Dark and Lovely® Introduces
No-Ammonia Hair Color that Feels as Good as it Looks with
New COLOR-GLOSS Ultra Radiant Color Crème
Dark and Lovely® is proud to offer the #1 hair color designed for women of color. Dark and Lovely’s new Color-Gloss Ultra Radiant Color Crème collection features their first no ammonia, shine-infusing conditioning hair color that provides natural looking results while delivering a gorgeous, glossy shine.
The nourishing formula deeply conditions to provide softness, leaving hair feeling as good as it looks. It also protects hair of all textures—from naturally curly to relaxed—from damage while delivering beautiful, radiant color.
Infused with three key ingredients, Dark and Lovely COLOR-GLOSS collection includes:
Shea Butter: Has been used for centuries to soothe dry, itchy scalp and dandruff on African hair. It absorbs easily into the scalp and provides moisture from roots to ends.
Coconut Oil: One of the most powerful oils in the world. It is high in vitamin E and other nutrients, resulting in stronger roots and thicker, shiner, healthier hair.
Pomegranate Seed Oil: Revitalizes hair leaving it looking thick and shiny. It acts as a great protector against chemicals and other environmental damage.
Naturalistas shouldn’t fear coloring as COLOR-GLOSS hair color was made with natural hair in mind. Integrity of the natural curl pattern is important to this consumer and COLOR-GLOSS has nourishing ingredients that help to retain moisture in hair, allowing curls to bounce back. Dark and Lovely COLOR-GLOSS is available in six natural hair color shades including: Golden Brown, Light Brown, Medium Brown, Medium Red Brown, Natural Black and Rich Black. One application lasts up to 28 shampoos and works for all hair types.