A host of new initiatives unveiled ahead of this year’s event in Amsterdam from 17-19 April
in-cosmetics Global will land in Amsterdam this April for the first time in a decade, bringing with it hundreds of the most innovative personal care ingredients and an in-depth education programme featuring some of the world’s leading analysts, formulation experts and consultants.
Around 9,000 visitors are expected to travel to the Netherlands from more than 100 countries when the event opens on 17 April. Over three days, the personal care industry’s most interactive ingredients exhibition will provide a one-stop-shop for manufacturers to enhance business relationships, learn about the latest trends and get a first look at novel ingredients created in all four corners of the globe.
And with global expenditure on research and development reaching almost US$1.7 trillion[1], this year’s in-cosmetics Global will home in on R&D to ensure cosmetics scientists, chemists and dermatologists are supported as they embark on this new age of innovation.
Among the major cosmetic manufacturers that attended the 2017 edition of the event in London and are expected to send teams to Amsterdam are GlaxoSmithKline, Beiersdorf AG, Clarins, Colgate Procter & Gamble and L’Oréal. Speaking about the show Nadine Leichsenring, Global Procurement at Beiersdorf, said: “It’s fantastic to be able to meet all my contacts from all over the world in one place – such a time-efficient way to see everyone. We would never get the chance to do this in any other setting. This exhibition is great for discovering the latest innovations and newest raw materials.”
Bertrand Schmitt, Haircare at L’Oréal, added: “in-cosmetics Global is a great exhibition. I identify lots of exciting innovations, make great new contacts and cultivate relationships with existing suppliers. It is the biggest show in the industry.”
What’s new for 2018
Following the huge success of the ‘Focus on Marketing: The Story Behind The Science’ tours at in-cosmetics North America 2017, the organisers of in-cosmetics Global have announced the launch of new R&D-focused tours that will run in Amsterdam.
Exclusively for R&D professionals and sponsored by Mibelle Biochemistry, a series of ‘silent’ tours will zero in on two of the industry major trends – Biotechnology Actives and The Future of Anti-Ageing. Each tour offers 20 spaces and participants will be provided with wireless headphones, through which prominent technical consultant and cosmetic chemist Rouah Al-Wakeel will guide them through the most compelling ingredients and sophisticated technologies being launched at the show. The tours have been designed to ensure busy R&D professionals efficiently navigate the event’s must-see areas, exhibitors and innovations, ensuring they leave in-cosmetics Global brimming with ideas for their future formulations.
In another new initiative for 2018, in-cosmetics Global will hold a half-day Regulatory Conference in partnership with Conusbat on 16 April at 2pm – the day before the show opens. Aimed at regulatory and compliance professionals from both ingredients suppliers and the manufacturers of finished products, the invaluable sessions will ensure attendees are informed of crucial regulations helping them create safe and effective products and enter new markets worldwide.
Over the course of the afternoon, the conference will provide tailored content on cosmetics frameworks and regulatory and testing modules in the European Union, United States of America, China and the rest of the world. Delegates are also invited to network at a drinks reception and take part in one-to-one ‘speed meetings’ with the experts to discuss their regulatory challenges.
The Amsterdam show will also see cosmetics giants go head-to-head in the hotly-anticipated Formulation Challenge, which will hit in-cosmetics Global for the first time this April. Sponsored by Croda and taking place on the final day of the event, six leading manufacturers will be tasked with creating an innovative formulation from a box of mystery raw materials in just 90 minutes. The resulting products will be judged by a panel of market specialists who will present the winning team with the highly-coveted trophy. Colgate-Palmolive scooped victory at in-cosmetics North America 2017 – who will steal the title this April?
The secret to winning formulations
Since its launch at in-cosmetics North America in 2016, the in-cosmetics Formulation Lab has become renowned across the world as a unique opportunity to learn from top suppliers about how to maximise the potential of their ingredients.
Taking place in a purpose-built lab, the interactive Formulation Lab sessions bring together the industry’s most highly skilled experts to deliver a series of hands-on demonstrations. The presentations will guide delegates through overcoming common development challenges and let them in on the secrets to creating winning formulations.
The three-day programme, sponsored by Brenntag, will feature practical presentations from The Institute of Personal Care Science, as well as the world’s most innovative suppliers, with 18 confirmed so far. Specialists from companies including BASF, Kobo, Cosphatec, Ashland, DSM, Symrise and Evonik are among those that will share their technical know-how, theory and practical formulation tips to help manufacturers bring exciting innovations to market.
Speaking about the Formulation Lab at the 2017 event, Natalia Klenina, Technologist, R&D, SPLAT Cosmetics, said: “It was fantastic. I think it’s great that only people with laboratory experience are approved so everyone can understand and move quickly through each stage. It’s a unique opportunity to get so close to all the various ingredients and textures.”
Innovation highlights
The in-cosmetics Innovation Zone will return to the 2018 event, providing a launchpad for more than 100 state-of-the-art concepts. The ever-popular area allows time-poor R&D scouts to find the latest ingredients all in one place, mitigating the need to scour the show floor. Mintel will also host a series of live demonstrations, presenting market-leading finished products alongside key insights into the trends that inspired them.
Punita Kalra, CEO Research & Innovation at Emami Ltd, said about the 2017 show: “I saw some really interesting technologies and some fantastic new ingredients – the Innovation Zone was a particular highlight, with all the wonderful products, structures and textures.”
The Make-Up Bar will demonstrate the latest innovations in pigments and technology, with visitors able to touch and experiment with the ingredients on display. Exhibitors will demonstrate their expertise and help cosmetics manufacturers identify eye, skin, nail and lip make-up formulations to deliver captivating and trend-setting colour cosmetics products.
Product developers, formulation experts and marketing professionals are also invited to browse the Sensory Bar. This is where they will experience unusual textures and sensations first-hand, including transforming and hybrid textures; heating and cooling, jellies, butters and powders in the ‘try-out’ area. Textural effects remain a key focus for manufacturers and that will be reflected at the event.
With widespread media coverage on the severe threat to our planet due to plastic waste, depleting natural resources and air pollution, manufacturers in the personal care industry are under pressure to adopt more environmentally-friendly practices.
To support them in this endeavour, the in-cosmetics Sustainability Corner will return to the Global event to showcase a selection of environmental and social initiatives. The area will also highlight how the beauty industry is moving beyond compliance and paving the way towards a more sustainable business model.
Experts in the field will take to the stage to deliver insightful presentations relating to this topical issue, and a dedicated area will showcase ethically-sourced ingredients and eco-friendly alternatives to harmful products such as microbeads.
Anne-Sophie Brac de la Perriere, R&D Engineer at L’Oréal visited the Sustainability Corner at last year’s event. She said: “The Sustainability Corner was brilliant. Sustainability is a key consideration for all beauty companies at the moment and proved a real highlight among my colleagues.”
Insights from industry leaders
Education is at the heart of in-cosmetics Global and the world-renowned Marketing and Technical Seminars Theatres will deliver hot-off-the-press consumer trends, analysis and research data, as well as information on the latest relevant regulatory changes.
Topics will be diverse but of-the-minute, with representatives from the top market analysts, including Euromonitor, PeclersParis, GlobalData and Mintel, sharing the latest data and insights into the hottest industry trends from DIY beauty to athleisure.
Eleni Alexandropoulou, Pharmacist at Peristeri, said: “The Marketing Trends programme covers all the current issues that are facing the industry at the moment and it’s invaluable to hear advice from leading experts on what our next steps should be.”
In the Technical Seminars Theatre, sponsored by Givaudan, suppliers of the world’s most technologically advanced ingredients, including Evonik, AkzoNobel and Lipotrue, will share the science behind each innovation and how to make the most out of these concepts to create products consumers will love.
Meanwhile, the in-cosmetics Global Workshop programme will enable participants to stay ahead of industry issues. Speakers will present crucial scientific and regulatory updates such as what’s new in the field of protecting the skin against the radiation of the electromagnetic spectrum and new avenues of research into the skin microbiome.
International inspiration
More than 700 suppliers will be present at the RAI, armed with their latest innovations and representing more than 100 countries. Dedicated regional pavilions, including Brazil and South Korea, will sit on the show floor, marking the international relevance and global appeal of this event – the largest in the in-cosmetics calendar.
The world’s leading suppliers of ingredients, fragrances, lab equipment, testing and regulatory solutions, including Kobo Products, Chemyunion, Gattefossé and Ashland, will sit side by side with smaller start-ups and brand new exhibitors such as Fufeng Group – a specialist in the research, production and management of various amino acids and their derivatives.
After Party and Awards
Industry professionals are also invited to the in-cosmetics Global After Party on 17 April, which is new for 2018. Attendees will enjoy an evening of music, food, drink and entertainment, as well as celebrating the achievements of the in-cosmetics Global Award winners.
The awards recognise suppliers that have developed the most novel functional and active ingredients, while a Make Up Award will be presented for the most innovative developments in colour cosmetics. Expert judges will review all entries and present the winning suppliers with their prizes at the show.
Speaking ahead of the 2018 edition of the event, Roziani Zulkifli, Exhibition Manager of in-cosmetics Global, commented: “Amsterdam is a central hub of business in Europe, easily accessed by international suppliers and manufacturers – from the USA to the Middle East – which is why we’ve decided to return after ten years. We’re thrilled to be introducing our exciting new elements, which have all been imagined to further inform and inspire our visiting cosmetics manufacturers.
“In particular, we’re looking forward to introducing our new tours that will help R&D professionals make the most of the show and enable them to see ingredients and exhibitors at the forefront of innovation, even when pressed for time.
“Not only that, in-cosmetics Global 2018 will provide invaluable educational insights to thousands of cosmetic professionals from every corner of the globe and we look forward to welcoming them all in April.”
in-cosmetics Global will take place at RAI Amsterdam from 17-19 April 2018. For more information and to register for the show please visit http://www.in-cosmetics.com/.
