It’s a WRAP!

2016 was a year filled with ups and downs, and above all, new perspectives of the intense struggle we all face here in the great U.S of A.

I am glad to see open discussions on race, a focus on closing the gap in wages for women, education, politics, immigration and international trade. Now that we have a new president we will all have to become more accountable for our individual contribution to change.

We all must become more tolerant and responsible for the development of our community and our country. Remember this is a democracy and everyone’s opinion is valued and necessary. In 2017, I would like to focus on closing the cultural divide by addressing issues facing gender, race, economics and education. Hopefully, this will assist beauty and barber supplies by identifying industry trends, customer product demands and social responsibility.

Make an effort to reach deeper and wider into the “Millennial” demographic for retailers; it’s no longer about what you offer, but how you offer it. Millennial customers are increasingly focusing on experiences instead of simply “buying things,” which is encouraging all retailers to rethink their approach to how they market and sell to this group. The entire shopping experience must be an experience, not a commodity.

I am sure you have noticed how advertisers are tailoring their commercials to appeal to the lighter side of things by making commercials more like social media viral videos with informative micro news messages and informal bloopers that at memorable. Product companies, please consider updating your packaging; keep it hip and vibrant.

Until next issue! Keep up the good work!