Men’s skincare is often overlooked and seen as an after thought, but we know that men’s skin needs attention too. Check out this simple, but effective, regimen that targets the issues associated with Black men’s skin that can be easily recommended to customers in your store. Black men appreciate products that have more than one function to lessen the amount of time and money needed to spend on skin care. A simplified routine includes a cleanser, shave gel, after shave and moisturizer for dry skin types.
Cleanse
Cleansing is the first step in any regimen, as it removes build up and lessens breakouts. Using a cleanser to wash both the face and head is a good way to accomplish two steps in one. When looking for Black skin care products, make sure to use something that refreshes the skin and fights razor bumps. Clear Essence Medicated Cleansing Bar is a powerful soap bar with sulfur as its main active ingredient. The exfoliants within this product help to remove dirt, oil and dead skin, lessening the build up of skin causing razor bumps and irritation when shaving. Using warm water, lather the Cleansing Bar in between the hands; use circular motions to apply the soap and rinse with cool water. Conveniently, this can be done in the shower to save time!
Grooming
Shaving is big part of many men’s skin care regimen already, but we want to make sure Black men achieve the best shave possible. The grooming portion of the regimen should consist of two simple steps: shaving and aftershave.
First, make sure that shaving is the last step before leaving the shower, as the warm water makes the hair soft and easier to cut through. Use a shaving gel that allows a clean shave on the first pass. By avoiding repeated strokes, one can also avoid the discomfort of nicks and irritated skin.
Aftershave is the icing on the cake in Black men’s skin care. Once you get a clean and smooth shave, it’s important to treat the skin to prevent irritation and ingrown hairs. The razor blade can actually remove parts of skin from the top layer, and cause splotchy skin.
For those with dry skin, replenish skin after shaving by applying a moisturizer. Clear Essence Swiss Complex Collagen Crème is a hydrating body and face cream that plumps up thirsty skin cells with its fresh aroma. This concentrated formula is specially crafted for sensitive skin types and leaves the skin soft to the touch.
Bonus
Need a moisturizer, complexion lotion and sunscreen product in one? Clear Essence Skin Beautifying Milk with SPF 15 is the perfect solution for those wanting to lighten dark patches—such as elbows, knees and discolorations—while hydrating and protecting the skin!
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Renae Tate is Graphic Design Lead and Sales and Marketing Representative for Clear Essence Cosmetics USA, Inc. While keeping up with beauty trends has become a deep interest for her, she also enjoys snowboarding, fashion, the beach and traveling in her free time.
