Natural Hair Trends

The natural hair care market is growing at a record speed. Natural hair customers seek products that cleanse, condition, define, repair, and grow their hair. They are looking for products that will help define their curls, coils, and waves while also leaving them soft and shiny. They are looking for products that are either all-natural or with fewer added chemicals that can strip the hair of its natural oils.
Check out a few highlights from the Natural Hair Care Products Global Market Report 2023 from
The global natural hair care products market grew from $9.99 billion in 2022 to $10.79 billion in 2023 at a compound annual growth rate (CAGR) of 8.0%. The natural hair care products market is expected to grow to $13.62 billion in 2027 at a CAGR of 6.0%.
The rising popularity of e-commerce channels is expected to propel the growth of the natural hair care products market. The e-commerce market helps the natural hair care products market with easy transactions, selling items and services directly to clients and delivering products to their homes. Therefore, the rising popularity of e-commerce channels will drive the growth of the natural hair care products market.
**To find out more, visit to see the complete perspective and in-depth analysis of the current and future scenario of the natural hair industry.

You can take things to the next level by becoming knowledgeable about natural hair textures and wave patterns. This knowledge can help you and your employees better relate to your customers.

TYPE 2A: This curl type is almost straight but has a slight curl. It has a loose undefined pattern. It’s easy to create a tousled natural look.
TYPE 2B: This curl type tends to be straighter at the root but gets wavier towards the middle and end of the hair strand.
TYPE 2C: This curl type forms waves and ringlets that start at the crown and look like an “S” shape.

TYPE 3A: This curl pattern features large well-defined curls in a ringlet or spiral shape.
TYPE 3B: This curl pattern tends to be springy curls that give the hair a lot of volume. The circumference is close to the size of a marker.
TYPE 3C: The 3C pattern usually features thicker strands with a tighter curl pattern, giving the hair a lot of volume. The circumference is closer to the size of a straw.

TYPE 4A: This curly type is known for small tight coils that start at the root and continue to the end of the strand. They look like an “S” shaped coil.
TYPE 4B: The 4B curl patterns resemble a zig-zag shape versus a curl. This curl pattern has more shrinkage and less definition.
TYPE 4C: This also has a zig-zag pattern and is a significantly tighter curl pattern.

OTC Beauty Magazine offers useful business tips and effective selling tools to boost revenue and customer traffic for OTC retailers. The magazine also provides invaluable product knowledge, industry news and insights for retail store owners, manufacturers, distributors and professionals in the barber and beauty supply industry. Contact us:

Read the latest issue of
OTC Beauty Magazine

June 2024


Stay in the Know!

From the newest products to the latest in acquisitions and mergers, if you want to be in know of what’s going on in the multicultural beauty industry, you’ve come to the right place!

Just sign up below and you’ll receive updates right to your inbox!

You have Successfully Subscribed!