Exactly what is this new term? Well, thought leaders are the informed opinion leaders and the go-to people in their field of expertise. They are trusted sources who move and inspire people with innovative ideas, turn ideas into reality, and know and show how to replicate their success. As a beauty supply owner it is critical to connect with successful beauty supply experts, distributors, and your most valued customers to stay ahead of the curve and anticipate their needs along with the changes you must make to remain profitable. Identify thought leaders in your organization and prepare for change in your marketing strategy.
Check out these Marketing Strategies for 2015:
- Marketing is now company-wide
In the past, sales and marketing have operated as two separate entities, only crossing paths when necessary. One company, one message; marketing isn’t one person or one department’s job—it’s everybody’s. Let the left hand know what the right hand is planning then implement as one unit.
- Content is still king; make it relevant!
The next level of ‘smart content’ is mapping your brand’s creative material directly to your buying funnel and targeting the different segments to see which one converts at the highest rate of return. In other words, promote your hot selling items on your web/mobile platforms.
- Customer experience over a sales pitch
Great marketing no longer feels like marketing. You must focus on offering value, making a connection and providing over the top customer service. Your mission is to create a genuine relationship with your customers
- More human conversation, less corporate jargon
Keep it real! Digital marketing must place focus on speaking to customers in terms of what they are: HUMANS. Skip the corporate sales pitch. As brands open up to customers and become more human, they’ll develop more real connections and the beginnings of a loyal customer base.
- Become mobile ready or get left behind
It’s a changing world, and beauty supply businesses absolutely need to focus on ways they can give their marketing efforts a mobile component.