Making The Right Plan

To stay ahead in the game and maximize the sales of men’s grooming products in your shop, developing a targeted plan specifically tailored to these products is crucial. Once you implement any of these steps, remember to monitor and get feedback so that you can continually refine and improve your marketing approach.

Consider the following strategies:

Targeted Marketing: Besides marketing campaigns geared towards your whole store, why not create campaigns specifically for men? You can highlight the benefits of your grooming, skin, and hair products. You can utilize the benefits of QR codes in your campaigns as a way to keep track of how well the Ad’s are doing.

Product Bundles: These are perfect for people on the go who need to grab something quick for themselves or a gift for someone else. You can bundle shaving sets and beard care products into attractive packages at a discounted price. 

Expert Advice & In-Store Demonstrations:

You could give your expert advice and write a guest article on a local barber’s blog or website. If you write an article or participate in an interview for exposure, make sure there is a call to action at the end where you offer a discount or giveaway to the blogger’s reader base. Another idea is to have live demonstrations and workshops on beard maintenance, healthy hair, and skin care routines in your store. When you provide valuable knowledge, you can become a trusted authority in the minds of your customers.

Cross-Promotion: Consider collaborating with local barbershops to cross-promote each other’s businesses. Work with your team to make a list of which businesses to reach out to and ways that it could be a mutually beneficial relationship.

Loyalty Programs: Create a loyalty program where customers can earn points with each purchase to qualify for discounts, giveaways, and free samples. This will help build a loyal customer base. 

OTC Beauty Magazine offers useful business tips and effective selling tools to boost revenue and customer traffic for OTC retailers. The magazine also provides invaluable product knowledge, industry news and insights for retail store owners, manufacturers, distributors and professionals in the barber and beauty supply industry. Contact us:

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OTC Beauty Magazine

April 2024


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