Innovative Beauty: Premium Products Tailored for the Modern Gentleman

The Godefroy Silver Fox Men’s Silver And Gray Beard line offers sophisticated solutions to enhance and maintain the unique allure of silver locks with confidence and elegance. Godefroy celebrates the mature appearance of the modern gentleman, offering specialized solutions to revitalize shine and brightness, ensuring every customer’s potential to exude confidence. Their comprehensive range of grooming products caters to white and gray hair, empowering men to embrace their natural look with pride.

Founded on a Legacy of Excellence

The roots of the Silver Fox Men’s line trace back to the rich history of the Godefroy brand, a pioneering name in the beauty industry since the 1800s. Under the visionary leadership of Lena and Clay Campbell, the Godefroy brand has undergone a transformative evolution guided by a commitment to innovation and customer satisfaction. Innovative Beauty Products, parent company of Godefroy and Godefroy Beauty, started when Clay Campbell envisioned owning his own business. It was a small manufacturing company supplying beauty supply stores, recognized solely in Texas. Lena saw the vision of this unique capsule tint technology for tinting stubborn gray hair, and she joined Clay on his entrepreneurial journey.

Over the years, with a lot of love, time, patience, and many sleepless nights, they fast forward and find their brand in 25 countries and growing. Together, they have become a leading manufacturer of unique, high-quality beauty products for salon professionals and consumers. They take pride in their customer service and back their brand 100%. Everything they launch to market goes through rigorous and ethical testing to ensure the best quality possible. They are also driven to be sustainable and 100% cruelty-free. They understand what it takes to be successful in the competitive and ever-changing world of beauty supplies. Their mission is to create unique, market-driven beauty supply products that provide the most value to their customers, and it is this mindset that has propelled them to where they are today.

Founded on a Legacy of Excellence

The roots of the Silver Fox Men’s line trace back to the rich history of the Godefroy brand, a pioneering name in the beauty industry since the 1800s. Under the visionary leadership of Lena and Clay Campbell, the Godefroy brand has undergone a transformative evolution guided by a commitment to innovation and customer satisfaction. Innovative Beauty Products, parent company of Godefroy and Godefroy Beauty, started when Clay Campbell envisioned owning his own business. It was a small manufacturing company supplying beauty supply stores, recognized solely in Texas. Lena saw the vision of this unique capsule tint technology for tinting stubborn gray hair, and she joined Clay on his entrepreneurial journey.

Over the years, with a lot of love, time, patience, and many sleepless nights, they fast forward and find their brand in 25 countries and growing. Together, they have become a leading manufacturer of unique, high-quality beauty products for salon professionals and consumers. They take pride in their customer service and back their brand 100%. Everything they launch to market goes through rigorous and ethical testing to ensure the best quality possible. They are also driven to be sustainable and 100% cruelty-free. They understand what it takes to be successful in the competitive and ever-changing world of beauty supplies. Their mission is to create unique, market-driven beauty supply products that provide the most value to their customers, and it is this mindset that has propelled them to where they are today.


OTC Beauty Magazine offers useful business tips and effective selling tools to boost revenue and customer traffic for OTC retailers. The magazine also provides invaluable product knowledge, industry news and insights for retail store owners, manufacturers, distributors and professionals in the barber and beauty supply industry. Contact us: editor@otcbeautymagazine.com

Read the latest issue of
OTC Beauty Magazine

May 2024

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