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Natural Beauty

It’s no surprise that beauty products often mask our true features. Makeup can cover our natural appearance and there is a slew of hair products that strive to defy our hair’s natural texture. There’s nothing wrong with playing with new looks, but sometimes it’s a good idea to invest in products that bring out the best in your natural features. OTC Beauty Magazine curated a list of our favorite products for enhancing your natural beauty.


Kissable Lips

There are plenty of nude lipsticks on the market, but why not wear your lips au naturale? Consumers who enjoy the barely-there look will appreciate the Nivea A Kiss of Shimmer Lip care that offers nourishing and moisturizing properties, along with a dash of sparkle. Best of all, this balm is enriched with shea butter and jojoba oil to keep lips moisturized for hours.


Clear Skin

Acne scars and dark spots are worrisome for those who would rather ditch the heavy makeup. Clearing up those unsightly marks can start with the Palmers Evertone dark Spot Correcting Cleanser. This foaming cleanser preps the skin for additional tone correcting treatments in this product line and helps bring out your complexion’s natural luminosity.



Healthy Hair

External hair products are great to use but nothing beats a well-balanced diet, chock full of hair-friendly nutrients. Ingesting the right items like the Curls Blissful Lengths Liquid Hair Growth Vitamin can help the natural hair grow by leaps and bounds. This product is formulated with a blend of vitamins, antioxidants, organic blueberry extract and biotin. Most importantly, 98 percent of liquid vitamins are absorbed into the bloodstream compared to the pill variety.


Luxurious Locs

Many are embracing their natural hair these days, and locs continue to grow in popularity, thanks to their low-key maintenance. If keeping your hair in smooth locs is the style of choice, Jahaitian Combination Shea Locking Wax is a great product to use to start and maintain them. The wax adds shine and firmly holds the hair’s natural pattern.


Smooth Skin

There’s not much that shea butter can’t do. For many, this natural ingredient is a go-to product for a myriad of things. One of the best uses is for scar reduction. Products like 100% Natural Organic Tummy for Stretch Marks & Scars can help minimize the appearance of unsightly scars and stretch marks, so you can show off your skin without hesitation.


Soft and Shiny Tresses

When hair is feeling dry and not looking its best, it may need a pick-me-up. Natural oils are often a great way to add shine and a healthy dose of nourishment. Products like OBIA Naturals Argan Rose Hair Oil does all of the above, thanks to its infusion of argan, rose and coconut oils. This can be used as a hot oil treatment or as a daily moisturizer.



Beard Grooming

If your male shoppers are looking for a product to soften a scruffy or dry beard, Okay Men Professional Beard Moisturizing Lotion is a good place to start. Most men will avoid a lengthy beauty routine, but a small amount goes a long way to moisturize and soften facial hair. No fussy beauty regiment required.


Purified Skin

Thanks to air pollutants, cosmetic use and poor cleansing habits, our skin can be left in need of a serious cleansing. When this happens, a deep detoxifying mask like Queen Helene Volcanic Ash Masque is perfect to draw out pollutants. The result: refreshed and renewed skin.


Deep Conditioner

Heat styling, daily manipulation and balmy temperatures can do a lot of damage to our tresses. Those dry, limp strands can be revived with Pantene Gold Series Repairing Mask. Infused with argan oil, this product is formulated to restore hair health and is considered to be the gold standard of conditioners. It also works on all hair types.


Hydrating Conditioner

One of the essentials to having healthy, luxurious hair naturally is to have a hydrated scalp. Dry, itchy scalps are not only unpleasant but flakes can take away from the beauty of your hair. One ‘n Only Argan Oil Dry Scalp Treatment treats that problem by protecting and moisturizing the scalp and minimizing the dryness and itchiness, all of which promotes healthy hair.


Moisturizing Mask

In an effort to remove makeup and impurities, we can dry out the skin and rid it of all of its natural moisture. To clean the face without stripping the skin, try SheaMoisture Daily Hydration Milk Mask. This product gently removes impurities and helps hydrate the skin. Made with 100 percent virgin coconut oil and coconut milk, your face will thank you for this creamy cleanser.



Defined Curls

Many naturals will manipulate their hair on a daily basis. From twisting to Bantu knots and braids, the styling options are endless. But for days when they’d like to rock their curls as is, with little styling interference suggest Crème of Nature Moisture & Shine Curl Activator Crème. Not only does it encourage curl definition but it also helps add a dose of shine to dull strands.


OTC Beauty Magazine offers useful business tips and effective selling tools to boost revenue and customer traffic for OTC retailers. The magazine also provides invaluable product knowledge, industry news and insights for retail store owners, manufacturers, distributors and professionals in the barber and beauty supply industry. Contact us:

Read the latest issue of
OTC Beauty Magazine

July 2024


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