May 2015

J.E. profile
Mr. J.E. Mallard

In Memory of Mr. J.E. Mallard

James Edward Mallard, owner of M&M Modern Research, was born on May 26, 1927 to Jim and Mattie Mallard. He was the fifth child of 12. James grew up in Atmore, Ala. where he worked on a farm until he finished high school. After graduation, James moved to Mobile and began working for the federal government. He married and began a family.

When he lost his first wife to illness, James took a job transfer and relocated his family to Denver, Colo. He retired in 1972 and started work establishing Mallard Beauty Products. After spending many years turning a small family business into a success and raising 12 children, J.E. Mallard met Erma Houston while working at Lowry Air Force Base.

They spent the next 6 years dating before getting married in Las Vegas in 1986. J.E. and Erma Mallard spent the next 28 years traveling, laughing and growing together in Christ.

On March 14, 2015, J.E. Mallard passed away due to cancer. He spent his last days at home, surrounded by his family and never lost his sense of humor. Mr. Mallard wanted to be remembered as a God-fearing man who loved and tried to help other human beings. He was all this and more. J.E. Mallard was a devoted father, kind husband, innovative businessman and inspiration to all who knew him. He leaves behind a distinguished legacy and will be dearly missed by many.

He is survived by his wife, 11 children, 22 grandchildren, 10 great-grandchildren, three brothers, four sisters and a host of friends.


 Revlon_CON_CoWash_F_012015Creme of Nature® Creates Co-Wash and Daily Hydrator for Curly Hair Using Argan Oil from Morocco

Free of sulfates, parabens, mineral oils and petrolatum, these nourishing products are perfect for Natural Hair

Innovative hair care brand Creme of Nature continues to encourage women to embrace their curls with their Creme of Nature with Argan Oil for Natural Hair line by adding two new natural hair care products for curls: Creme of Nature with Argan Oil from Morocco Pure-Licious™ Co-Wash Cleansing Conditioner and Argan Buttermilk™ Leave-In Hair Milk. These two products were designed to enhance the experience with Creme of Nature’s existing Argan Oil best sellers such as Pudding Perfection and Perfect Edges. Pure-Licious Co-Wash and Argan Buttermilk contain high-quality, nourishing ingredients including Argan Oil and Argan Butter. These ingredients are known as “liquid gold” with their rich and moisturizing nutrients perfect for all curly hair types.

“We are proud that our newest products are made with a special butter blend of argan oil, providing rich and moisturizing nutrients for all curly hair types. These products are designed to work together with our existing Argan Oil for Natural Hair product line to give curly girls hair they will love,” says Creme of Nature Vice-President of Marketing Jolorie Williams.

The new additions from Creme of Nature with Argan Oil from Morocco for Natural Hair include a styling aid and a nourishing treatment that make caring for your curls even easier by helping reduce frizz, increase manageability and giving Exotic Shine™ to any type of curl:

  • Creme of Nature with Argan Oil from Morocco Pure-Licious™ Co-Wash Cleansing Conditioner is a conditioning cleanser and a great alternative to traditional shampoos that gently removes build-up and refreshes curls while instantly hydrating, conditioning and detangling curls. This product improves softness, prevents frizz and increases shine without stripping natural hair. This product is color safe; many users retained 90 percent of hair color after 10 washes.
  • Creme of Nature with Argan Oil from Morocco Argan Buttermilk™ Leave-In Hair Milk is a nourishing leave-in moisturizer and daily hydrator that deeply conditions all curls. The lightweight formula improves manageability and leaves hair soft, silky and frizz-free.

Creme of Nature with Argan Oil from Morocco Pure-Licious™ Co-Wash Cleansing Conditioner and Creme of Nature with Argan Oil from Morocco Argan Buttermilk™ Leave-In Hair Milk both launched at stores in March 2015. All Creme of Nature with Argan Oil for Natural Hair products are free of any sulfates, parabens, mineral oils and petrolatum, delivering natural hair all the softness, style and Exotic Shine™ that it needs. For more information, please visit



The Ultimate Finishing Tool: The Versatile 5 Star Shaver Shaper from Wahl

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Wahl Professional’s award winning 5 Star Shaver Shaper is so versatile you have to see it to believe it. To highlight the versatility of its electric shaver, Wahl has released an educational video showcasing the shaver’s various applications in the hands of a true artist.

“Cutting hair is artistry and we’re trying to be better than we were yesterday,” said Garland “G-Whiz” Fox. “You always try to outdo that work of art each time that blank canvas comes back.”

Fox is a member of the Wahl Education and Artistic Team (W.E.A.T.), and is recognized internationally as an expert on barbering tools and techniques. A barber-stylist since 1995, he has been ranked as the country’s top barber since 2004, is the go-to barber for major television, film and record companies, and serves as resident barber expert in numerous publications.

“I wasn’t always G-Whiz,” he laughed. “I was once Garland Fox, a homeless man. I made it through by cutting hair. Riding the bus, walking, however I had to get there. Six bucks for a haircut.”

Today he cuts hair in his own barbershop, and easily demonstrates why the 5 Star Shaver Shaper is a necessary finishing tool for all barbers and stylists.

Fox calls the 5 Star Shaver Shaper the most versatile tool in Wahl’s arsenal. Its versatility is emphasized in Wahl’s video as you watch Fox, along with W.E.A.T. Member Lauren Milner, clean up the neckline, remove straggling hairs and blend facial outlines on a diverse range of models and hair types.

“It is the ultimate finisher. It only cuts stubs and this is why it’s a two-step process,” he explains. “You use a trimmer and once you break the hair down, you come back and use the 5 Star Shaver Shaper.”

The shaver provides a close shave, with no razor bumps, ingrown hair or skin irritations. And you can use it on anyone that sits in your chair.

“It can be used on all skin types, skin tones, it doesn’t matter,” Fox said. “Everyone can use this. It’s a universal tool. For years people have made electric shavers. We’re not the first. We’re just the first to get it right.”


Rock the Cure


Rock the Cure National Cut-A-Thon

Event Benefits City of Hope Cancer Research

On Monday, May 18 salons across America will be engaged in a national cut-a-thon and donate a portion of the sales for salon services preformed that day to City of Hope. So tell all of your salon professional customers to take part in this amazing opportunity to fight back against cancer and find a cure! How can they participate? It’s easy as 1, 2, 3…

  1. Visit Click on the CUT-A-THON tab for info on how to get involved, promote your event and learn how to donate funds to City of Hope.
  2. Recruit! Get your staff involved. Whether you’re an independent stylist or work in a large, multi-chair salon, solicit friends and colleagues to get the word out about your event.
  3. Donate! After you’ve collected cash from your event, deposit it into a personal or business account. Then visit and use a credit card to transfer your donation to City of Hope.

Donate and win! For every donation at page, the donor is automatically entered to win a trip for two to Las Vegas to attend the Spirit of Life Awards Gala and the North American Hairstyling Awards (NAHA) at the Mandalay Bay Hotel and Casino on July 11.


Beautyworld MEBeautyworld Middle East | May 26-28 | Dubai

Awaken to a vibrant world of multifaceted possibilities

Wonderful things can happen when you pay a visit to Beautyworld Middle East. From giving your business a stir in the right direction to getting your hands on the product that’s the talk of the industry, you’ll always find more than one compelling reason why you shouldn’t give this opportunity a miss.

For almost two decades, Beautyworld Middle East has shown that when it comes to matters of beauty, they never fail to make an impression. With every successive annual show, they experience a significant surge in the number of attendees, and last year was no exception. Well over 28,000 visitors and more than 1,360 exhibitors from around the world came to be part of the region’s growing business tradition – and for this year’s special edition, they look forward to welcoming you too.

Discover every category that matters: Hair, Nails and Salon Supplies; Machinery, Packaging and Raw Materials; Fragrance; Professional Equipment and Spa; Cosmetics and Skincare and The Boutique; International Country Pavilions and Natural & Organic Pavilion. Learn more about the show at, and by emailing

OTC Beauty Magazine offers useful business tips and effective selling tools to boost revenue and customer traffic for OTC retailers. The magazine also provides invaluable product knowledge, industry news and insights for retail store owners, manufacturers, distributors and professionals in the barber and beauty supply industry. Contact us:

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