Marketplace – October 

Glow Up

Tis the season to shine with products that give our hair and skin a healthy glow

The holidays are right around the corner and that means that customers will be looking for sleek, stylish looks for their office parties and family events. They’ll be on the hunt for products that will make styling quicker and easier and that will give them the polish they need to shine at every holiday function. Stock up on these items to ensure your customer is glowing from head to toe.


Hair Polisher

Smooth and shiny styles will always be a holiday mainstay, but burning your hair to accomplish this look is not ideal. Customers looking to safely style their hair with heat will appreciate the new Fantasia Hair Care Hair Polisher Heat Protector Styling Gel. Enriched with wheat protein, this gel not only increases moisture and strengthens the hair but it also conditions the hair and protects damaged tresses from further heat styling.


Wash and Define

When setting one’s hair is not in the schedule, a quick wash-and-go can easily be done with Beautiful Textures Curl Definer Mousse. Ideal for curly, wavy, kinky-coily or frizzy hair, this product can define curls and create a silky smooth finish with its moisture-rich formula.


Smooth Skin

During the colder months, we have to take extra care of our skin to ensure it remains soft and moisturized. But it’s easy to neglect this responsibility during the hustle and bustle of the holidays. That’s why customers will love the Carotis Lightening Glycerin. This oil leaves the skin and even hair feeling luxuriously smooth. Enriched with antioxidants and Vitamin A, the lightening glycerin will help the skin retain its moisture on the coldest of days.


Stretched, Straightened Strands

No one has time to deal with damaged tresses and fried ends from excessive heat. That’s why Elasta QP Olive Oil and Mango Butter Curl Wax comes in handy during the holiday season. Not only does this butter give excellent heat protection and leaves the hair soft with incredible shine, but it’s ideal for reversion-resistant heat styling so hair remains straighter longer.



So Wavy

For the gentleman who enjoys shiny hair waves, he’ll love the Wavebuilder Deep Wave Forming Pomade. It’s light finish helps build, create and hold waves with minimal product. Most importantly, the stunning shine comes without the greasiness.


Hair Refresher

Maintaining softness and sheen is the priority for curly-haired customers this season. Help them achieve that goal by offering Carol’s Daughter Hair Milk Refresher Spray. The lightweight spray can give textured-hair a boost of moisture and redefine and renew one’s style without weighing the hair down. Plus, the agave nectar in the product keeps frizz at bay.


Natural Finishing Spray

Once you’ve styled your hair, top it off with a product that won’t leave residue or build up. Isoplus Natural Remedy Olive Oil Oil Sheen uses natural conditioners and protective oils that soothe the hair and scalp. A quick spray leaves the tresses with long-lasting shine.




Multipurpose Products

There’s nothing like a product that multitasks. The Mane Choice Pink Lemonade and Coconut Curl Boosting Sherbet is the perfect workhorse for any curly customer’s arsenal. This cream can be used for wash-and-go styles, twist and braid outs, while also fortifying the hair with its biotin and vitamin ingredients.


Colored Edges

When life gets busy, customers may not always have time to touch up their roots or keep their hair dyed when those pesky gray hairs begin to appear. GroHealthy Shea and Coconut Color Edges can be of great help for those shoppers. The product has a tint to it – available in dark brown and black – that can temporarily hide grays. And the coconut in the product adds shine and helps promote edge growth, while the shea butter nourishes the root and soothes the scalp.



Frizz-Free Festivities

Dancing all night at company holiday parties can result in fuzzy hair and tons of flyaways. Customers looking to keep their hair under control in any holiday situation will love the ORS Defining Shaper Holding Spray. This spray helps control frizz in straight or curly styles and it has the smoothing properties of Brazilian Pequi Oil.



Seasonal Colors

Many customers will be asking stylists for darker hair for the fall, and they’ll likely want that change by the holidays. So keep hair colors in stock that customers will request like the rich shades in the Sparks Hidra Color Natural collection. Each color has great gray coverage and high-gloss shine.


Holiday Glam

Shoppers will undoubtedly be looking for special touches for their festive look, especially when they have plans to attend holiday cocktail parties and events. Ardell Faux Mink Lashes 812 are a great accent to any glamorous makeup look. These natural looking lashes are made of extra-fine fibers that are strategically longer in the center of the eye, to give an eye-opening effect.



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OTC Beauty Magazine

April 2024


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