‘Tis the Season

It’s the magical time of year where festive events and gatherings of friends and family abound. No matter what holiday your customers are celebrating or what kind of look an occasion calls for, be sure your store has the products they need to get ready for a fabulous day or night out.


AI65190Be Bold

Add a little drama to any outfit with Ardell’s Spiky Eyelashes. Breathtaking lashes are the perfect finishing touch – no matter if the user is attending a dinner, formal event, or even a costume party. They are conveniently reusable so customers can look flawless time and time again. www.ardelllashes.com



WOW-worthyDRE1020 Hair

Little makes a woman feel fancier than when her hair is flawlessly styled in an updo. The holiday season is a great time for customers to try out new styles and their creative touch. Dream World Inc.’s Bob Pins offer the stability they need to keep tresses in place all day. www.dreamworldproducts.com





LOC29175True Red

You know that idea of trying a new hair color your customer has been talking about for a while? Why not encourage her to try it for the holidays? L’Oreal Technique’s new Chroma True Reds permanent hair color could be just what she’s looking for. Tube of color must be mixed with developer before use. www.lorealtechnique.com




IRE4105BFFoundation First

Don’t forget the basics! Before any clothes are laid out or any makeup applied, hair must be thoroughly cleansed and conditioned. Sulfate-free Hair One Hair Cleanser and Conditioner with Argan Oil for Curly Hair cleanses, conditions, detangles, adds shine and eliminates frizz from locks. Do you know of a better first step to a wonderful night on the town? www.fiskgroup.com




OK18293Moisturizing Coconut

Hydrate, soften and nourish dry, brittle hair with OKAY’s Deep Moisturizing Coconut Oil Leave-In Deep Conditioner. It replenishes nutrients that provide shine and luster, leaving hair manageable and beautiful. Shown here in a 12-pack display. www.okaypurenaturals.com






The Super Supra ZR™

Andis Co. is proud to release one of its most versatile clippers to date with the new Supra ZR Cordless Detachable Blade Clipper. This heavy-duty rotary motor clipper provides the power of a corded tool, but in a convenient cord-free design. It is powered by a lithium-ion battery and delivers up to two hours of run time on a two-hour charge. It boasts five adjustable speeds. www.andis.com


BB316For Hair and Skin

Bronner Bros. Tropical Roots Jamaican Black Castor Oil is formulated to strengthen and revitalize damaged hair while providing beneficial conditioning. It penetrates the root to seal in moisture and thicken the hair shaft. It is also beneficial for skin as it promotes elasticity and softens. www.mytropicalroots.com




BR2100MPKBeautiful in Beads

With hair bead color combinations perfectly suited to fit any holiday occasion, Chloe Hair Accessories has your youngest customers covered. The rose hues shown here are adorable for Valentine’s Day, and they are packaged with an applicator tool for easy styling. Multiple shapes are also available. Get creative this season! www.chloeponytail.com







Care for Hair

The strengthening properties of keratin protein and the antioxidant benefits of green tea combine in this one-step formula to help reduce breakage and split ends. Regular use of ApHogee Keratin & Green Tea Restructurizer adds body, controls frizz, repairs hair, and helps preserve color and chemical services. Active ingredients bond into the hair shaft with natural body heat or heat from styling tools. www.aphogee.com



FN8250Shine with Fantasia

Increase hair strength and elasticity while sealing hair cuticles to enhance shine with Fantasia’s Aloe Oil Anti-Breakage Conditioner. It effectively repairs damaged areas along the hair shaft, resulting in smooth alignment of damaged fibers. Product is made with natural aloe vera, and is sulfate and paraben free. www.fantasiahaircare.com





NP30240Hair Masque

Looking for a deep treatment for dry, damaged, brittle hair that utilizes authentic Jamaican Black Castor Oil? Look no further than Doo Gro’s Jamaican Black Castor Oil Deep Treatment Hair Masque. It boasts no silicone, petrolatum or mineral oil. Your customers will love the JBCO difference! www.doogro.com






Hot Shave

After two years of development, Wahl is pleased to announce the release of its Hot Lather Machine as a part of their Wahl 19’ line. It was created to help take the professional shave game to the next level. It completely heats lather in 50 minutes, comes with an extra pump, and is easy to maintain. Perfect for barbers and stylists everywhere! www.wahlpro.com



CTU07652Control Those Edges

Your customers can keep edges in place from the moment they arrive at an event to last call with Cantu’s Extra Hold Edge Stay Gel. It’s perfect for sleek, silky styles and ponytails, as it offers a long-lasting, flake-free hold. It conditions as it smoothes and shines without harsh ingredients. Products are shown here in a useful display. www.cantubeauty.com

OTC Beauty Magazine offers useful business tips and effective selling tools to boost revenue and customer traffic for OTC retailers. The magazine also provides invaluable product knowledge, industry news and insights for retail store owners, manufacturers, distributors and professionals in the barber and beauty supply industry. Contact us: editor@otcbeautymagazine.com

Read the latest issue of
OTC Beauty Magazine

May 2024


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