As The Makeup Show prepares to return to Chicago, November 16th-17th, 2024, education is taking the lead; uniting the beauty community through inspiration, inclusion, and individuality.
As The Makeup Show prepares to return to Chicago, November 16th-17th, 2024, education is taking the lead; uniting the beauty community through inspiration, inclusion, and individuality.
The beauty industry is constantly changing. With growing awareness of the different forms beauty takes and the importance of highlighting diverse artistry and expression, makeup artists are embracing their unique approaches to the craft and their paths through this industry.
For nearly 20 years, The Makeup Show has been curating influential and innovative voices in beauty, giving artists an opportunity to learn from masters in skin, glamour, special effects, theater, editorial, bridal, and more. Along with access to pro beauty brands and leading products, the show provides classes in business and marketing, hands-on workshops, seminar and demo stages, and a mainstage where pro and celebrity artists share their stories, experience, and artistry.
This year, The Makeup Show is hosting six aspirational artists on its Main Stage, four of which have created their own brands with industry shifting products: Ashunta Sheriff-Kendricks with Ashunta Sheriff Beauty—a Black-owned line built on clean, vegan, and cruelty-free principles, Viktorija Bowers with KIT Ritual—an organizational brand focused on artistry, Danessa Myricks with Danessa Myricks Beauty—a brand that has revolutionized the industry with award winning products and a message that beauty is for everyone, and Uzo with UZO Beauty—a company where beauty meets utility in formulas designed with skin in mind. Also joining the Chicago Main Stage is Daniel Martin and Roshar, both artists who have had inestimable influence through their long-lasting creative careers.
With backgrounds ranging from fine arts to surgical study, these individuals bring incredible force to the industry and will be discussing what it means to create influence with authenticity, how to develop your own signature style, ways to master complexion coverage for perfect skin, how to maintain natural beauty, and how to capture the imagination through makeup.
Alongside these sessions, The Makeup Show Chicago will run seminars and demos across three additional stages. Presented by brands sponsoring and partnering with the show, attendees will have the opportunity to hear from experts on topics such as color correction, branding, kit building, gender-affirming makeup, body makeup, creative color and more. For beauty students especially, these resources can help affirm the art of makeup as a promising and fulfilling career. Through years of building relationships with Chicago’s many beauty schools, The Makeup show has remained dedicated to supporting teachers and students through discounted rates, individual school visits, accessible curricula, and sponsors like MUSE BEAUTY PRO which works with schools to help build pro kits for their students.
As the industry continues to evolve, The Makeup Show continues to trailblaze professional education—providing unique experiences for artists who are truly passionate about their work. This November, The Makeup Show invites the entire beauty community in and around the city of Chicago to join in this incredible weekend; to learn, to grow, and to be inspired.
ABOUT THE MAKEUP SHOW
The Makeup Show is one of the largest professional makeup events in the United States, offering artists the ultimate Beauty Experience. The show brings together more than 120 of the most exclusive beauty brands in the industry, an average of more than 5,000 artists in each city, and individuals from all over the world to learn techniques from master artists, mingle with peers, and shop their favorite brands. The show focuses on career building and networking within the makeup community by presenting an unparalleled lineup of education and appearances from top beauty professionals, with 6-8 stages of education from legendary artists and industry experts. It provides a unique experience for the makeup professional to network directly with the best in the business. Owned and produced by Shelly Taggar and Alan Boss, The Makeup Show travels to NYC, Chicago, Atlanta, Los Angeles, Houston, San Francisco, and Washington D.C., amongst other US states and international countries.
