Live Vibrantly

Let’s be honest, your customers are anything but boring. They work to be at the top of their fashion game, stay on-trend, stand out from the crowd and look uniquely beautiful while keeping healthy. As their beauty supply provider it is important to stock all the items they want—in a variety of colors and styles to fit all of their individual needs—so they can live vibrantly.


Berry Ice®

Users can throw ‘n go with Berry Ice Protein Styling Gel from Ampro, using it to spike and control hard to manage hair. It is also perfect to keep hair from expanding in extreme humidity, and can be used to define natural curl patterns. The formula calms frizzies, manages curls and delivers an ultimate hold.



Color for Clippers

Perfect for safe, accurate clipper cutting, the Master Dual Magnet Small 5-Comb Set is a great addition to any barbers’ collection. The long-lasting, quality magnets will not wear out and the secure snap-on design fits an array of Andis clippers. These patented magnetic combs eliminate the need for clips that bend or break.



Rich Color. Shea Butter Soft.

This hair color from Creme of Nature yields multi-dimensional color with radiant shine. Formulated with Ultra-Moisturizing Mango & Shea Butter Conditioner, the Moisture-Rich Hair Color is a liquid permanent product with long-lasting results. It is ammonia-free and provides 100% gray coverage.




Pick Color

Fromm offers customers 3 different sizes of hair lifts packaged together in this Assorted Plastic Lifts item. Whether the shopper in your store purchases them for a beauty salon or personal use, having a variety of brush sizes in differing colors is always valuable and fun.



Pink Kiss

Now shoppers in your store can indulge in the prettiest pink around, thanks to Sparks. Their unique vibrant, permanent Long Lasting Bright Hair Color options (like Pink Kiss shown here) produce the brightest shades imaginable. The formula conditions hair as it colors, leaving hair healthier looking.


The Answer

Do your customers battle with thinning hair? If so, introduce them to Jerome Russell’s Hair Color Thickener. This spray-on formula easily covers up light to medium bald spots, hides gray and makes hair look fuller without damaging it.


4 Sizes, 4 Colors

More rollers in more sizes means more styles! The BaBylissPro™ Nano Titanium™ Professional Ionic 30-Roller Hairsetter includes ceramic rollers in 4 sizes—small to jumbo—easily recognizable by color. The cores generate far-infrared heat in 2 heat settings to eliminate damaging hot spots, and keep hair looking healthy without frizz. Included butterfly clips ensure ease of use.



Flawless Facial Hair

The Just For Men Mustache Beard color brings out the best in users’ facial hair. The easy brush-in application eliminates gray for a fuller, thicker look in just 5 minutes! Powerful enough to penetrate coarse facial hair, this color lasts until the gray grows back. Available in a variety of colors.




Intense Color

Are your customers looking for perfectly balanced color dyes that deliver intense, visible high reflect color? More specifically, do they need a formula that is made for dark hair of all textures? If so, look no further than Dark and Lovely’s go intense!™ Ultra Vibrant Hair Color. This permanent non-drip gel hair color is formulated with olive oil to nourish hair with moisture as it colors, leaving tresses smooth, shiny and soft.




Fabulous Fuchsia

The direct Ion Technology® engineered into the Hot Tools Fabulous Fuchsia Turbo Ionic® Salon Dryer is simply stunning. It injects a high volume of ions into the airstream, depositing them directly onto the hair to break apart water molecules for easier evaporation and faster drying. This helps condition and smooth, and makes hair shinier while reducing frizz.



Color Creme

Your hair coloring customers can enjoy beautiful, uniform color results thanks to the rich, creamy formula of L’Oreal Technique’s Oreor® Creme 20 Volume Developer. For lifting action up to 2 levels, suggest they try this product!




The Perfect Pre-Poo

Balance, soothe and protect the scalp while relieving itching, flaking and irritation with Shea Moisture’s African Black Soap Dandruff Control Pre-Poo Rinse. Natural and certified organic ingredients help to moisturize, detoxify and remove buildup while active ingredients help reduce inflammation, while calming scalp and sebaceous activity. It leaves the scalp balanced and relieved.



Living Color

Via Natural® Living Colors™ are designed to add dimension and art to the hair coloring experience. These semi-permanent hair colors are formulated with safe dyes, moisturizing conditioners, and hair strengtheners. The hair dyes are formulated with no alcohol, peroxide or ammonia, and provide vibrant, long-lasting color.

OTC Beauty Magazine offers useful business tips and effective selling tools to boost revenue and customer traffic for OTC retailers. The magazine also provides invaluable product knowledge, industry news and insights for retail store owners, manufacturers, distributors and professionals in the barber and beauty supply industry. Contact us:

Read the latest issue of
OTC Beauty Magazine

May 2024


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