“Thought Leadership”

Exactly what is this new term? Well, thought leaders are the informed opinion leaders and the go-to people in their field of expertise. They are trusted sources who move and inspire people with innovative ideas, turn ideas into reality, and know and show how to replicate their success. As a beauty supply owner it is critical to connect with successful beauty supply experts, distributors, and your most valued customers to stay ahead of the curve and anticipate their needs along with the changes you must make to remain profitable. Identify thought leaders in your organization and prepare for change in your marketing strategy.


Check out these Marketing Strategies for 2015:


  1. Marketing is now company-wide

In the past, sales and marketing have operated as two separate entities, only crossing paths when necessary. One company, one message; marketing isn’t one person or one department’s job—it’s everybody’s. Let the left hand know what the right hand is planning then implement as one unit.

  1. Content is still king; make it relevant!

The next level of ‘smart content’ is mapping your brand’s creative material directly to your buying funnel and targeting the different segments to see which one converts at the highest rate of return. In other words, promote your hot selling items on your web/mobile platforms.

  1. Customer experience over a sales pitch

Great marketing no longer feels like marketing. You must focus on offering value, making a connection and providing over the top customer service. Your mission is to create a genuine relationship with your customers

  1. More human conversation, less corporate jargon

Keep it real! Digital marketing must place focus on speaking to customers in terms of what they are: HUMANS. Skip the corporate sales pitch. As brands open up to customers and become more human, they’ll develop more real connections and the beginnings of a loyal customer base.


  1. Become mobile ready or get left behind

It’s a changing world, and beauty supply businesses absolutely need to focus on ways they can give their marketing efforts a mobile component.


Dwayne Thompson, aka “The Barber Ambassador,” is the CEO of The Fade Club LLC, a marketing and promotions company designed to grow the barbering industry through education and brand management. He wears many hats as the founder of The Barber Academy Tour, creator of “The Barbettes,” a term designed to promote female barbers, and the former host of Against the Grain Radio show, the first barber related radio show on Blog Talk Radio. He is a dynamic writer, educator, product broker, consultant and social media expert. He has held several Executive positions with a former barbershop publication and a national health outreach program. Mr. Thompson is also the Founder and Publisher of Tonsorial Times Magazine, “The Official Barbershop Trade Publication” focused on highlighting products, franchises, schools and educators directly connected to the barbering industry. For more information, visit www.tonsorialtimes.com.

OTC Beauty Magazine offers useful business tips and effective selling tools to boost revenue and customer traffic for OTC retailers. The magazine also provides invaluable product knowledge, industry news and insights for retail store owners, manufacturers, distributors and professionals in the barber and beauty supply industry. Contact us: editor@otcbeautymagazine.com

Read the latest issue of
OTC Beauty Magazine

March 2024


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