March 2015

By

Wahl_19_logoIntroducing the Wahl ’19 Video

Ready to learn more about Wahl’s newest men’s grooming product line, Wahl ’19? Go online to the company website (www.wahlpro.com) to better understand how each Wahl ‘19 product for men’s hair and skin is your tool to help clients maintain their look. There you will find an informational video with all the facts you need to pass on to your customers. Simply scroll down to the ’19 Wahl graphic on the website, click “more info” and scroll down to the video at the bottom!

The innovative collection for men gives hair and skin exactly what it needs, along with attitude and confidence. No matter the trends, healthy hair is always in style.

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 March1

SoftSheen-Carson Laboratories® Dark and Lovely® Expands Its Coveted Au Naturale Anti-Shrinkage Collection with New Innovations

Rock you locks like an it girl with three new recipes from Dark and Lovely’s Au Naturale Anti-Shrinkage Line

Dark and Lovely® Au Naturale, the award-winning #1 new hair care line for natural hair*, is excited to introduce three new recipes for perfect curl elongation: Au Naturale Anti-Shrinkage Easy Twist Gel N’ Butter, Au Naturale Anti-Shrinkage Slick Slip Leave-In Conditioner and Au Naturale Anti-Shrinkage No Crunch Softening Pomade. Today, put a rest to curl mixology, and say yes to these Dark and Lovely Au Naturale Anti-Shrinkage stylers, perfect for all natural textures.

Cocktailing products, where naturalistas play mixologist to achieve custom hair brews, has been a huge trend for impeccable curly styles. A scoop of this, two pumps of that, and a hint of thiscocktailing can be challenging and time consuming. Thus, Dark and Lovely Au Naturale has developed these three new recipes to help simplify the natural hair styling process.

“When the curly community can’t find the perfect product, they have a tendency to take matters into their own hands by cocktailing products, creating unique formulas to fit their needs,” says Mezei Jefferson, Director of Education, SoftSheen-Carson. “We wanted to create a new set of products designed to do the miracle-work for specific natural hair styling needs, so curly girls can achieve the looks they want without the hassle. From twist-outs to conditioning, these unique products tackle everyday issues and will enhance any natural hair care regimen.”

Introducing new natural hair styling innovations:

  • Dark and Lovely Au Naturale Anti-Shrinkage Slick Slip Leave-In Conditioner – Detangling anti-shrinkage recipe that seals in long-lasting moisture, refreshes style, and leaves hair hydrated and soft. Great as a foundation for styling.
  • Dark and Lovely Au Naturale Anti-Shrinkage Easy Twist Gel N’ Butter – The perfect ratio of conditioning gel and moisturizing butter for hassle-free twist-outs naturalistas have been looking for. The first “No Need to Cocktail Recipe” fights frizz, nourishes curls, and provides long-lasting touchable hold and shine without curdling.
  • Dark and Lovely Au Naturale Anti-Shrinkage No Crunch Nourishing Pomade – Crafted to restore softness, maintain shine, and seal in moisture for 3x softer curls. Perfect for wash n’ go styles, leaves hair with no greasy residue.

The Dark and Lovely Au Naturale Anti-Shrinkage maintenance and styling line is infused with Mango Oil and Bamboo Milk to provide all-day hydration, elongation, definition and nourishment for all curl types. Featuring an exclusive anti-shrinkage recipe, these products are specially formulated to address the unique needs of naturally curly hair textures to fight curl shrinkage, frizz and elongate curls all-day.

Dark and Lovely Au Naturale collections contain no drying alcohol, no mineral oil, no petrolatum, no sulfates and no parabens**.

The new Dark and Lovely Au Naturale Anti-Shrinkage line was made available

beginning in January 2015 in mass, drug and beauty supply stores nationwide. For locations, visit www.darkandlovely.com/Au-Naturale.

Also check out Dark and Lovely on: Instagram, Facebook, Twitter and YouTube.

*According to IRI Dollar Sales in the US, Dark and Lovely Au Naturale was the #1 new hair care line for natural hair in 2013.

**Ingredients vary by SKU

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Andis_Education Team_2015HR
Andis Education Team

 

Andis North American Education Summit

Barber and stylist education team meet at company headquarters

Recently the Andis North American team of educators, consisting of top stylists and barbers from across the country, met at the company’s headquarters in Sturtevant, WI, for two days of training and collaboration. The summit focused on the techniques and finishes featured in the new ‘Classically Modern. You.’ style collection to be introduced in 2015.

Lead by Aileen Nunez, Andis international manager of education and style, the group shared techniques, ideas and prepared for a new season of education and events.

“The Andis education team is comprised of successful barbers and stylists that reach different demographics, but all with the same purpose: influencing and educating their hair professional peers. The versatile styles in the ‘Classically Modern. You.’ collection are the fusion between barbers and stylists, so it’s perfectly suited to this team.” says Nunez. “Andis will be bringing these to the classroom and stage in the new year.”

“With the renaissance of men’s grooming and classic barbering, Andis has lots of exciting education initiatives planned for 2015, here and abroad,” adds Nunez. “Our team of educators are excited and prepared to deliver dynamic, comprehensive platform clipper education to all levels of stylists and barbers willing to learn the finer points of clipper cutting.”

For more information or to request classes, email info@Andisco.com

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ToolWorx Premiere Wall Display Header
ToolWorx Premiere Wall Display

 

Show and Sell with New Merchandising

Flowery and ToolWorx offer new display programs for 2015

The Flowery and ToolWorx brands now have great new merchandising display options to highlight each brand’s new packaging. Whether you’re looking for the chic, professional nail care displays Flowery has to offer, or three varieties of ToolWorx hair, skin and nails displays, we have a variety of options to suit any size store or salon.

New Flowery Displays
New Flowery Displays

 

Flowery

  • Chic new look
  • Modular design adapts to any store environment easily, and provides an efficient display system to maximize shelf real-estate
  • Show-and-tell shelf talkers educate consumers with brief product descriptions and encourages them to purchase multiple products
  • Product images located on product strip make purchasing and restocking easy
  • Fits hundreds of files in a compact space
  • Display dimensions with header card: 12”(w) x 9.75”(d) x 11”(h)
  • Display dimensions without header card: 12”(w) x 9.75”(d) x 7.5”(h)
ToolWorx Premiere Floor Display
ToolWorx Premiere Floor Display
ToolWorx Premiere Counter Display
ToolWorx Premiere Counter Display

 

ToolWorx

  • Three great display option—counter, floor and in-line
  • Ideal for focusing on what’s hot—brows, new shears, mani/pedi
  • Completely flexible peg system
  • Pricing: flexible buying options, each display is customizable

 

Flowery and ToolWorx brands are owned by Spilo Worldwide, a leading manufacturer, importer and international master distributor to the professional beauty industry for over 70 years. www.spilo.com

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 CPNA_Logo

 

Save the Date: Cosmoprof North America 2015 | July 12-14

Cosmoprof North America (CPNA), named one of Trade Show News Network’s 25 Fastest-Growing Trade Shows and winner of Trade Show Executive’s Marketing Genius Award, will take place July 12 – 14, 2015 at the Mandalay Bay Convention Center. The show expects over 900 exhibitors this year, encompassing all sectors of beauty, including nail, beauty, skin care, hair, spa and packaging. During this three-day event, exhibitors and attendees will come together to explore the newest products and trends under one roof. In addition to the valuable networking events, CPNA will continue to offer their award-winning educational conferences and business platform initiatives. Discover Beauty will be back for its 9th edition and will continue to feature distinctive brands from around the world. Additionally, the widely successful SPOTLIGHTS program will be back highlighting the best in small niche beauty brands. Stay tuned for new programs set to be unveiled this year.

A leader in the professional beauty trade industry, CPNA continues to exemplify innovation, the importance of B2B networking, and insightful education that is relevant to what is currently taking place in the industry. Plan to check out Discover Scent when you attend the show—it’s the new area dedicated to scented products. Cosmoprof North America is the epicenter of groundbreaking beauty, so mark your calendars now! Show hours are 10 a.m. to 6 p.m. July 12-13 and 10 a.m. to 3 p.m. on July 14. www.cosmoprofnorthamerica.com

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2015 Leaders

2015 Hair and Makeup Design Leaders: Dr. Marqus and Madame Lisa Clowney

by Torain the Black Dragon

Two of the most dynamic leaders of the beauty industry today are a young salon owner/radio personality and his lovely wife from Charlotte, North Carolina.

Throughout the week Marqus and his wife Lisa work diligently at their two fashionable salons, Black Lotus I and II. Their combined work is an exciting mélange of contemporary hair design and provocative makeup techniques. The uniquely, innovative creations that emanates from their combined talent is like a volcanic force that erupts with striking new concept of the future.

They are both accomplished colorist that have invented a vibrant new direction into commercial hair colors and dramatic color combinations that include the most brilliant fantasy hues. Their creations often feature superbly subtle and simplistic shadings of makeup and hair. This exciting couple has invented a bold, new concept to the ancient art of coordinating makeup and hair design. The 2015 year will follow their lead to an astonishing new theme in the future of cosmetology!

Learn more at www.wgivcharlotte.com/international-hair-fashion—music.html.

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Golden Globes 2015 Maria Menounos
Golden Globes 2015 Maria Menounos

 

Maria Menounos Flaunts SheaMoisture Beauty at the Golden Globes

Actress, personality and ultimate Hollywood beauty, Maria Menounos, hit the Red Carpet for the Golden Globes as both a guest and host. Maria looked stunning with a dewy complexion and subtle, smoky eye created by her friend and go-to makeup artist, Dimitris Giannetos. Together her hair and makeup were the perfect complement to her navy blue floor length dress.

 

DIMITRIS GIANNETOS INSPIRATION:

The true definition of femininity, Maria Menounos, and her bestie Dimitris Giannetos took inspiration from the Spring/Summer 2015 Chanel Fashion Show when creating her makeup look. To complement her edgy dress, Dimitris kept her hair and makeup simple, like she had just emerged from the ocean—dewy and beautiful.

Vanautu Nude Open
Color: Vanautu Nude

 

HER SKIN:

  • To achieve a luminous and creamy canvas, Dimitris prepped Maria’s skin with SheaMoisture Primer before applying SheaMoisture Sheer Foundation in Havasu Hazel, a shade ½ tone darker than her natural skin tone, creating the beachy glow from the Chanel runway.
  • For a soft contour, he applied the SheaMoisture Color Correcting, Contouring & Highlighting Palette to the cheekbones for additional definition and sculpting.
  • Once contoured, Dimitris applied a soft powder to Maria’s face, SheaMoisture Pressed Powder in Snowdonia Fawn.
  • The final touch was a hint of the “delicious” SheaMoisture Illuminating Powder, Vanuata Nude on the cheekbones.

 

HER EYES:

  • Dimitris kept eyes fresh with a dusting of SheaMoisture Wet/Dry Eyeshadow in Cecilia to act as highlight against her perfect, dewy skin.
  • To complete, black Volumizing and Lengthening Mascara were layered to the lashes.

 

HER LIPS:

  • For a yummy, glistening nude lip, Dimitris applied SheaMoisture Lipgloss in Caroline prior to Maria tossing it in her bag for touch ups.

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Spilo Entrance Image
A view of the Spilo Worldwide Headquarters entrance.

 

Embracing Change in the New Year

Spilo relocates to a state-of-the-art facility in Vernon, CA

The Spilo Worldwide Headquarters has relocated to a new state-of-the-art facility in Vernon, CA. The offices, warehouse, and every last nail file and bobby pin have a place within this new 50,000+ square foot home featuring a 200 foot assembly line. Not only does this new facility streamline order processing, but also creates a more efficient and open atmosphere for our employees and customers.

Marc Spilo & Udell's Image
Marc Spilo (center) pictured with Gary Udell (left) and Gerry Udell (right) after touring the new Spilo Worldwide Headquarters in November 2014.

 

 

 

 

 

 

 

 

 

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What Percentage of Afro-Designated Hair Care Products and Distribution do Afro Americans Represent and Control?

A look at demographics

Afro descendant people in America are at the most 12 percent of the population, but are consumers of more than 33 percent of all hair care products sold in America and professional hair care services (i.e. cosmetology and barber). They represent up to one third of students enrolled in schools of cosmetology and barbering.

The Korean beauty supply monopoly in America controls about 85 percent of Afro designated hair care products sold in beauty supply stores, and 60 percent of the entire beauty supply outlets in America. However the Koreans are only 3 percent of the American population. This is not a criticizing statement because the Koreans seized an opportunity to service a market that was under severed in the early 60s, but is now saturated. Afro Americans are the most prolific consumers in this country, but they have little control of what is being consumed. This is not only true in the hair care market, but in other consumer item arenas such as automobiles, electronics and many more.

In the time prior to the early 1960s, Afro Americans had control of 85 percent of the production of hair care and cosmetics used by these consumers, but now they only own less than 20 percent of the production of these products. Many of the well-known products are not owned by Afro producers, and not even owned by any American based firms. They are owned and controlled by “off shore” firms such as L’Oreal (France), Wella (Germany), Debar (India) and Lever Industries (U.K.).

Although there have been many changes in production and distribution of products, the one thing that has not changed is the Afro American beauty and barbering profession. The only real change is who produces and supplies the products they use. Most cosmetologist and barbers are not aware of who the producers are of the products they depend on, as long as it does not disrupt their day-to-day operations.

You can get more detailed information on this and other related matters by going online to www.liquidgoldbonding.com. At to the top of the homepage choose the MEDIA tab and click on BLOG. There you will find over 32 articles to ponder.

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Amla_Group_FNL

SoftSheen-Carson Laboratories® Optimum Salon Haircare® Introduces Amla Legend Silky Blow-Out Ritual

The first salon-style, blow-out elixir with Amla Oil

Optimum Salon Haircare, a leader in salon-quality products for multicultural women, is proud to introduce Amla Legend Silky Blow-Out Ritual: a regimen designed to achieve perfectly smooth, salon-style blow-outs at-home.

This high performance range of products contain innovative silkening technology inclusive of Amla Oil and Micro-Keratin, to provide damaged hair with optimum moisture and shine while strengthening and repairing damaged, weak strands. Created to deliver smooth perfection and legendary shine, this collection is a three-step ritual designed to protect hair with deep conditioning properties that defend and repair the hair from heat damage up to 450 degrees, prevent split ends, defy frizz for up to 72 hours, and provide all day humidity resistance for the perfect blow-out.

“I’m really excited about the new Optimum Amla Legend Silky Blow-Out Ritual regimen; it’s almost like getting a full, salon-style blow-out at home,” says Johnny Wright, celebrity stylist and SoftSheen-Carson Artistic Style Director. “In just three easy steps, these products provide consumers a chemical-free way to rock straight hair on natural tresses while protecting their hair from heat damage, as well as infusing relaxed hair with extra smoothness, swing and shine. These lightweight formulas were designed for women of all curl types and textures resulting in hair that is full of bounce and revitalized.”

Comprised of three key products, the Optimum Amla Legend Silky Blow-Out Ritual includes:

  • Optimum Amla Legend Silky Blow-Out Masque – Used weekly, it provides deep conditioning and moisture with 450º heat protection.
  • Optimum Amla Legend 10-in-1 Silky Blow-Out Elixir – The first salon-style blow-out elixir with Amla Oil. Works 10 ways to help repair and strengthen hair for a smooth, silky blow-out every time. Protects the hair up to 450 degrees, frizz control for 72 hours and aids in preventing split ends.
  • Optimum Amla Legend Silkening Oil Mist – Revives and adds radiant shine, locks in smoothness and provides a lightweight feel.

Amla Oil is the best kept beauty secret for beautiful, thick, full hair. Derived from the legendary Amla Superfruit from India, Amla is a powerful anti-oxidant, rich in vitamins and minerals, known for its naturally rejuvenating properties. SoftSheen-Carson has brought this beauty secret to consumers with the Optimum Salon Haircare Amla Legend Rejuvenating Ritual and the Silky Blow-Out Ritual range adds a unique feature.

The Optimum Amla Legend Silky Blow-Out Ritual was made available beginning in January 2015 in mass, drug and beauty supply stores nationwide. For more information, visit www.optimumsalonhaircare.com.

Also check out Optimum Salon Haircare on: Instagram, Facebook, Twitter and YouTube.

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AMBI-CC Cream-LightMedium-tube-121014

Ambi Introduces the First Color Product in the AMBI® Skincare Line

For decades women of color have depended on AMBI® Skincare to help their skin look flawless. Now, that task has just become easier than ever with the introduction of new AMBI® EVEN & CLEAR CC+ Cream Even Tone Environmental Shield – the first color product in the AMBI® Skincare Line! Specially formulated to match the rich tones of women of color, this rich elegant CC+ Cream contains argan oil, shea butter, and antioxidants to moisturize the skin.

            There are many exciting benefits about this new multi-tasking product, according to Laurence Dryer, Ph.D., Director of Portfolio Development and Head of R&D for Valeant Pharmaceuticals, North America OTC skincare products. AMBI® CC+ Cream provides broad-spectrum SPF 30 sunscreen protection from UV sun rays that can accelerate the formation of fine lines and wrinkles. This sunscreen is formulated not to leave the skin looking ashy or gray. “The addition of SPF 30 is significant,” explains Dr. Dryer, “because many CC creams offer sunscreen with only SPF 20 and may leave a chalky residue on the skin. AMBI® CC+ Cream provides a higher level of sun protection with quality pigments, without sacrificing a luxurious feel and great coverage.”

Available in Light/Medium and Medium/Dark, AMBI® CC+ Cream is designed to even skin tone instantly with soft focus technology, while helping to shield your skin from environmental elements that may cause uneven skin tone, dry out the skin, and accelerate fine lines and wrinkles. AMBI® EVEN & CLEAR CC+ Cream Even Tone Environmental Shield will be available at national mass, drug, and beauty supply retail stores in March 2015. www.shopambi.com

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ISEE_img_3240
Attendees gather for the 2015 International Salon & Spa Expo Long Beach.

 

The International Salon and Spa Expo Long Beach Reaches Record Attendance in 2015

ISSE Long Beach Brings the Best of Beauty to Southern California

Produced by the Professional Beauty Association (PBA), the 2015 International Salon and Spa Expo Long Beach (ISSE) continues to be the West Coast’s largest and most influential beauty event. Reaching record attendance, ISSE Long Beach 2015 welcomed an energetic crowd of nearly 43,500 beauty professionals from around the world. PBA has set out to evolve ISSE Long Beach beyond the traditional “hair show” and become the industry’s most complete beauty event for professional hair, nails, cosmetics, esthetics, wellness, massage and advanced education.

ISSE Long Beach is known for its diverse exhibitor base and 2015 was no exception. Known as the launch pad for new beauty products and services, this year’s event featured more than 379 exhibiting companies promoting 420 beauty brands. Ranging from international beauty leaders to indie trendsetters, exhibiting brands included Amika, CAILYN Cosmetics, Enzo Milano, Gelish, Johnny B Hair Care, LightStim, Matrix, OPI Products Inc., Sexy Hair Concepts, Vidal Sassoon, and Zotos International. Corporate event sponsor Beauty Systems Group continued their support in the ticket selling process and participated on the exhibit floor. Additionally, with SalonCentric returning to the event as a corporate show sponsor, ticket seller and exhibit floor participant, ISSE Long Beach was able to secure eight companies that had not exhibited in five years or more.

Next year’s International Salon & Spa Expo will take place January 30 – February 1, 2016 at the Long Beach Convention Center. ISSE Long Beach is open to licensed salon/spa professionals, cosmetology students and instructors only. To maintain a professional atmosphere, attendees must present proof of license and a valid photo ID. For additional information and photos from ISSE Long Beach and updates on next year’s show, please visit probeauty.org/isse.

 

Photo caption: Attendees gather for the 2015 International Salon & Spa Expo Long Beach.

 

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The Best Kept Secret in the Hair Care Business

Every year for the last 12 years there has been a unique professional cosmetology hair show in Los Angeles, California—Spectrum International Beauty Expo (SIBE)—that is hosted by Ms. Doris Mosley, a very highly respected cosmetologist and educator in the beauty industry. She has taught classes on almost every aspect of the industry. Twelve years ago she decided to share her insight with others on a broad scale by putting on a show that highlighted advanced education in the professional cosmetology arena. She also invited other well-known and motivated educators in the field to participate and share their experiences with the attendees.

Later she added a professional trade show that featured the latest innovations in products and techniques related to the field of advanced cosmetology. The show started as a small affair in church halls then escalated to large hotel banquet halls such as the Radisson and Marriott hotels. Last year it outgrew the hotels and was presented at the Los Angeles Convention Center where it is being held this year on March 29 and 30.

Many people outside of the L.A. area are unaware of the event, so now through this medium it is being presented to all who hunger for knowledge and personal insight to broaden their horizon within their chosen field of endeavors. This is the place to be.

If you are a vendor looking for a venue to present your product or service in the third largest market in the USA, this is it. The L.A. Convention center is located in the heart of the Los Angeles entertainment area and hotel mecca. For more information about tickets, booth rental or activities, call 310-680-7367 or visit www.sibe.us.

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Bo
Bo Langley

 

Longtime Employee of Wahl Clipper Corporation, Bo Langley, Passed Away January 31

Longtime employee of Wahl Clipper Corporation, Bo Langley, died January 31, 2015. He was 67. He is admired and remembered by the 2,500 members of the Wahl Clipper Corporation Family.

Mr. Langley was a member of the Wahl Clipper family for 17 years before retiring last May. He spent most of that time as the Director of Sales and Marketing for the Professional Division at Wahl. In 2012, he relocated to South Carolina where he handled Kayline by Wahl, as well as the Wahl 5-Star Series and the company’s Mexico distribution.

“He looked forward to putting his feet up and relaxing in South Carolina,” said Jim Wahl, Executive Vice President, Wahl Clipper Corporation. “We let him do it two years earlier which turned out to be a Godsend.”

Langley and Wahl met in 1997 when Wahl was looking for someone to help with marketing. Wahl called Bennie Lowery, the Vice President of Sally Beauty and said, “I’m looking for somebody to handle a little bit of sales, but mainly internal marketing. Do you have anybody in mind?”

Heading north from Texas was Langley. He was a teddy bear of a man, with a Southern drawl, who used to be a judge in Atlanta. It may have seemed unlikely on the surface, but Langley quickly proved to be a perfect fit for Wahl’s company, and being new to the clipper industry, he brought revolutionary thinking.

“He just had so many great ideas,” Wahl said. “He studied law. He ran a beauty store. He spoke several languages. But when he got into a product that he hadn’t worked with before, his creative juices went wild and he was just excellent. When you get into something new, you don’t realize what can’t be done, so you do it. He had a dozen or more patents. He was proud to put those little Einstein stickers all over his office. The engineers loved him because he was so creative.”

Langley was hired for the job of internal marketing, but was given license to explore. As a result, he made huge contributions that accelerated Wahl Clipper Corporation into its current position of prominence in the industry.

Langley pioneered Wahl’s 5-Star line of ethnic-oriented barber products, including the introduction of ultra-close-cutting trimmers like the Detailer and the Hero. During the past two years, one of Langley’s jobs was to grow the 5-Star line. He communicated with stylists through social media, and created buzz about how to use the products.

Langley had a keen focus on clipper blade innovation throughout his career and was instrumental in patenting Wahl’s 6×0 blade on its Balding Clipper, which boosted sales of Wahl’s zero-overlap surgical blades on several units.

He also recognized crossover appeal and began to repackage products marketed to barbers for hair stylists.

Langley would even disassemble Wahl clippers in his spare time to find ways to improve the designs or develop a new tool.

“He’d be so psyched about clippers he would go home and take clippers apart in the garage,” Wahl said. “He loved getting his hands on things.”

Before retiring, Langley helped recruit Jim Wahl’s son, Lance, into the business. Langley took Lance under his wing. He mentored him on everything he knew about the industry, including the importance of personal relationships and always being yourself with customers.

“I learned a great deal from Bo on how to read people and help them with their goals, but at the same time always keep Wahl’s best interests first and foremost,” said Lance Wahl, Director of Sales and Marketing, Wahl Clipper Corporation Professional Division. “He was very competitive and knew how to repackage old school concepts into a new marketing approach. Even though he could play the role of a good ole boy, he was one of the most intelligent and sharp-witted people I knew.”

In addition to all the ideas, Langley was also blessed with the “gift of gab.” He could strike up a good conversation with anyone and treated everyone with respect. Friends joked that even his competitors couldn’t help but like him, even if he was stealing sales away.

Langley excelled at whatever he did; rising from lawyer to judge, and climbing the ladder at such companies as Belson Products, Save-Way Beauty Supply and Wahl Clipper Corporation.

“I had breakfast with him almost every morning for fifteen years. He was my best friend,” said Jim Wahl. “He had so much potential. The life he lived, he lived 67 years of burning the candle at both ends. It would have taken the rest of us 134 years to do what he did. He was that good.”

Langley is survived by his wife, Michelle, five children and six grandchildren.

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