June 2015



Online Registration Now Open for Cosmoprof North America 2015 in Las Vegas

Early bird pricing and referral programs available for a limited time

Cosmoprof North America (CPNA), the leading B2B beauty trade show, has announced that online registration for this year’s event is now open. Registrants who purchase general admission tickets to the event, held Sunday July 12 to Tuesday July 14, on or before June 12, 2015 will receive up to a 30 percent discount on entry ticket pricing. CPNA has also implemented a robust referral program for the very first time ever to get attendees rewarded for sharing their event involvement with industry contacts. The Referral Program allows confirmed registered attendees to earn a cash gift card by simply sharing a discount code invitation with three friends; full details are available on the event website. The program is set to expire after June 12, 2015.

In recognition of the demand for the CPNA conferences and networking events, special value all-inclusive passes are also going to be offered through June 12. The Cosmoprof North America/PBA Beauty Week All-Access Pass will provide tickets to the most popular PBA events along with CPNA show floor access and entrance to CPNA conferences.

This year’s CPNA event expects more than 27,000 attendees from 101 countries worldwide and will play host to 946 exhibitors.

“Our team is challenged each year with the task of making Cosmoprof North America bigger and better with even more to offer than ever before and we know that our 2015 event is going to exceed all expectations,” said Eric Z Horn, Trade Show Director, CPNA. “We look forward to unveiling the many exciting new programs that will continue to make our show the destination for innovation and networking within the beauty industry.”

To register for Cosmoprof North America or for more information on show programs and conferences, please visit www.cosmoprofnorthamerica.com or call 800-310-7554. Event information and exhibitor updates are also posted on Facebook, YouTube, Twitter and Instagram (@COSMOPROFNA).


HBA Global Logo


Top Beauty Industry Experts to Discuss Latest Product Development Trends at HBA Global this Month

Beauty Product Developers Return to Javits Center in New York City

UBM Canon has announced that HBA Global will return to Jacob K. Javits Convention Center, June 9-11, 2015, with a new slate of educational opportunities on game-changing health and beauty trends, innovations and market strategies across three days of conference sessions. This exclusive event offers three tracks, including Market Strategy, Product Development, an all-new track completely on Naturals, plus a brand-new series of beginner workshops, “HBA 101.”

Jennifer Walsh, CEO of Pride and Glory Ventures will present a keynote on June 9, discussing The Future of Niche Beauty Brands. Additional industry speakers at the conference will be Weiyi Su, Vice President of Safety & Toxicology Worldwide of Estee Lauder, Rona Berg, Editor-in-Chief of Organic Spa Magazine, and Ali Kole, Senior Vice President of Strategy and Business Development, Kendo Brands (an LVMH Company), and many others.


The Naturals Track features a spotlight on organics, a panel discussion on antioxidants and skin care, the latest in natural packaging, innovations in nutricosmetics, and trends in botanical and food ingredients, along with other important areas of growth.

The Market Strategy Track will feature discussions on mobile commerce, what beauty editors look for in a story, digital/social media marketing, breaking into the spa and salon or retail market, heritage luxury brand strategy, new distribution channels, brick & mortar retail, Omni-channel marketing, and more.

The Product Development Track provides leading-edge insight on advances in formulations, DNA in skin care technology, anti-aging ingredients, raw materials trends, the latest new breakout categories, the DIY market, what’s new in devices, and a plethora of other hot topics.

In addition, there will be an all-new “HBA 101” workshop series for those new to the health and beauty field, with such topics as launching a brand, packaging and labeling, intellectual property, working with certified labs, as well as other helpful tutorials.

The HBA Global Exhibition will be a featured pavilion within EastPack, the company’s long-running packaging expo. These are co-located with MD&M East, Atlantic Design & Manufacturing, ATX East, PLASTEC East, and Quality Expo East. In addition, the pharmaceuticals packaging show (Pharmapack North America) will be held in the Javits’ River Pavilion on June 9-10.

The Center Stage, in the exhibition hall, will offer free keynotes and topical panel discussions, such as “How to Avoid Common Design Mistakes When Prototyping,” and fun sessions, such as a visit from a 3D printed drone, and the Materials Girl, dressed in all 3D printed materials.

Speed Networking sessions will take place on June 9 and June 10, also at the Center Stage. It is free to sign up and connect with like-minded professionals in a lively setting.

Learn more online at hbaglobal.packagingdigest.com


 TSNNTOP2502014_printCosmoprof North America Makes TSNN Top 250 Trade Shows List for 4th Consecutive Year

The leading B2B beauty trade show set to break its own record for 2015 event

As one of the fastest growing trade shows in the United States, Cosmoprof North America (CPNA) is pleased to announce its ranking as a Trade Show News Network (TSNN) Top 250 Trade Show for 2014. Selected by TSNN management, the list represents the top 250 trade shows in the United States—ranked by net square footage last year.

Organized by North American Beauty Events, LLC, Cosmoprof North America has been deemed the epicenter of groundbreaking beauty. Last year’s event welcomed more than 27,000 industry professionals, alongside 946 exhibitors from around the world, all hosted in a 223,845 square foot space at Mandalay Bay Convention Center in Las Vegas. CPNA combines B2B networking, innovation and education to lead the professional trade beauty industry.

This year’s trade show is expected to receive upwards of 27,000 attendees from 101 countries and will debut multiple new programs and show areas. CPNA’s Trade Show Director, Eric Z Horn, has close to two decades of success organizing events that deliver unique experiences that stand apart from the rest.

“Each year we continue to grow through an ongoing commitment to produce an event that not only caters to all facets of the beauty industry but also exceeds expectations,” said Horn. “We are honored to be included on the TSNN Top 250 Trade Shows List again this year as it reinforces that our teams’ efforts have been successful.”

Trade Show News Network is the world’s leading news and online resource for the trade show, exhibition and event industry since 1996. They offer the most trade show data to the industry and are instrumental in connecting brands with the best organizations for their target market. All of their data is compiled by TSNN staff and through information provided from the organizations themselves.

Cosmoprof North America will take place July 12-14, 2015 at the Mandalay Bay Convention Center in Las Vegas. For more information, visit www.cosmoprofnorthamerica.com.





#BeautyPitch with Mark Cuban and John Paul DeJoria Debuts at PBA’s Business Forum during PBA Beauty Week® 2015

A one-of-a-kind opportunity for beauty entrepreneurs to gain brand exposure and industry recognition

The Professional Beauty Association (PBA), the industry’s largest non-profit organization of salon professionals, partnered with Cosmoprof North America (CPNA), the leading international business-to-business beauty trade show, to launch the ultimate brand presentation for beauty entrepreneurs at PBA Beauty Week® 2015. A first of its kind, the Beauty Pitch offers up-and-coming and established companies alike the unique opportunity to present their brand, products or ideas to a panel of top investors including renowned entrepreneurs Mark Cuban and John Paul DeJoria. Five finalists will have the chance to pitch to the panel live as part of PBA’s Business Forum on July 12, 2015, at the Mandalay Bay Convention Center. One winner will receive a one-year mentorship from Mark Cuban and/or another will receive possible funding from a reputable private equity firm.

“The Beauty Pitch brings the concept of ABC’s “Shark Tank” to PBA Beauty Week® giving beauty entrepreneurs access to potential financial support and mentoring from acclaimed businessmen,” says PBA Chairman, Scott Buchanan. “We are thrilled to have the support of Mark, JP and the investment community to present this unique opportunity to the professional beauty industry.”

Cuban served as the keynote speaker during PBA’s Business Forum in 2014 but this year’s event will be a first for DeJoria. To kick off the Beauty Pitch, Cuban and DeJoria will share their advice on business practices and answer questions from the audience with Buchanan serving as the moderator. The event will then be followed by the live pitches from the finalists.

“I’m thrilled to return to CPNA and PBA Beauty Week® as I have a vested interest in building my industry knowledge to further support the three beauty brands I currently own and mentoring one winning brand from the Beauty Pitch to success,” says Mark Cuban.

Ticket registration for PBA’s Business Forum, including the Beauty Pitch is now open ($60 for PBA members, $70 for non-members). Ticket prices include a full buffet-style breakfast, which will be served at 7:00 a.m. Cuban and DeJoria will take the stage from 8:00 a.m. to 9:45 a.m. in the Mandalay Bay Ballroom on July 12, 2015. Follow #BeautyPitch for updates.



Creme of Nature Hosted 2015 Hair Color Crush Meet-Up in their Hometown of Jacksonville on Saturday, May 2

Creme of Nature, a leading hair care brand, kicked off its 2nd annual 2015 Hair Color Crush Meet-Up on May 2, 2015 in Jacksonville, Fla. The event featured hair bloggers Jade Kendle of LipsticknCurls, Gabrielle Flowers Rader of The Gabe Fix, Yolanda Renee of ETC Blog Mag, and Bri Hall of Smartista Beauty. Guests discussed new hair care trends and tips during a panel discussion hosted by Teneya Gholston, Director of Marketing of Creme of Nature. In depth education on hair color was also a topic as the bloggers prepared for their hair color makeovers, which were done by Jacksonville’s own celebrity hair stylist, Pekela Riley of Salon PK.

Attendees at the meet-up mingled with bloggers, members of the Creme of Nature team, and learned more about the Argan Oil from Morocco Exotic Shine™ Hair Color. The event was free and there were games, a Q&A with the bloggers, food, giveaways and more!

To learn more about Creme of Nature, please visit www.cremeofnature.com, or follow on Twitter (@cremeofnature), Instagram (@creameofnature) or Facebook (facebook.com/cremeofnature).






Cosmoprof North America Announces the Launch of “Discover Scent” Program

First-time initiative will debut at the 2015 show in cooperation with Sniffapalooza

Cosmoprof North America (CPNA), an award-winning international B2B trade show and one of the largest beauty events in the U.S., has announced the launch of its first-ever Discover Scent program. The program is presented in cooperation with Sniffapalooza, an organization that brings together fragrance aficionados and industry heavyweights from around the world.

Inspired by close to a decade of success with its exclusive Discover Beauty program, which facilitates one-on-one introductions of innovative beauty brands to forward-thinking retailers, CPNA aims to capitalize on the growing fragrance market by providing emerging fragrance brands with a dedicated outlet to showcase directly to major distributors, retailers and luxury spas as a potentially new channel for market growth. Like its Discover Beauty counterpart, Discover Scent participants will be carefully curated by the CPNA and Sniffapalooza teams.

“There is no other event in the US that can give up-and-coming fragrance brands the world-class exposure and opportunities that CPNA does,” said Daniela Ciocan, Marketing Director, CPNA. Ciocan is also the brainchild behind the launch of the Discover Beauty platform. “Recognized as a premier international event, CPNA draws in top industry players across all industry sectors providing incredible value and exposure to exhibitors. For Discover Scent participants this means exclusive access and visibility of the highest caliber.”

Sniffapalooza was selected as the preferred partner with which to co-launch Discover Scent due to its extensive Rolodex of fragrance industry insiders and the success created by its founder, Karen Dubin. The organization, which launched in 2002, hosts fragrance-driven events for its members such as brand previews and workshops. Members include brand owners, consumers, perfumers, fragrance houses, fragrance journalists, authors and celebrities.

“Sniffapalooza is thrilled to be collaborating with Cosmoprof this year because this show represents everything we love and promote in the beauty and fragrance industries: creativity, innovation and education,” said Dubin. “We’re particularly excited to be curating Discover Scent and giving opportunities to 12 stellar brands to shine and show what makes them special and unique. It’s all about sharing our passion!”

Additionally, CPNA has partnered with Air Aroma, a scent design and branding agency specializing in ambient scenting, to create a custom Cosmoprof signature fragrance for the event. “Scent is what’s next in sensory branding for companies that wish to connect with customers and form memorable brand experiences,” said Lori Smith, Creative Director, Air Aroma. “We’re so excited to create a one-of-a-kind fragrance and to associate with the Cosmoprof North America show.”

For more information, please visit www.cosmoprofnorthamerica.com.

OTC Beauty Magazine offers useful business tips and effective selling tools to boost revenue and customer traffic for OTC retailers. The magazine also provides invaluable product knowledge, industry news and insights for retail store owners, manufacturers, distributors and professionals in the barber and beauty supply industry. Contact us: editor@otcbeautymagazine.com

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