauty is expanding their sales force with the addition of two new Territory Account Managers for Macadamia Professional and éprouvage.

Taylor CavallaroSpearheading the California market, Taylor Cavallaro will be responsible for leading the strategy and execution of all channel marketing activities including promotions, sales support materials, presentations and trade shows for the BeautySales distributor, national accounts and international channels, with the ultimate goal of growing both the Macadamia Professional and éprouvage businesses.

With previous sales roles at Hempz, Number 4 Hair Care and DS Labs, Taylor has a proven track record of increasing sales and brand awareness on behalf of her brands. She brings with her a wealth of industry knowledge and strong relationships with retailers, salons and stylists that she has cultivated and fostered over the years. Taylor currently resides is Los Angeles, CA with her husband Michael, where they enjoy all the fine dining and unique experiences Los Angeles has to offer.

Macadamia Professional has also tapped Tony DeFelice as the New England Territory Account Manager, to lead client relations with existing accounts and to expand business from Connecticut through Maine. While Tony’s focus lies primarily within the New England region, he will also assist as needed in other markets on behalf of Macadamia Professional and éprouvage.

Most recently with Matrix, Tony is a beauty industry veteran with more than 20 years of experience. As a licensed hairdresser and educator, with a penchant for sales, stylists and salon owners gravitate toward him and his unprecedented knowledge of the space, creativity and passion for hair care. Tony lives in Connecticut and in his free time loves to decorate, bake, cook and entertain.

Both Taylor and Tony transitioned into their roles in June.

Stephenie HeadshotLMacadamia Beauty Grows Retail Sales Division with New Director, Stepenie Staton

Current Macadamia Professional Global Director of Channel Marketing, Stephenie Staton, will take over responsibility for directing Retail Sales for all US national accounts. In her new role, Stephenie will lead relationships with retail customers in Canada and the US, focusing on Macadamia Professional and éprouvage brands, while continuing to spearhead strategy and execution of all channel marketing activities globally for all of the Macadamia Beauty brands. Stephenie is a vital member of the brand’s marketing team and Macadamia Beauty is pleased to bring her experience and passion over to the retail sales side for both Macadamia Professional and éprouvage as the new Global Director of Channel Marketing and Retail Sales.

Before joining Macadamia Beauty, Stephenie spent over 19 years’ in various marketing and sales roles at TIGI where she proved her strong expertise in directing the creation of marketing tools and promotional packaging which has led to success in creating growth in target markets and with key customers. She has a proven record of accomplishments in planning and leading comprehensive marketing strategies across direct, distributor, national account and international channels.

Stephenie is a mother of two young boys and enjoys spending free time with her family. Some of her other passions include cooking for friends and family, scrapbooking and painting.

Fantasia Hair Care Releases New Jamaican Black Castor Oil and Polishers

New Products Shine and Strengthen Hair

Fantasia Hair Care is helping to manage and strengthen damaged hair by introducing several new products that not only promote healthy hair, but also encourage hair growth.

The first product to join the IC Fantasia line is Jamaican Black Castor Oil:

  • fantasia-1L100% natural Jamaican Black Caster Oil is the ultimate hair, skin and scalp treatment.
  • This proven ingredient achieves excellent results on dry, damaged hair and scalp.
  • Shines and conditions dry damaged hair. Helps return the scalp to a normal, healthy condition. Strengthens hair to prevent breakage.
  • It is made from the beans or seeds of the castor plant just like all other kinds of castor oil. While clear castor oil is pressed from fresh seeds, Jamaican black is made by first roasting the seeds and then pressing them.

As an addition to their wildly popular Hair Polisher line, Fantasia has introduced a Coconut Oil and Shea Butter Hair Polisher.

  • Both the Coconut Oil Hair Polisher and the Shea Butter Hair Polisher hydrate, soften and eliminate split ends.
  • The coconut oil in the Coconut Oil Hair Polisher adds to the formula by penetrating the cortex of the hair shaft, which strengthens the hair.
  • Shea butter benefits the hair by softening it and making it easier to manage in the new Shea Butter Hair Polisher.
  • Shea Butter has been utilized for decades in areas of Africa not only for the hair but also because of its skincare and therapeutic qualities
  • Both polishers are sold in a six-ounce bottle with the signature rounded cap that Fantasia Hair Polishers are known for.

When brothers Paul and Archie Bogosian started Fantasia Hair Care in the early 1960s, they had no idea how popular their line of ethnic hair products would soon become.

Fifty-one years later, the company is as popular as ever. The Bogosian brothers are still recognized and revered as innovators in an ever-changing industry. Fantasia has been servicing the ethnic sector since nearly the beginning of its existence.

“We pride ourselves on being a multi-cultural brand—we saw this sector had a need and we are honored to serve it,” said Archie Bogosian.

For more information about Fantasia Hair Care, visit

ORS1ORS™ Olive Oil Launches New Empowerment Campaign and Ignites a #NoStereotypes Movement

Honest and disruptive campaign sparks dialogue about multicultural beauty standards

ORS™ Olive Oil has the world talking about No Stereotypes, its latest campaign designed to empower women and men of color to embrace their unique beauty and honor that of others. Known as a trusted healthy hair advocate, ORS recently launched a colorful and disruptive ad campaign to celebrate the various types, textures and styles of ethnic hair. While the campaign features a variety of its styling and maintenance offerings, the message pushes diverse self-expression that often shines through with hair trends and styles.

“ORS Olive Oil No Stereotypes is a movement that gives voice and emotion to many of the judgments we make about one another, and ultimately challenges us to rethink these hurtful actions. It’s a call to embrace and respect our unique beauty, and the beauty of others,” says Shawn Tollerson, Chief Operating Officer for Namaste Laboratories, the makers of ORS™. “We want consumers to share real stories to hit on emotional truths that will ultimately evolve into unapologetic empowerment.”

ORS aims to expose and debunk these hurtful stereotypes once and for all. In addition to the advertising components, No Stereotypes will come to life through a series of engaging events and rich discussions throughout the year. ORS joined forces with Café Mocha Radio for its Salute Her Tour, and will host a series of candid conversations as part of the No Stereotypes platform. The brand is also teaming up with a host of influencers and thought leaders to express universal truths through storytelling from real experiences that many women and men alike have faced.

Consumers are encouraged to join and follow the movement via #NoStereotypes on social media. Stay tuned for more from ORS Olive Oil No Stereotypes. Additional details and content can also be seen at

USA “The Undisputed King of Beauty”

Euromonitor International releases a preview into the latest data on the beauty and personal care market ahead of its seminar at in-cosmetics North America

With just under three months to go until the new annual in-cosmetics North America exhibition taking place in New York, 7- 8 September, Euromonitor International released a preview into the latest data on the inCosmeticsbeauty and personal care market, labelling the USA the “undisputed king of beauty with the lion’s share of the global industry.”

The report details that the US beauty market is currently worth US $80 billion and is expected to rise to $90 billion by 2020, with a significant boost from the luxury and make up sectors. Should these predictions be achieved, the market will have expanded by almost 45 percent in just ten years.

A considerable area of growth is noticeable from within the premium segment with significant percentage hikes across many sectors including premium BB/CC creams and lipsticks, premium skin care and also mascaras. The largest percentage of year-on-year growth in the US for 2014-2015 came from premium foundations/concealers, increasing from 3 percent in 2013-2014 to 14.2 percent. However, premium BB/CC creams still head up the market coming close to reaching 40 percent year-on-year growth in 2015. Overall the premium beauty sector reached a historic high in 2015 as the market delivered 7 percent year-on-year growth.

Colour cosmetics has also made huge advances, with the US contributing to approximately 25 percent of all global value sales. The U.S. market was worth approximately $14 billion in 2015 with a year-on-year growth of about 7 percent.

: USA is the undisputed king of beauty with the lion’s share of the global industry. Currently worth US $80 billion, the US market is expected to increase by a further US $18 billion by 2020, with a strong boost from the premium segment. Growth has accelerated significantly in colour cosmetics, but still leaving room for further expansion of premium skin care. Should the market achieve growth predictions, it will have expanded by almost 45 percent in just 10 years. (© Euromonitor International 2016)

As the market continues to take progressive steps forward, there is still scope for expansion within the fragrance and skin care sectors, with the US currently accounting for only 17% of the global value sales for fragrance and just 14% for skin care.

Amanda Hatzmark, research analsyst at Euromonitor International, will be evaluating this data and more as part of the marketing trends seminar programme at the in-cosmetics North America show. Through the combination of data driven insights and a deep understanding of the beauty and personal care industry, Amanda’s session is set to provide a fascinating overview of the current US market trends and how the consumer landscape is changing.

Amanda Hatzmark comments: “The US cosmetics market has shifted markedly to premium products, as consumers are now looking for higher quality products at a variety of price points. Cosmetics manufacturers can capitalize on this trend by examining shifting consumer attitudes and considering the changes in the premium and mass markets.”

The US cosmetics industry is thriving and now is a fantastic time to propel the US market further into the spotlight with the launch of the first in-cosmetics North America show. The event sets the stage for the industry to source the latest products and discuss current trends in the marketplace.  Further information is available from

Andis® Introduces the New Standard for High-Volume Haircutting with the Pro Alloy® Adjustable Blade Clipper

Clipper runs cooler and quieter due to patent-pending XTR™ Technology

Andis Pro Alloy Product Image1Andis® expands its line of professional-grade tools with its new Pro Alloy® Adjustable Blade Clipper, the new standard for high-volume haircutting. The Pro Alloy® clipper runs cooler and quieter and gives off less vibration than comparable clippers thanks to its patent-pending XTR™ Technology.  For barbers and stylists who serve a high number of clients each day and need a tool that keeps up with their performance needs, the Pro Alloy is sure to be a new favorite.

“With the Pro Alloy Andis is changing clipper technology again – the Extreme Thermal Reduction (XTR) technology is a game changer,” says Karen Formico, Vice President of Marketing for Andis. “Compared to other adjustable blade clippers, such as our popular Envy model, the Pro Alloy runs 35 percent cooler and even reduces in-hand vibration by 20 percent. It is the perfect clipper for delivering the heavy-duty, all-day, every-day performance that hair professionals demand from their tools.”

The sleek and stylish Pro Alloy clipper features a contoured alloy housing for durability and comfort and a powerful, high-speed magnetic motor for cutting all hair types. Its carbon steel blade adjusts from size 000 to size 1 for precision fading and all-around cutting versatility. The Pro Alloy kit includes nine attachment combs: 1/16″, 1/8″, 1/4″, 3/8″, 1/2″, 5/8″, 3/4″, 7/8″, 1″ and comes with blade guard and oil. Made in the USA, the Pro Alloy features a one-year limited warranty.

Retailers and distributors interested in carrying the Pro Alloy Adjustable Blade Clipper or any other products from Andis Company can find more information at or call 800-558-9441.


Oliviero Toscani the Author of the New Advertising Campaign for Cosmoprof Worldwide Bologna 50th Anniversary

Oliviero Toscani, the famous photographer known over the whole world, is the author of the advertising campaign for Cosmoprof Worldwide Bologna 2017, the leading international exhibition for the beauty sector, March 26-20, 2017.

Cosmoprof Worldwide Bologna 50th anniversary_engThe 2017 edition is a special appointment: the 50th anniversary of the show will be celebrated. From its beginning in 1967, Cosmoprof has given visibility to an industrial sector which is recognized in the world for its high standard—and, recently, from the Italian Ministry of the Economic Department as well, which included Cosmoprof in the list of Italian trade fairs with international impact, an excellence of Made in Italy.

The advertising campaign of Cosmoprof 50 focuses on women’s faces with a touch of colour appearing here and there, similar to a touch of make up on lips, eyes and hair. Faces of different races, representing a new idea of beauty with no ethnical border, are a synonym of the multi-cultural world of Cosmoprof.

Oliviero Toscani, the eclectic personality who made the most distinguished figure in the history of photography and communication in the latest 30 years, highlights with artistic talent the role of Cosmoprof Worldwide as the not-to-be-missed event for the beauty world—thanks to the presence of the format by Bologna Fiere Group in Las Vegas, with Cosmoprof North America, and in Hong Kong, with Cosmoprof Asia.

A4 cosmoprof 2017The new advertising campaign will promote the shows of the Cosmoprof international platform (Bologna, Las Vegas, Hong Kong) on the main Italian and foreign magazines.

The 2016 edition of Cosmoprof Worldwide Bologna, organized in collaboration with Cosmetica Italia–Personal Care Association and with the support of the Italian Ministry of the Economic Development and ITA–Italian Trade Agency, has been characterized by record numbers, with more than 200,000 visitors. 2,510 exhibitors attended the show, with 73% of them coming from abroad, and 25 Country Pavilions were present, confirming the international leadership of the exhibition.

Thanks to the events organized in Las Vegas and Hong Kong, the Cosmoprof international platform involves 6,400 exhibitors and more than 350,000 visitors coming from more than 150 countries in the world. For further information, visit

Denman Rep Award

At Cosmoprof North America, Denman awarded Gerry Udell, Inc., the Northeast Sales organization, “Rep Group of the year for Growth in Sales 2015”.

Denman Udell Image1
Pictured left to right: Philip Steele, Managing Director, Denman International; Gary Udell, Co-Principal, Gerry Udell Inc.; Victoria Fishman, CEO, Denman Inc.; John Rainey, Chairman, Denroy Group; Gerry Udell, Gerry Udell Inc.

John Rainey, Chairman of the Denroy Group and Victoria Fishman CEO of Denman Inc. presented the award to Gary Udell recognizing the Gerry Udell Group for obtaining the largest percentage of increase in business.

Denman Inc Medal_back1TDenman Inc Medal_front1he award took the form of an Art Medal and was created by Natasha Ratcliffe who designed two of the 2012 Olympic Games’ 50 pence pieces for the Royal Mint in the United Kingdom.

The front of the commemorative medal is an interpretation of the ‘Face of Denman’, Zoe Rainey, and the reverse shows the hair flicks transformed into waves. From these waves flows the gateway to America surrounded by the Stars and Stripes of the American flag.

On receipt of the award, Gerry Udell commented, “Our focus on the Northeast has continually produced sales increase each year.” Glenn Udell also statedthat, “The Denman name is recognized worldwide as a premiere professional hairbrush company and we are very proud to represent them in the United States.”

American International Industries Further Expands Beauty Portfolio with Acquisition of Model in a Bottle®

American International Industries (A.I.I.), a leading manufacturer and worldwide distributor of beauty products, announced its acquisition of Model in a Bottle®. The acquisition comes just one year after the company’s purchase of Hollywood Fashion Secrets®, further cementing A.I.I.’s place as the leader in beauty and style essentials.

“Like other brands in our portfolio, Model in a Bottle® offers innovative products with a fast-growing and loyal customer base. With this acquisition we broaden our portfolio into the cosmetics category, adding dimensions to our current product offerings,” said Zvi Ryzman, President of A.I.I. “We believe it has great potential and with our wide distribution channels and expertise in growing niche brands, we anticipate a long and happy future for A.I.I. and Model in a Bottle®.”

Model in a Bottle® products include a range of makeup sealing products including the widely recognized Original Makeup Setting Spray, Eyebrow Sealer and Lipstick Sealer. Visit to view the complete line. Details of the acquisition are not available.

Wahl Education and Artistic Team Welcomes Four New Members

The Wahl Education and Artistic Team (W.E.A.T.) announces four new members: April Guiliani, Julius ‘Caesar’ Arriola, Andres ‘Dre’ Reyes and Miguel Rosas, who hail from Arizona to Los Angeles, from Greater Chicago to the Quad Cities. The addition of these new members further strengthens the team’s incomparable skills and position as the industry’s leader in clipper education. W.E.A.T. focuses on diverse clipper techniques ranging from precision clipper cutting to creative clipper styling, regardless of gender, race or texture.

“I am extremely proud of W.E.A.T and very excited that the industry’s demand for Wahl education has required us to continue growing our team,” says Laura VanderMoere, Director of Education, Wahl Professional. “April, Julius, Andres, and Miguel each have a unique talent that grabbed my attention. They all possess the passion and dedication to Wahl and to our industry that secured them a position on our team.” After completing an intense orientation and training, these next generation W.E.A.T. leaders are amped up and ready to go for the fall season.

1_Wahl W.E.A.T. new member
Pictured left to right: Julius ‘Caesar’ Arriola, Laura VanderMoere, Director of Education, Wahl Professional; Miguel Rosas, April Guiliani, and Andres ‘Dre’ Reyes

Introducing April, Julius, Adres and Miguel of W.E.A.T

Each of the four new W.E.A.T. members shares the lessons that shaped their desire to enter the industry and how they are paying it forward.


April Guiliani1April Guiliani

April Guiliani works as a Cosmetology instructor in a top school in Arizona, where she has the opportunity to learn more every day. Joining W.E.A.T. has only increased her passion for the hair industry.

Since grooming horses as a teenager, April has always loved Wahl products. “I was an all-Wahl girl even before I started on the team,” says Guiliani. “I believe in supporting American-made products and I trust the product to deliver excellent results.”

She has created her own signature technique: a V-part design, which is a hard part that goes from one side to the other in a V-shape in the back. The V-part design is a different, yet functional way to tame the cowlick. She has received several requests for this look from her clientele.

Guiliani’s favorite tool is the Wahl Sterling Reflections Senior—the everyday clipper that can execute any type of cut. She also uses the Wahl Detailer trimmer to create designs and give a nice, clean detail to her cuts.


JuliusCaesarArriola1Julius ‘Caesar’ Arriola

As one of the newest members of W.E.A.T., Arriola brings new flair to the team. He shines both on stage and during private classes. His specialty includes men’s classic haircuts, especially side parts and pompadours accompanied by modern precision zero-fade lending. His formula is to fuse them together to deliver what he calls the “modern classic hairstyles.”

“I’m excited to be involved with Wahl’s established legacy and help grow it even more. It’s our job as industry professionals and representatives for Wahl to push the driving force in progressive positivity for not only barbering, but for the hair industry altogether.”

The Cordless Magic Clip clipper and Hero trimmer are Arriola’s favorite tools to use for his clients. The lightweight Magic Clip makes head maneuvering easy and the stagger-tooth blade system makes fading hair even more effortless. The Hero is his trimmer of choice because it handles it all: outlining, design work and even balding out.


AAndresDreReyes1ndres ‘Dre’ Reyes

Besides showcasing his polished cutting techniques, Andres ‘Dre’ Reyes is involved with creative services for W.E.A.T., including photography, video production, graphic design and illustration.

His ultimate go-to tool is the cordless Magic Clip because of its versatility. Some of his other favorites include the Rapid Fire to remove bulk, the Legend for easy fading and blending, the Mag trimmer for kids’ hair and the Hero trimmer for hairlines and tattoo designs.

“Everyone in the industry already knows that Wahl is where it’s at. I feel like I’m part of the dream team,” says Reyes. “I’m motivated to work even harder and continue enhancing my skills to help keep Wahl and W.E.A.T. on top!”


Miguel Rosas1Miguel Rosas

Miguel Rosas’ role includes teaching classes, platforming and representing Wahl professionally via public appearances and social media and most importantly, showcasing superior haircutting skills at all times.

“I believe I was chosen to be a part of this team because of my leadership skills, talent, respect, professionalism and passion for this industry,” says Rosas. “I am honored to be a part of W.E.A.T. because I get to represent a great team and showcase my talent and skills globally while educating others.”

His specialty is hair portraits, but also is also fluent in cutting traditional men’s haircuts using techniques unique to Rosas.

W.E.A.T. is proud to be the leaders of education, helping artists achieve success.

“Everyone should continue their education in both men and women’s haircutting,” says Guiliani. “It will keep your skills sharp, and help boost your confidence in learning a new skill or technique you may not have felt confident in before.”

“My favorite part of the W.E.A.T. training was learning how to push myself in finding other uses for tools, including being able to execute women’s haircuts,” says Arriola. “It’s highly important to continue education, because our industry is ever-changing. Styles come and go, some are created and you never know what kind of client might sit in your chair next.”

“As the industry continues to evolve into a fusion of cultures and textures, our students, professionals, and instructors are required to think like an artist and be able to blend their skillset to accommodate all aspects of hair. It’s not just barbering or cosmetology anymore, in addition to tool dexterity, the essential technique everyone must master to succeed is a thought process, and this is what you will learn from W.E.A.T.,” says VanderMoere.

W.E.A.T. is a 17-member group of industry professionals that are the leaders and educators for Wahl. They are highly trained and technology advanced artists capable of instructing any skill level. Their goal is to provide students and licensed hair professionals with clipper education, and they believe that education is the key to a stylist’s success. To meet the team, please visit

BlueCo Brands Celebrates Three Years Offering Free Education Program

The Barbicide Certification Program was designed by a medical professional with the beauty industry in mind

A MRSA infection was almost career-ending in the case of Daniel Fells, New York Giants Tight End, when it almost led to foot amputation in 2015. The rise in MRSA (Methicillin Resistant Staphylococcus Aureus), a very easily transmitted and prolific bacteria, should cause concern in the professional beauty industry. These cases can lead to serious health complications and even death. This very common bacteria can be easily spread through pedicures where bowls and implements have not been properly disinfected between clients. BlueCo Brands, the manufacturers of iconic blue Barbicide, have created a free program to teach proper infection control techniques, to help cut down on the spread of the harmful pathogens. This Barbicide Certification program was developed by Leslie Roste, RN, BSN and is housed on the company’s website and can be accessed by students, inspectors and professionals.

“Since the Barbicide Certification was launched in 2013 over 200,000 people have become Barbicide Certified. We certify everyone from students to state inspectors either online or in personal trainings taught all over the nation. This free program is a great way to make sure everyone in the professional beauty industry has access to high quality information specifically tailored and prepared for today’s beauty industry professionals, by a healthcare professional. Our team believes this knowledge helps all areas of the beauty industry.” said Alan Murphy, BlueCo Brands’ President.

Additionally, BlueCo Brands introduced the Sapphire Program to help promote this education in barber and cosmetology schools in January of this year. As of June 2016, 238 schools worldwide were registered, with more joining the program every week. “As these young professionals enter the workforce, they know proper infection control procedures and will be able to better protect themselves and their clients,” said Leslie Roste. Beauty industry businesses may also register for the program and get their employees Barbicide Certified. Registered participants can receive window clings, lapel pins and certificates.

Through this education program BlueCo Brands hopes to cut down on the spread of harmful pathogens, like MRSA. This is one of the many ways the company is working to promote general health and safety of the public.

More information about BlueCo Brands products and their education program can be found at


Lucky Tiger Men’s Grooming Line is the Perfect Retail Solutions for Men

Men are looking for products at the salon or barbershop

Men are some of the most loyal customers a salon or barbershop will ever have. The men’s grooming market is growing, with 55 percent of salons saying they have more men coming in than ever before, according to a survey performed by Modern Salon Media. With this change in clientele, retail spaces need to include products for men as well. Lucky Tiger’s men’s grooming line, which was perfected over the last 80 years, is a great addition to any retail space.Mens RetailBrenda Leckie, BlueCo Brands National Sales Director said, “While working in a salon it is important to make sure your retail space reflects your client’s needs. Men want products they can use, and are made for their skin type. If you give him something designed for him, he is more likely to purchase in your retail space.”

Many men want stylist recommendation on which products to use, and 43 percent use styling or grooming products “always or most of the time” according to the same Modern Salon survey. As stylists build a relationship with these clients it is important to recommend the right products for him to use at home.

Lucky Tiger recently launched a new countertop display, along with a razor set and gift set that salons, spas and barbershops can purchase to enhance their retail space. More information about these items and how to get them for retail spaces can be found on the company’s website.

Many product lines cast a one size fits all net over men’s grooming products. Men’s grooming is as diverse as men themselves. Some want to treat themselves to an old time wet-shave at a barbershop and a haircut every two weeks, others want a close shave with all natural products, still others are looking to bring back classic style with a groomed mustache. Lucky Tiger has something for every man and knows the product line needs to cover a range of products—this means everything from classic barbershop favorites to premium natural products for at home use.

A complete list of Lucky Tiger products can be found at For information about getting Lucky Tiger products for a retail space contact


BlueCo Brands Launches Program for Healthcare Powerhouse, Siemen’s Healthcare

Barbicide used as disinfectant in hospital laboratory hemostasis analyzers

Medical professionals, on average, touch about five strangers per day, according to a survey by MS Media; beauty industry professionals may touch 15-20 strangers per day. Medical professionals use protective equipment during these interactions and have access to medical history, unlike beauty industry professionals who may touch three times as many strangers per day. BlueCo Brands, the manufacturers of Barbicide, has long drawn a parallel between the medical industry and beauty industry; this parallel continues as BlueCo Brands announces Siemen’s Medical, after extensive testing and validation, has selected Barbicide as the exclusive disinfectant for the BCS® and BCS® XP Systems, the most widely used fully automated hemostasis analyzers. The program launched in the US July 1, 2016, and expansion into Canada is planned for the second half of 2016, with expansion worldwide slated for 2017.

“Barbicide is a hospital-grade disinfectant and we have always treated it as such. We have been providing the beauty industry with protection from harmful pathogens for almost 70 years, and have always said that these products would be beneficial in other spheres. We are excited to provide that same level of protection to the healthcare industry,” said Alan Murphy, BlueCo Brands’ President.

Being able to provide disinfectants to a powerhouse of healthcare, like Siemen’s Healthcare, demonstrates BlueCo Brands is on the cutting edge of disinfection. The versatility of these products is made possible by the company’s high level of testing, and the tracking of threatening pathogens in today’s climate. Vital testing and validation from agencies such as the EPA ensure industry businesses and personnel are protected, along with the high standards BlueCo Brands sets for products and services they provide.

BlueCo Brands will continue to offer these same products to the beauty industry, and is dedicated to providing professionals with tools to keep themselves, their clients and their businesses safe. The beauty industry needs the versatility Barbicide productsprovide, since professionals serve clients with unknown health risks every day. More information about BlueCo Brands and Barbicide products can be found online at


5 Reasons to Own the Magic Washcloth Makeup Remover Cloth

An affordable, chemical-free makeup remover that uses just water!

Say goodbye to harsh chemicals and pricey towelettes, and hello to fresh, youthful, makeup free skin!

5ReasonsMagicWashcloth-RevisedTop 5 reasons to own the Magic Washcloth Makeup Remover Cloth:

  1. MakeupRemoverChemical free…uses water only! With the Magic Washcloth Makeup Remover Cloth, all you need to remove your makeup is water (even waterproof makeup)! Split microfibers in the material, combined with warm water, acts like a vacuum brush, breaking-up the oils that bond make-up to the skin, while lifting and trapping dirt and residue.
  2. Skincare benefits. Most makeup removal solutions can be harsh and even damaging to the skin. The Magic Washcloth Makeup Remover Cloth gentlyexfoliates while cleaning, effectively prepping the skin for moisturizer and toner.
  3. Perfect for sensitive, hard-to-reach areas. Each cloth includes a “tight spot pocket” to target hard-to-reach areas, like the eyes and corners of the nose. The microfiber material is incredibly soft and will not irritate the skin.
  4. Cost effective. Makeup wipes and remover solutions are expensive! The Magic Washcloth is machine washable and can be washed hundreds of times. Each box includes two full-size cloths, so while one is in the wash, you’ll have another to use.
  5. After each use, simply wash the cloth with soap and warm water. Once clean, gently wring out the cloth and hang dry with the convenient hang loop. This makes it easy to dry and prepare for the next use. After multiple uses, just toss the Magic Washcloth in the washing machine/dryer and “voila!,” it’s ready for use again.


Key Features/Benefits

  • Uses water only…no harsh chemicals!
  • Gently exfoliates while removing makeup
  • Targets hard to reach areas
  • Spilo LogoConvenient/Easy-to-Use Size
  • Tight Spot Pocket
  • Hang loop for sanitary drying
  • Two for less than the price of one!

Little Box of Pretty is owned by Spilo Worldwide, a leading manufacturer, importer and international master distributor to the professional beauty industry for over 70 years.


OTC Beauty Magazine offers useful business tips and effective selling tools to boost revenue and customer traffic for OTC retailers. The magazine also provides invaluable product knowledge, industry news and insights for retail store owners, manufacturers, distributors and professionals in the barber and beauty supply industry. Contact us:

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OTC Beauty Magazine

May 2024


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