Optimum Amla Legend Announces Partnership with Tracee Ellis Ross
ABC’s “Black-ish” Star and Beauty Guru will create content and collaborate on trends and product launches
Award winning actress Tracee Ellis Ross has partnered with Optimum Amla Legend, a leader in salon-quality hair products for multicultural women. Currently on ABC’s show Black-ish, Tracee Ellis Ross is known for her style sensibility, engaging humor and vibrant Instagram account. She will be lending her talents to create style content including interviews, hair tutorials and more on Instagram, Facebook and Twitter as well as participate in key brand activations and live events.
“I’ve worked closely with the Optimum Amla Legend brand in the past and my hair truly loves the products. Amla Legend keeps my hair hydrated and healthy-looking. No matter what hair style I choose, Amla Legend leaves my hair with so much movement and bounce. Hydration is the key to gorgeous hair,” says Actress Tracee Ellis Ross. “I’m so excited to be part of their family and to help bring Legendary Amla style to the consumer.”
“Tracee brings the many dimensions of our consumer to life. As a multicultural brand, Optimum Amla Legend’s consumers come from varied backgrounds with varied hair textures, and we are excited to give her the resources and products she craves,” says Nicole Fourgoux, General Manager, Multicultural Beauty Division, L’Oréal USA. “We are delighted to be working together with Tracee to create meaningful and dynamic content in a way that only she can.”
Optimum Amla Legend is a high-performance range of hair care products infused with Amla Oil from the legendary Indian superfruit, which is high in antioxidants, and renowned for its natural rejuvenating properties of intense nourishment and conditioning. Each product in the line is formulated with the perfect balance of ingredients for high salon-quality performance and results without weighing hair down. A brand catered to all textured hair types, Amla Legend is known to rejuvenate hair with supreme strength and legendary impeccable shine.
“Amla Legend is all about the Amla; this superfruit has been used for centuries by Indian women for hair as well as overall well-being. We are happy to have Tracee share this secret of healthy, stronger, more nourished hair and its multitude of uses,” says Michelle Ryan, Senior Vice President of Marketing, Multicultural Beauty Division, L’Oréal USA.
Follow @AmlaLegend on Facebook, Instagram and Twitter to stay up to date with all Tracee Ellis Ross exclusive Amla Legend content: #AmlaLOVESTracee, #AmlaOil, #LegendaryStyle, #AmlaLegend.
The L’Oréal USA Multicultural Beauty Division is a dynamic portfolio of brands dedicated to serving the growing multicultural market, including Dark and Lovely, Carol’s Daughter as well as Optimum Amla Legend.
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Cosmoprof Worldwide Bologna 2016 is Getting Ready!
COSMOPACK MARCH 17-20, 2016 | COSMOPROF MARCH 18-21, 2016
After the great success of last edition and the strong participation of the entire beauty business community, Cosmoprof Worldwide Bologna represents the ultimate leading platform for the beauty business.
The event gathers the entire supply chain (from the making of the beauty product to the finished product) under one roof and it is internationally recognized as the not-to-be-missed appointment in the cosmetic business.
- 248,000 trade professionals (+20% compared to 2014) out of which 79,000 international (+30% compared to 2014)
- 2,493 exhibitors (70% from outside Italy)
- 27 international country pavilions
- Over 500 top buyers involved in 2,185 pre-scheduled B2B meetings
Experience the energy and the buzz of the 2015 edition! See the Post Show Video and find out what some of the main testimonials think about Cosmoprof Worldwide Bologna at the Cosmoprof Worldwide Bologna YouTube channel (Cosmoprofworldwide). Also, learn more about the show at www.cosmoprof.com.
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NCNW View Park Chapter Community Breakfast
The National Council of Negro Women is a non-profit membership organization with a local Los Angeles chapter that is consistently supported by Clear Essence Cosmetics. On June 6, 2015 the group hosted a community breakfast at Imperial Courts, which is a public housing district in Los Angeles. The event was in support of a new initiative called the “Save Ourselves Sisters Program” which looks to combat issues facing at risk youth within the Black community. Save Ourselves Sisters touches the lives of girls, ages 8-18, in the areas of: Health and Wellness, Life Skills, Etiquette, Personal Development, Financial Literacy, Social Media Etiquette, HIV and AIDS, Cyber Bullying, Sex Trafficking Prevention, Positive Imagery, Domestic Violence Prevention, Hair and Skin Care, Foster Youth Advocacy, Job Preparedness and Parenting Classes for both girls and participants’ parents. The event served as a call to action and gave tips to the local community as to how they could serve as role models and mentors for the younger generation. The panel also showed recognition of current leaders and local community supporters that have helped jump-start the program.
Clear Essence Cosmetics attended the event as a vendor/sponsor and passed out over 100 sample packs to men and women at the venue. The skin care company also provided pastries and orange juice towards the breakfast. Clear Essence staff members educated women on their products and gave general skin care knowledge to benefit one’s complexion and over all confidence. As the overall theme of the event conveyed, Black women must connect with, influence and support one another to improve their personal opportunities within their communities and as productive members of society. Clear Essence Cosmetics understands this goal and wants to put women at their best in terms of confidence and appearance. For this reason, Clear Essence continues to support Black women’s events similar to the NCNW’s Community Breakfast and the Save Ourselves Sisters Program. Clear Essence skin care products help to reveal a natural skin tone free of dark spots, blemishes or discolorations. The staff members will continue to support the community of young Black women in any way possible to ensure their success as confident women. www.clearessence.com
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The Professional Beauty Association Announces New and Returning Members of the Board of Directors and Advisory Councils
The Professional Beauty Association (PBA) is proud to announce new leadership for the 2015/2016 term. Reuben Carranza, Group President, R+Co & V76, Luxury Brand Partners will serve as incoming Chairman of the Board and Beth Hickey, with Spa Specialties Representatives will serve as Vice-Chair. Hickey is the first member of the Beauty Professional/NCA Council to be appointed as PBA Vice-Chair. Outgoing Chairman of the Board Scott Buchanan, (Scott J Salon & Spa), will continue to serve on the Board.
The PBA Board of Directors is comprised of 12 industry professionals who represent various sectors of the beauty industry. The following are the industry professionals who will serve on the Board of Directors for the 2015/2016 term: Kevin Barrett (Fromm International), Scott Buchanan (Scott J Salon & Spa), Reuben Carranza (Luxury Brand Partners), Mark Goodman (The Hair-Designers), Beth Hickey (Spa Specialties Representatives), Harlan Kirschner (Kirschner Group), Edwin Neill III (Neil Corp), Graciela Santiler-Nowik (Hair Base Salon & Spa), Renee Shakour (Interiors by RG Shakour), Oliver Steinnagel (Oliver’s Hair Salon), Karl Sweis (Sweis Professional Salon & Spa Products), and Rowena Yeager (Studio Wish Salon). Cynthia Heisser (Ultimate Beauty Companies) will be leaving the Board.
“I am proud to announce the Professional Beauty Association’s Board of Directors for the 2015-2016 term, as well as our incoming Advisory Council Members. As the nation’s largest and most comprehensive beauty industry trade association, these leaders will provide valuable input as we increase awareness for PBA’s advocacy efforts and build our membership,” said PBA Executive Director, Steve Sleeper. “I also want to sincerely thank our outgoing Board and Advisory Council members. These volunteer leaders have been instrumental in helping move PBA’s mission forward.”
In addition to the Board of Directors, PBA’s governance model includes four Advisory Council Members. These councils are as follows: Beauty Professional/NCA, Distributor, Manufacturer and Salon/Spa. Members of these councils serve as an ongoing resource to provide recommendations and advice to the PBA Board of Directors.
Advisory Council Membership for 2015/2016 is as follows:
Beauty Professional/NCA Council: Marcia Bird (Raritan Valley Community College), Janae Davis* (Salon Janae), Mark Goodman (The Hair Designers), Beth Hickey (Spa Specialties Representatives), Steven Porter (Steven Porter Hair), and Peggy Sue Schmoldt** (Academy of Cosmetology).
Distributor Council: Jennifer Almonte (Professional Salon Services) Sydney Berry* (Salon Services and Supplies), Edwin Neil III (Neil Corp), Brandon Ranney (Creative Salon Concepts), Renee Shakour (Interiors by RG Shakour), Karl Sweis** (Sweis Professional Salon & Spa Products).
Manufacturer Council: Kevin Barrett (Fromm International), Reuben Carranza (Luxury Brand Partners), Scott Hagstrom** (Helen of Troy), Sara Jones (Joico Laboratories)*, Harlan Kirschner (Kirschner Group), and Colin Walsh (DevaCurl).
Salon/Spa Council: Scott Buchanan (Scott J Salon & Spa), Bonnie Conte (Avalon Salon and Day Spa), Oliver Steinnagel* (Oliver’s Hair Salon), Rowena Yeager (Studio Wish Salon), and Holly Vaught** (KCharles & Company Salons).
PBA would also like to sincerely thank the following out-going Advisory Council Members: Cynthia Heisser (Ultimate Beauty Companies), Michael Riley (Scruples Professional Salon Products, Inc.), Graciela Santiler-Nowik (Hair Base Salon & Spa), and Tiffany Conway (CoCo Cheveaux Salon).
*Indicates a newly elected Advisory Council Member
**Indicates a re-elected Advisory Council Member
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“It’s Time for a Haircut”
Andis Co. promotes clipper sales with unique clock promotion
Andis Company is working in a new way to help promote Andis lithium-ion cordless clipper sales to your customers—they are offering an exciting new clock promotion through the end of September!
With the purchase of the new Supra ZR detachable blade lithium-ion clipper or the Supra 120 Ion lithium-ion clipper you will get a FREE wall clock to pass through to your customers; a $39.95 value! What barber can turn down a new clock for display in their shop?
Clock Features
- Exclusive Master® and T-Outliner® design
- Durable brushed aluminum trim
- Hour, minute and second hands
- Analog movement
- Single AA battery operation (not included)
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Beauty Tools Battle Breast Cancer
Introducing The 2015 Breast Cancer Awareness Wet Brush®
To commemorate their commitment to the fight against breast cancer, Wet Brush proudly introduces the limited edition version of their best-selling detangler, The 2015 Breast Cancer Awareness Wet Brush. This brush not only combats tangles, but also helps support the battle against breast cancer. Take comfort in knowing that every purchase goes towards supporting lifesaving research, providing valuable services to breast cancer sufferers, and creating awareness around this surmountable obstacle.
Dedicated to supporting charities, Wet Brush’s unwavering commitment to various Breast Cancer Awareness programs shows the company’s continued pledge to help bring hope into the lives of so many people.
Twenty percent of JDB’s total profits will go towards breast cancer research.
The Wet Brush has become the #1 selling brush in the USA! Over the past few years it has developed a cult-like following, fueled by satisfied stylists and clients via word-of-mouth. Perfect for use on wet or dry hair, The Wet Brush quickly and painlessly detangles even the thickest, most stubborn strands thanks to its revolutionary Intelli-flex bristles. In the forefront of technological development, The Wet Brush is designed the Intelli-flex bristles to be ultra-thin and flexible, yet still have rapid recovery memory. Because the bristles don’t pull or put up a fight, even the finest, thinnest hair can be tangle-free without damage. What’s more, the gentle ball tip bristles provide a massaging action that stimulates circulation at the follicle, a proven benefit for hair health. www.thewetbrush.com
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Oster Professional ® and Club Tattoo®
Article courtesy of Mafe De Alba, Oster Professional® Product Marketing Manager
Gone are the days when tattoos were rare and a sign of rebellion and controversy. From subculture to pop culture, tattoos have become a beautiful form of self-expression and a meaningful way to document experiences lived, memories, lessons learned or a struggle that has been overcome. A tattoo is a way to self-express and connect with things that we love; a reminder of who we are and our deepest passions.
A Shared Craft
Hair dressers, barbers, stylists and tattoo makers are highly creative beings that express their passions through their artistic work. If you think a tattoo is an artistic creation, take a look at what a hair professional can make with a pair of clippers and scissors. Their hands are the tools used for their creations and this is the way they bring their art to the people. They are all artists sharing a craft.
Oster professional® products and the world famous Club Tattoo®, a luxury tattoo studio concept with multiple locations in the US (Las Vegas, Arizona, San Francisco and opening soon at the Harley Davidson located in Scottsdale), have joined forces to create a lifestyle concept of professional beauty tools that convey art and self-expression.
This new special collection of clippers and blades will be launched in fall 2015 and will embrace the fast growing trend art of tattooing with the beauty industry. The suite will showcase work of amazing Club Tattoo artists and the lifestyles they represent for the professional trade. The Oster® Club Tattoo® suite of products will include the famous Oster® Classic 76 heavy duty clipper, the Oster® Fast Feed® and the Oster® T-Finisher®. A 4-pack of Club Tattoo branded blades will be offered to complement the collection.
A creative work is never finished. There’s always a new limit to push; something new to explore. Whatever your canvas, IT’S YOURS™.
About Club Tattoo®
World Famous Club Tattoo was founded in 1995 when Chester Bennington (Singer for Linkin Park & Stone Temple Pilots) partnered with industry leaders Sean and Thora Dowdell to create the hottest tattoo studios in the world! It is a luxury tattoo studio concept that has multiple locations serving the Las Vegas Strip inside Planet Hollywood’s Miracle Mile Shops and the LINQ Hotel & Casino, San Francisco’s Pier 39, and multiple Arizona locations.
Photos courtesy of Evelyn Ticona, Spark Creative Group.
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OTC Beauty Magazine New Website Launched
OTC Beauty Magazine proudly launched their new website design in mid-August. The new site features a blog-like layout where visitors can read each article individually from the current month’s publication, as well as back issues.
Have no fear; the flip-through magazine feature that was prominent on the old site is still on the new layout. Just below the recent top story section visitors will find an image of the current publication cover. Upon selection, the user is redirected to the flip-through site. From here they can also access full length past issues. The “Issue Archives” link can also be utilized for this task.
“The new expanded website holds great potential for OTC Beauty Magazine,” declared Haley McNeal, editor. “Not only does it allow manufacturers the ability to gain added exposure through advertising on the site, but it will also draw more site visitors by expanding on Search Engine Optimization (SEO). For example, when internet users search for ‘Vitamin E’ one of our articles may be a hit. We are thrilled to see where this new website will take us.”
The site is adaptable to mobile devices, offering access anywhere. Take a look today at www.otcbeautymagazine.com!
