More than half of the world uses social media. According to Smartinsights.com and research by The Global WebIndex, 59% of the world’s population uses social media, with the average daily usage being almost three hours. Many social media users are on more than one platform, so it is essential to make sure your company uses at least two to three platforms to spread the word about your store and products. It’s vital to make the most of each post so that your followers want to share it with a friend or save it for later.
Social Media Planning
A social media calendar can help you stay organized and keep your content consistent. It is a great way to brainstorm ideas and see everything all in one place. You can use sites like www.hootsuite.com and www.later.com, which will allow you to plan out posts and schedule them ahead of time.
A Call-to-Action (CTA)
At least every other post should encourage your audience to take action. A good call-to-action helps your customer know the next steps to take to buy your product. You can ask a question in the post picture or caption, or share a link leading them back to a post on your company’s blog. Another idea is to have annual beauty giveaways that require your audience to provide their email address on your site to enter.
Make It Relevant & Engage
Try your best to write posts that are authentic to your brand and relatable to your audience. Your posts should entertain and inspire your customers. Find creative ways to share stories about your store, your team, and why you are passionate about the products you sell. You could also share things that can educate your customers about the products and address topics that might concern them. These are all great ways to generate a conversation because that’s what keeps people coming back for more of your content.