More than 30,000 multicultural beauty and barber professionals flooded Atlanta, August 20-22.
Furthering its reputation for introducing global trends and the next generation of stylists, the 69th annual Bronner Bros. International Beauty Show (BB) returned to the Georgia World Congress Center in Atlanta on August 20-22, 2016. Themed “Where Beauty Reigns,” the three-day event granted over 300 manufacturers, distributors and retailers an opportunity to showcase their latest products and services in front of about 35,000 multicultural cosmetology professionals. Due to the overwhelming success of its 2015 airing on BET’s Centric TV, show attendees were also able to witness the industry’s best and brightest compete during a live taping of the legendary “Hair Battle.”
“Every Bronner Bros. show is driven by a spirit of excellence and a commitment to continually improve the overall experience. This show promises to deliver our most exciting mix of innovative classes, trendsetting exhibitors and world-class entertainment to date,” said James Bronner, director of trade show operations. “If you’re a manufacturer, a licensed professional or a student who has never attended, we invite you to come and enjoy the world’s largest multicultural beauty show!”
In addition to the Hair Battle, other show highlights included:
- Education – For students and licensed professionals, the summer show offered more than 100 classes on topics such as advanced cut, color and weaves techniques, among others. Nationally recognized stylists and educators also showcased creative nail and makeup trends. Salon and barber shop owners and operators could learn new sales and marketing strategies to grow their brand.
- Exhibitors – From hair and makeup to barbering and men’s grooming, the summer show gave attendees access to more than 300 well-known multicultural brands across every major sector. Avlon, Design Essentials, Nairobi Professional, Sebastian, and Wahl were amongst the companies representing the next generation of multicultural beauty.
- Entertainment – In response to attendee demand, the summer evening events featured a combined comedy and celebrity fashion show. Bovanti Cosmetics and Upscale Magazine partnered with Bronner Bros. to present “Fashion Edge & Celebrity Style,” the nation’s largest professional fashion tour on Saturday, August 20, at 8:00 p.m. The runway included celebrities in the film and music industry, as well as designs by Lisa Nicole and Bramer Leon. Grammy Award-winning artist and “Real Housewives of Atlanta” cast member Kandi Burruss also presented fashion-forward apparel from her retail boutiques, T.A.G.S. and T.A.G.S.II.
Since its founding in 1947, Bronner Bros. has consistently served the multicultural beauty market, which includes hair stylists, barbers, estheticians, makeup artists, nail techs and students. According to the research firm Mintel, the estimated value of the multicultural beauty market is now approximately $500 billion and growing. Bronner Bros.’ summer show met the increased demand to reach professional cosmetologists who create new styles, drive trends and influence the adoption of products among multicultural consumers.
“From the very beginning, my father Dr. Nathaniel H. Bronner Sr. instilled a vision that positioned the show as the highest platform for celebrating diverse representations of beauty,” Bronner added. “This longstanding reputation is a testament to our history of supporting and empowering multicultural stylists and barbers – many of whom are now household names. We look forward to continuing this tradition at the August show.”
Article Courtesy of Bronner Bros., Inc.