Today’s man is paying more attention to his self-care routine, with growing interest in skincare, hair care, and personal wellness products. This shift isn’t just about appearance—it’s about confidence, self-respect, and maintaining a polished image. By offering a curated selection of high-quality essentials tailored to men’s needs, you can help your customers look and feel their best every day. From skincare to shaving and scent, stocking the right items ensures your shelves speak to what modern men are looking for.
Here’s how you can advise your customers and stock your shelves with the essentials that every man should have in his routine.
1. Facial Care: Cleansers and Moisturizers
Skincare is the foundation of any healthy routine, and more men are realizing the importance of maintaining a healthy complexion. Clean, hydrated skin is the first step to looking sharp and feeling confident.
What to stock:
- Gentle Face Washes: Choose facial cleansers that suit a variety of skin types. Look for options that balance oil control without drying out the skin.
- Moisturizers with SPF: Hydration is key for healthy skin. Be sure to stock lightweight, non-greasy moisturizers that contain SPF, as sun protection is important to prevent aging and skin damage.
Tip: Create a skincare section specifically for men, and offer sets that combine facial cleansers, moisturizers, and sunscreen.
2. Beard Care: Oils, Balms, and Trimmers
For men with facial hair, beard care has become a serious business. Beard oils and balms nourish hair and skin, while trimmers help maintain a polished and groomed look. Men are increasingly seeking products that not only style their beards but also ensure the health of the hair and skin beneath.
What to stock:
- Beard Oils & Balms: These products hydrate, reduce itchiness, and help tame unruly facial hair.
- Beard Brushes & Combs: Help your customers detangle and shape their beards with quality tools designed for facial hair.
- Trimmers and Razors: Keep a selection of trimmers, razors, and attachments for different beard styles and grooming preferences.
Tip: Offer beard care kits with beard oils, balms, and trimmers for a complete package. You could also have a “Beard Grooming” station in your store for customers to explore these products in person.
3. Hair Care: Shampoos, Conditioners, and Styling Products
Men’s hair care needs vary from simple haircuts to more complex styling rituals. Offering a variety of hair care products, such as shampoos, conditioners, and styling creams, will give customers the versatility they need to maintain their desired look.
What to stock:
- Shampoos & Conditioners: Focus on products that address common male hair issues, such as thinning or dandruff. Stock sulfate-free options that help preserve natural hair oils.
- Hair Styling Products: Provide a range of products such as pomades, gels, creams, and waxes to help customers achieve their preferred hairstyles.
Tip: Set up a men’s hair care section and categorize products by hair type (curly, straight, thinning, etc.) to make shopping easier.
4. Shaving Essentials: Razors, Aftershave, and Pre-Shave Oils
For many men, shaving remains a crucial part of their grooming routine. Whether they’re going for a clean shave or maintaining a stubble look, offering high-quality razors and soothing aftershave products will appeal to your customers.
What to stock:
- Razors & Shaving Creams: Offer razors designed for precision and shaving creams that protect the skin.
- Pre-Shave Oils: Help your customers achieve a smoother shave with oils that soften facial hair before shaving.
- Aftershave Balms: Stock aftershaves that soothe the skin, reduce irritation, and keep the face hydrated post-shave.
Tip: Display these products together in a dedicated “Shaving Corner” in your store, making it easier for customers to find everything they need for a smooth shave.
5. Fragrance: Scented Body Sprays and Colognes
Fragrance is an important part of a man’s grooming routine. A good cologne or body spray can help leave a lasting impression. Offering a variety of scents—ranging from fresh and citrusy to rich and musky—will give your male customers options to match their personality and lifestyle.
What to stock:
- Body Sprays: A great option for men who prefer a lighter, everyday scent.
- Colognes and Perfumes: Offer high-end options for men who like to invest in a signature scent.
Tip: Display fragrance products near the checkout area or at the entrance of your store to catch the attention of customers as they enter or exit.
