The Professional Beauty Association (PBA) and Cosmoprof North America (CPNA) were proud to present INSPIRE: A Night Celebrating Beauty Entrepreneurs, just as this year’s CPNA show and PBA Beauty Week was gearing up. This unique event was created to bring beauty professionals together to celebrate the entrepreneurial spirit of the beauty industry.
On Saturday, July 23 some of the industry’s biggest names gathered in Las Vegas, NV to network and watch beauty entrepreneurs pitch their product to a panel of judges at Beauty Pitch™ 2016. Proceeds from INSPIRE benefit the PBA Foundation, an organization supporting charitable initiatives and the historical preservation of the beauty industry, and City of Hope, a world-renowned comprehensive cancer treatment research center.
The Beauty Pitch competition showcased six innovative beauty companies in two separate categories – Startup and Established. Over one thousand attendees gathered to watch these companies pitch their products to a panel of celebrity judges including John Paul DeJoria, Kevin Harrington, ELLE Beauty Director Emily Dougherty; Executive Editor at InStyle Digital Innovation of Time Inc. Deanne Kaczerski, and Mark Spinks, President of BSG CosmoProf and Armstrong McCall, Sally Beauty Holdings. The winners of this esteemed event include: Sunlights Balayage, Inc., P3 Pure both recipients of cash prizes, and O.R.G Skincare chosen by the merchants of BSG to gain distribution into all 1,200 nationwide stores and online. Additionally, all semi-finalists received an invitation to be featured in an online exclusive boutique on Amazon Launchpad.
Article courtesy of INSPIRE, PBA and CPNA