Naturally Fabulous

Nothing is quite as beautiful as when someone is true to themselves and completely genuine. From beauty to personality, this often rings true. In this issue’s Marketplace section we have highlighted products in the industry that celebrate individuality, embracing natural hair styles and being health conscious regarding the formulation of beauty products. Won’t you celebrate being naturally fabulous with us?



Endless Moisture

SoftSheen-Carson has the recipe for endless moisture to relieve thirsty, dehydrated hair, and they have used it in their Super Quench Leave-In Spray. A part of the Au Naturale Moisture L.O.C. line, it is the first step of their three step process, preparing hair to absorb supreme moisture. Users apply it generously to damp hair without rinsing. Your customers can rest easy; it is free of mineral oil, parabens and petrolatum.



AP49315Back to Natural

Your customers with mixed textures—curly, wavy, kinky-coily and transitioners—can find amazing hair manageability, softness and shine with the Shea Butter Miracle Leave-In Conditioner from African Pride. Regular use intensely moisturizes and instantly detangles hair, turns frizz into smooth curls, coils and waves, and nourishes for greater shine and softness. Not to mention, it smells heavenly!




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Thicken Tresses

Fortified with biotin, saw palmetto, wheat protein and vitamin E for an energized scalp and thicker, fuller hair, the Biotin B-Complex Therapy Thickening Conditioner from Avalon Organics is the natural answer for thinning hair concerns. Not only does it boost volume and help to build body in fine hair, it also conditions and nourishes hair while encouraging growth. It contains 70% organic content and is packaged in a bottle made of 100% recycled material—that’s impressive!




Tropical Twists and Locks

The unique formula of Hawaiian Silky’s Herbal Twist & Lock Gel allows customers to have total control of forming and styling their twists and locks for that “essential look” without drying the hair. It seals in moisture, promoting healthy sheen while absorbing into the hair shaft without leaving oily build-up. It’s also great for sculpting and setting hair.




Curl Control

Encourage your customers to celebrate their natural curls with Mixed Roots’ Curl Control Leave-In Lotion. As step four in the Mixed Roots system, this product defines and locks in the users’ natural curl or wave pattern while eliminating frizz. It is also free from parabens and mineral oil.





Shine On

Face the day fearlessly with the Hask® Monoi Oil Nourishing Shine Oil. Ideal for all hair types, this lightweight, alcohol-free shine oil’s delicious coconut scent sends you on a mini vacation every day. Leaving hair soft and hydrated, it instantly absorbs, providing beautiful shine with no oily residue.




Clean Hair, Clean Conscience

A sweet smelling, sulfate-free shampoo with no sulfate, silicone, parabens or mineral oil…what more could your customers want? Cantu for Natural Hair offers their Sulfate-Free Cleansing Cream Shampoo to gently remove heavy build up and leave hair healthy and clean. Safe for natural and colored hair, this formula is made with 100% pure shea butter for the ultimate softness.




Freshen Up

Sometimes morning hair routines are as easy as simply refreshing curls without having to re-cleanse. The Freshen Up Curl Refresher from 4 Naturals refreshes waves and coils after the second or third day, without weighing down curls. This spray eliminates frizz, protects hair against damages and leaves hair soft, smooth and shiny. It works great on all hair types and virgin hair extensions.






Clean as Can Be

Nothing is as natural as being perfectly clean, especially before or after a waxing treatment. The GiGi All Purpose Clarifier is an essential product, helping to cleanse pores and remove impurities from the skin for more effective hair removal. It also prevents irritation and bumps.




Defrizz, Define, Detangle

Encourage natural curls, don’t hide them! Let Kinky Moves Curl Defining Hair Cream encourage them by providing that extra oomph they need. It eliminates frizz and flyaways, letting the true beauty of your customers’ curls shine all day long. This formula is infused with natural grape seed and jasmine.




Looking for a lightweight pomade that works wonders on all hair types without weighing locks down? If so, look no further than nuNAAT’s Real Me Perfect Do Pomade. The formula hydrates hair to prevent breakage while providing softness and shine. It is excellent when doing twist-outs, braid-outs and other natural styles and does not contain harmful ingredients.





100% Natural

100% natural…what is better to see on a beauty product than that? The Reshma Henna Oil Treatment for Dry and Damaged Hair is a deep conditioning treatment that restores moisture, softens split ends and adds radiant shine to the hair. This miracle blend of five exotic nourishing oils (natural Jojoba oil, Cedar wood oil, Tea Tree oil, Henna Extract and Clove oil) reduces the appearance of dandruff, helps mends split ends, and rejuvenates hair to be healthier, shinier and more lustrous.



SD27024Purification Masque

Sometimes it’s more than the actual hair that needs help. The Shea Moisture African Black Soap Purification Masque exfoliates and detoxifies hair and scalp to relieve dry itchiness. This intensive treatment simultaneously removes product buildup while strengthening hair by sealing in moisture. Featured ingredients include Plantain Enzyme, Tea Tree Oil, and Willow Bark Extract.



Pure Jojoba Oil

Feel good about using Difeel products—the certified organic ingredients used for these products are good for the environment! The pure essential Jojoba Oil is odor free and boasts multiple benefits such as being antibacterial, anti-inflammatory, a moisturizer and an acne treatment. Its suggested use is as a natural moisturizer, applied directly onto the skin or as a base for lotions. Drops can also be mixed into regular shampoos and conditioners, or used weekly for warm oil massages.





Born this Way

Everyone is born with DNA that is uniquely theirs, much like their hair texture. Universal Beauty celebrates this uniqueness with their My DNA line of products, which includes this Serum. Its unique blend of Shea Butter and Monoi de Tahiti helps to resurface hair by repairing damaged cuticles while mending split ends and eliminating frizz. It adds strength and elasticity while producing heightened hair shine.

OTC Beauty Magazine offers useful business tips and effective selling tools to boost revenue and customer traffic for OTC retailers. The magazine also provides invaluable product knowledge, industry news and insights for retail store owners, manufacturers, distributors and professionals in the barber and beauty supply industry. Contact us:

Read the latest issue of
OTC Beauty Magazine

May 2024


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