Naturals, facial masks and colour cosmetics trending at in-cosmetics Asia 2017
Region’s leading personal care ingredients event reveals plans for its latest edition
Three major cosmetics trends which are driving substantial growth within the beauty and personal care market across APAC will be examined at this year’s in-cosmetics Asia exhibition. Natural extracts, facial masks and colour cosmetics will be highlighted as part of the ‘Spotlight on’ feature, enabling visitors to easily identify and learn about the latest developments in these highly popular sectors.
Aptly the world’s natural & organic personal care and cosmetic market is projected to reach $19.8bn by 2022, representing an annual growth rate of 10.2% from 2016 to 2022 and Asia-Pacific is estimated to register the highest annual growth of 11.1% during this time. Meanwhile, the well-entrenched popularity of facial masks in APAC is spreading across the western world. The low unit price and instant hydrating properties have rendered them an essential part of the beauty routine for many years and the recent explosive K-beauty phenomenon has given facial masks a renewed push.
The third trend to be explored in detail at in-cosmetics Asia 2017 will be colour cosmetics. Euromonitor International anticipates that APAC will replace the US as the leading colour cosmetics region by 2020, whilst in India alone the colour cosmetics market is projected to grow by more than 20% by 2020 – driven by an increasing number of women entering the workplace and demanding products such as lipsticks, lip gloss, nail polish, eye liners and mascara.
Sarah Gibson, Exhibition Director at in-cosmetics Asia, commented: “We have chosen to specifically focus on these areas as the demand for these product types in Asia Pacific is positively booming. Google recently revealed ‘masking’ is the most searched-for skincare term globally and naturals and colour cosmetics continue to remain strong, dynamic growth markets. These three areas provide exciting product development opportunities to manufacturers and we will provide invaluable ingredients and informative insights to inspire future product design.”
Natural Extracts: In order to help the region’s manufacturers source innovative new ingredients, the Spotlight on Natural Extracts area at in-cosmetics Asia will feature a number of suppliers including CLR, DOC Japan and many more that have sourced unique plant and marine extracts from 100% natural sources with distinctive applications in personal care products. Not only that, during a presentation in the Marketing Trends Theatre leading experts on natural products will highlight the latest consumer demands from Asia Pacific.
Facial masks: In the Spotlight on Facial Masks area, a dedicated product showcase area will feature active and functional ingredients for use in masks, as well as materials particularly suited to face and eye mask creation. In addition, a Marketing Trends presentation will be given by Senior Beauty and Personal Care Innovation and Insights Analyst at Mintel, who will examine the future growth opportunities for this category.
Colour cosmetics: Make-up has long been a staple of the cosmetic industry and, over the last few years, innovations in pigments and unique uses of colour have seen it become an increasingly important area of the market. In the event’s Spotlight on Colour Cosmetics area, R&D professionals will find an array of new technologies to try that will help them capitalise on the latest trends in lip colour and face make-up.
Why attend in-cosmetics Asia 2017?
The APAC region is forecast to grow to around US$192bn by 2021 at an annual growth rate of 5.52%, according to Euromonitor International. With more than 4bn potential consumers spanning 48 countries, the markets in this region are abundant with opportunity.
Propelled by the unprecedented growth in the region over the past five years, in-cosmetics Asia 2017 is expected to be the largest edition in its history – uniting the entire APAC cosmetic industry. The 2017 event will provide personal care product manufacturers with a platform to source new ingredients and technologies, expand their networks, establish new partners and learn about predicted future trends. This year’s event will build on the success of last year’s event, which attracted cosmetic manufacturers from 77 countries across Asia Pacific.
Speaking about the 2016 event, Alice Lefebvre, R&D Development Chemist at L’Oréal Japan, said: “I came across a hugely diverse range of suppliers at in-cosmetics Asia that were completely new, and a wide array of ingredients not yet on my radar. I believe I have actually found solutions for my current R&D project – what a fantastic show!”
in-cosmetics Asia will take place from 31 October – 2 November 2017 at the BITEC in Bangkok, Thailand. Further information is available at www.in-cosmeticsasia.com.
Asia’s New Trend Setting Exhibition for Whole Beauty & Health Industry
For those who are in the beauty industry and seeking business-expanding opportunities toward overseas market in Japan and Asia, Reed Exhibitions Japan Ltd. is introducing Asia’s new trend setting exhibition, 8th Beauty & Health Week [Tokyo]. The event is slated for January 24 -26, 2018. The show organizer is Japan’s largest and most reliable exhibition organizer and will gather 1,000* exhibitors from 40* countries and 30,000* visitors, all under one roof.
The 8th Beauty and Health Week [Tokyo] hosts businesses from the cosmetics ingredients, packaging, private label cosmetics, finished cosmetics products, beauty and health foods, beauty goods industries. The show consists of four specialized exhibitions: Cosme Tokyo, CosmeTech, the 1st Health and Beauty Goods Expo and the Inner Beauty Tokyo.
Approximately 90,000 visitors in total] will get to see concurrent shows that will put synergetic influence to 8th Beauty & Health Week [Tokyo]. One of the concurrent shows is “GIFTEX 2018 Spring” which consists of 5 specialized exhibitions focused on variety-gift, baby & kids goods, fashion accessories, table and kitchenware and interior products. Buyers visiting GIFTEX will also visit 8th Beauty & Health Week [Tokyo] and seek trendy, unique beauty products. The other concurrent show is “SALES PROMOTION World 2018 Spring”, Japan’s largest exhibition for promotion & marketing products/solutions.
essie Introduces New Summer Nail Colors For 2017
essie, a leader in luxury polish and America’s salon expert since 1981, introduces six new pastel nail polishes as part of their latest summer collection. Inspired by the sweet sugar confections of Paris’ most opulent cafes, these glistening polishes are ideal for creating whimsical and fun summer nail art looks.
The perfect companion to your fashion adventure, these six super sweet pastel nail polishes are chic, bright and romantic. They’ll leave you feeling delighted to escape to the city of lights for a sweet summer adventure. Indulge in Paris’ decadence and romance with these pastel nail polishes and create the perfect summer nail art look.
Have your cake and eat it too with essie’s summer 2017 collection of pastel nail polishes. From soft crèmes to playful metallics, essie’s summer polishes are destined to be devoured. Create a summer nail art look featuring a pastel Parisian blue, like essie in blue-la-la, and combine with a lavender pink foil, s’il vous play, for a metallic twist.
- éclair my love – red candy passion
- blue-la-la – pastel parisian blue
- baguette me not – unforgettable lilac macaron
- fondant of you – sparkling apricot marmalade
- s’il vous play – lavender pink foil
- sweet soufflé – iridescent sugar white
essie’s new summer 2017 collection with an array of pastel nail polishes retails at $9.00 per bottle and is currently available at http://essie.com, fine salons and beauty destinations nationwide. To find even more decadent summer nail art inspiration, visit http://www.essie.com/essie-looks/nail-art.aspx
about essie nail polish
the USA’s nail salon expert since 1981, essie aims to inspire a love for the manicure experience with a wit and style that touches the hearts of women everywhere. essie is the go-to nail brand for beauty professionals, industry insiders, celebrities and fashion icons around the world. as the color authority, essie is center stage on runways around the world, offering highly-anticipated color collections that drive trends season after season. the salon-quality formula and catchy, whimsical names has led to the creation of more than 1,000 shades. essie is a leader in nail luxury, committed to high-quality standards with an award-winning line of polishes and nail care products for every woman and salon professional. Since its introduction by Essie Weingarten, essie has delighted the color-obsessed with a love shared all over the world.
Univar & Hallstar Grow European Distribution Partnership
Broader portfolio extends solutions for beauty and personal care industry
PARIS– Univar BV, a subsidiary of Univar Inc. (NYSE: UNVR) (“Univar”), a global chemical and ingredients distributor and provider of value-added services, announced the extension of its exclusive agreement in Italy with Hallstar to include five additional countries: Spain, Portugal, Greece, France, and Benelux.
“Hallstar’s competency in esters is unmatched. Their core capabilities, including their leading platform of functional naturals, are essential to the formulation of next generation beauty and personal care products,” said Matthew Ottaway, vice president of Focused Industries for Univar EMEA. “The Hallstar product range further enriches our European product catalog and allows us to bring a more holistic portfolio to our customers. As a result, we improve our ability to work with customers to create custom high-performance formulations, allowing them to quickly bring superior products to market.”
With this expanded agreement, Univar now proudly offers the following products across southern Europe and up to Benelux:
- Natural Exotic Oils (Biochemica®)
- Natural butters (Biochemica®)
- Photostabilizers (Hallbrite® Solastay® Polycrylene®)
- Mineral UV Filter Systems (Hallbrite®)
- Antioxidants (Eurol® Biochemica®)
- Emulsifiers/ Surfactants (Olivem® and Florasolvs®)
- Emollients (Olivem® Sensolene® Florasolvs®)
- Solubilizers (Hallbrite® Spectrasolv®)
- Stabilizing agents (Oliwax®)
- Active ingredients (Eurol®)
“We are very pleased to expand our partnership with Univar’s Beauty & Personal Care team in Europe,” said Robert Hu, Hallstar’s vice president, EMEA. “Our end-users in France, Spain, Portugal, Greece, and Benelux will benefit from the outstanding support from Univar’s market-focused technical sales team and laboratories. It is reassuring to know that distribution of Hallstar’s specialty performance-based, functional and natural product portfolio of photo protection, and butters and oils is in Univar’s very experienced and supremely capable hands.”
Hallstar is a leading global provider of specialty chemistry solutions. The company takes a collaborative approach to every engagement, delivering technical support, chemistry expertise and industry knowledge that helps its customers make the most of their products, from concepts to the first production batches. www.hallstar.com
Founded in 1924, Univar (NYSE: UNVR) is a global chemical and ingredients distributor and provider of value-added services, working with leading suppliers worldwide. Supported by a comprehensive team of sales and technical professionals with deep specialty and market expertise, Univar operates hundreds of distribution facilities throughout North America, Western Europe, Asia-Pacific and Latin America. Univar delivers tailored customer solutions through a broad product and services portfolio sustained by one of the most extensive industry distribution networks in the world. For more information, visit www.univar.com. www.univaremea.com.
The Fusion of Physical and Digital Worlds Reinvents Beauty Brick-and-mortar Retailing, Kline Shows
PARSIPPANY, NJ – With hundreds of new doors opening in various formats, the expanding cosmetics specialty and vertically integrated stores, such as Ulta, Sephora, Bluemercury, NYX, Kiko Milano, and e.l.f., which have grown at a compound annual growth rate of nearly 19% over the past five years, now account for an estimated 20% of total beauty market sales, finds Kline’s just-published Beauty Retailing USA: Channel Analysis and Opportunities report.
“While traditional department stores experience declining traffic and store closures, brick-and-mortar is not a dying breed, but a rising phenomenon of specialty retailers and vertically integrated stores that set trends, provide open-sell environments, offer solution-based approaches in digital formats, and enhance the overall consumer experience,” comments Naira Aslanian, the study’s project manager.
Bluemercury has made headlines in recent weeks, opening its digitally-enhanced flagship location in New York City, with plans to open 40 more stores by the end of the year. In 2017, Sephora opens its largest store in North America in New York, and a few days ago its smallest 2,000 square foot freestanding concept store, Sephora Studio, opens in Boston. This concept is one step towards creating more curated and digital experiences for consumers in the real world. Alongside digital tools, increasingly demanding younger generations require one-on-one services, including 15-minute facials and 45-minute makeovers that drive consumers seeking a spa-like experience into stores.
Vertically-oriented boutique beauty stores, such as NYX, e.l.f., and Kiko Milano, are conquering local malls as these fast-growing newcomers offer unique concepts targeted to younger consumers at lower price points. These brands are increasingly offering digital enhancements, such as NYX’s iPads that help create different looks with beauty influencers/vloggers walking consumers through the replication while in store. Enhancing a customer’s experience with a brand is one of the key reasons for the incredible growth of these free-standing beauty stores, finds Kline’s Boutique Beauty Retailers: Channel Analysis and Opportunities.
Department stores, however, are not giving up. They’re mimicking tactics applied by successful multi-brands specialty stores to draw more traction. In early 2017, Bloomingdale’s launches the first Knockout Beauty boutique composed of prestige brands with a natural/organic slant. Nordstrom’s beauty area continues to evolve, bringing in brands with limited distribution. Nordstrom also adds beauty concierges in remodeled locations to help guide consumers across brands, showcasing the top products in each beauty category. Neiman Marcus launches its Memory Mirrors to help consumers remember the steps and products used during the in-store makeover.
A different type of revival is evident in the person-to-person segment of the direct sales channel. Previously characterized by powerhouses like Avon and Mary Kay, this segment has seen the rise of new stars that offer targeted, results-driven products, as well as the utilization of social media platforms and millennial sales associates. Players such as Rodan + Fields, Younique, Beautycounter, Ever Skincare, and Monat are the new generation of social selling brands that will have a high impact on the segment. The proof of this growing trend is Coty’s acquisition of a 60% stake in Younique in early 2017, desiring to tap into this new genre of social media-oriented person-to-person sales.
Kline is a worldwide consulting and research firm dedicated to providing the kind of insight and knowledge that helps companies find a clear path to success. The firm has served the management consulting and market research needs of organizations in the agrochemicals, chemicals, materials, energy, life sciences, and consumer products industries for nearly 60 years. For more information, visit www.KlineGroup.com.
STUDY: Confusion Over Ingredients in Personal Care Products Impacts Female Buying Behavior
Label Insight study reveals women are confused about personal care product ingredients and nearly half are willing to pay more for products that contain ingredients that they understand
CHICAGO– American women are increasingly evaluating the contents of their personal care products and still walking away confused as to what the ingredients are and whether or not they fit into their personal requirements. In response, shoppers are more willing to comparison shop for personal care products with recognizable ingredients and pay more for those products.
The study was released today by Label Insight, the market leader for product transparency. It surveyed more than 1,000 consumers on the importance of ingredients in personal care products, feelings of confusion with personal care product ingredients and labeling and the behavioral impact of this confusion on purchasing behavior.
Consumer demand for personal care ingredient information is on the rise.
Label Insight’s 2017 Ingredient Confusion study found that consumers consider ingredients when evaluating personal care products. 68 percent of those surveyed believe it is important or extremely important to consider the ingredients when deciding which products to buy.
Personal care ingredients confuse consumers.
Yet, consumers often do not recognize ingredients on labels. 81 percent of those surveyed do not recognize ingredients on the label of personal care products at least somewhat often. Only 2 percent of women said they always understand what all of the ingredients are.
When buying personal care products, 79 percent of women said they are at least sometimes confused about ingredients listed on the package label. Of those, 45 percent are often, very often or almost always confused.
When considering a personal care product to buy, if the ingredients on the label are confusing:
- 33 percent of women would not buy the product and look to another product instead
- 55 percent of women would look at another product to see if they understand the ingredients better
- 44 percent of women would research the ingredients on their mobile phone while shopping the aisle
Ingredient confusion impacts brand trust and purchase behavior.
The study revealed that when consumers don’t understand product ingredients, it impacts their feelings toward the brand, and purchase behavior. 45 percent of those surveyed say they trust the brand less when they see personal care ingredients they don’t recognize or find confusing.
When it comes to making a purchase, 61 percent of women are more likely to buy personal care products that contain ingredients they understand or recognize. 53 percent would be willing to switch to a different personal care product if they understood the ingredients in that product better. 49 percent will pay more for a personal care product that contains ingredients they understand or recognize.
Ingredient definitions alleviate ingredient confusion and concern
When presented with a confusing, but harmless, ingredient, Tetrahexyldecyl Ascorbate, 88 percent were not familiar with it and 49 percent said they would not be comfortable buying a product that contained it. Once defined as liquid form of vitamin C used in cosmetics and personal care products that enables the vitamin C to penetrate the skin more effectively, there was a 43 percent increase in those who say they would be “very comfortable” purchasing the product.
“While consumer demand for product transparency in food and beverage has experienced a groundswell, our study shows that interest in transparency for personal care products is also on the rise,” said Kira Karapetian, Vice President of Marketing for Label Insight. “Women in particular are concerned about what is in their personal care products – from lotion to shampoo to sunscreen – and will make buying decisions based on ingredient data. It will be important for manufacturers to respond and to provide solutions such as SmartLabel in order to address these demands.”
SmartLabel™ gives consumers a way to access more detailed product information about a wide range of food, beverage, household, pet care and personal care products. It’s fast and easy to use, with a consistent digital format that shares accurate product data directly from the manufacturer. Through online landing pages that are accessible by smartphones, tablets, desktops and by phone, consumers can find product information organized in a consistent manner, including ingredient definitions and the reason each ingredient is in the product. Label Insight is the leading SmartLabel solution provider, powering more SmartLabel pages than any other provider.
About Label Insight: Label Insight is the market leader for transparency, enabling access to complete and accurate product information for more than 400,000 products, representing 80 percent of the top purchased CPG products in the U.S. The company’s product transparency engine powers data driven solutions for brands, retailers, researchers, analytics providers, government agencies and consumer applications by capturing and enhancing data contained on the packaging and labeling of food, pet, and personal care products. Label Insight customers use this data to provide greater transparency to consumers; easily participate in industry and government initiatives, such as SmartLabel; create more connected omni-channel experiences; and maximize category growth potential. www.labelinsight.com