Shining the Spotlight on Bronner Bros.

Legendary Company Celebrates 70th Anniversary


James Bronner

OTC Beauty Magazine (OTC): Congratulations on the 70th Anniversary of Bronner Bros.! Please describe the history of the company and how it came to be the powerhouse it is today.

James Bronner (JB): My father (Nathaniel Bronner, Jr.) and his brother (Arthur Bronner) were the original Bronner Bros. and started the company in 1947. They saw a need in the beauty industry to bring stylists, barbers, estheticians, nail techs and students together to educate and inspire them. Through 70 years of bringing together the beauty industry, Bronner Bros. has become a household name.


(OTC): Is there a central thought or belief that Bronner Bros. is founded upon?

JB: My father had a priority system that was unusual for business in his day and even today.  He prioritized God first, family second, then business third. This has caused the company to have a strong second and third generation that were prepared for business and to continue the company’s legacy for years to come.




(OTC): What role does family values and religion play in the company?


JB: Bronner Bros. highly values relationships; relationships with family, relationship with God, relationships with our employees and relationships with those in the beauty industry. Holding true to this value has caused the family to remain strong and united and allowed our customers and partners to trust our brand and love the people behind it.



(OTC): What is your personal favorite part of the tradeshows?

JB: My favorite part of the tradeshows is the night events. I think it is the most unique part of the show as other shows don’t typically produce them. We have begun involving television in the shows and this allows us to have them celebrity-hosted and filled, adding excitement to the traditional beauty show elements. Our Hair Battles, Barber Battles and School Battles allow us to present to the industry the pinnacle of creativity in front of a crowd of 8,000 people.


(OTC): Are there any big plans in store for the company as you go through this monumental year, and into the future? What are your goals?

JB: We are building a new corporate headquarters this year on property adjacent to our manufacturing facilities. We will place a company museum on the first floor of it for people to see the 70 year history. We are also launching a new product line and are doing a refresh on several old lines. We have a goal to make every area of the company the best it has ever been this year.


(OTC): Is there anything else you would like to share with our readers?

JB: Bronner Bros. is celebrating 70 years in business this year, but we are laying plans now that will allow us to celebrate 100 years in the future. Our values of faith, family and finance will help ensure we have a solid foundation to continue our growth. It all started with two brothers then went to six sons and the third generation has 30 in it, so we plan to be around and strong for a very long time.

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OTC Beauty Magazine

June 2024


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