Proven Products Your Customers Trust

As beauty supply professionals, you know your customers rely on trusted products that deliver results, value, and repeat sales. In this feature, we’re highlighting some of today’s top-performing essentials—from long-lasting color solutions to versatile styling products—that keep customers coming back. These proven best-sellers not only enhance hair health and beauty but also strengthen your inventory with reliable favorites.

  1. Bigen Permanent Powder Hair Color
    Bigen Permanent Powder is a gentle, deposit-only hair color that lasts. Bigen Permanent Powder does not require lifting (lightening) action to darken hair. While some ordinary permanent hair colors unnecessarily utilize both actions, Bigen’s simple coloring system means less damage to your hair. Bigen Permanent Powder Hair Color leaves your hair looking smooth, natural-looking and shiny. Bigen Permanent Hair Color is ideal for those looking for long lasting, excellent gray hair coverage or to enhance their natural hair color. A proven formula for over 60 years that guarantees effective results, the unique powder formula is activated by water and deposits rich, natural-looking color into even the most stubborn gray hair. With no ammonia required, this deposit-only color is the gentle choice for rich color and optimum shine regardless of your customers natural hair color, consistency, condition, length or style
  2. High Beams Intense Temporary Spray-On Hair Color – Black
    It provides vibrant, temporary color with organic ingredients for subtle highlights, bold statements, and added hair protection. Your customers should shake well and spray onto dry hair from 6-8 inches away for a quick, even application. It easily washes out with shampoo.
  3. BB Foam Wrap Lotion
    This versatile styling foam provides structure while also moisturizing and adding shine. This multipurpose product ensures your customers’ hair stays healthy and vibrant without leaving any residue. Your customers can experience the versatility and benefits of BB Foam Wrap Lotion for healthy, shiny, and well-structured hair.
  4. Fantasia IC Hair Polisher Heat Protector Straightening Spray
    This hair polisher and heat protectant leaves hair silky soft with vibrant shine and eliminates frizz. It prevents static and reduces drying time improving body and manageability. The easy application works well on finer hair and when flat ironing.
  5. Eco Style Gel Olive Oil
    This hair gel is made with 100 percent pure olive oil that smooths the cuticle layer of the hair, locking in moisture and shine. It adds softness to your customers’ tresses and helps reduce split ends and further damages. Your customers hair will remain supple and moisturized without wax or grease. This is the ideal styling product to work into a morning routine to give your customers a boost of confidence.


OTC Beauty Magazine offers useful business tips and effective selling tools to boost revenue and customer traffic for OTC retailers. The magazine also provides invaluable product knowledge, industry news and insights for retail store owners, manufacturers, distributors and professionals in the barber and beauty supply industry. Contact us: editor@otcbeautymagazine.com

Read the latest issue of
OTC Beauty Magazine

September 2025

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