The modern man is more conscious than ever about his appearance, health, and lifestyle. From skincare routines to fashion statements, today’s men are redefining what it means to take care of themselves. As a beauty supply store owner, staying on top of emerging trends will allow you to meet the growing demand for men’s grooming products and services.
Let’s take a closer look at the top trends for modern men and how you can offer products that align with these movements.
1. Skincare for Men: Multi-Step Routines
Skincare is no longer just a female-dominated industry. Modern men are embracing multi-step skincare routines, from cleansers to serums, masks, and moisturizers. The focus is on improving skin health, fighting signs of aging, and maintaining a fresh, healthy complexion.
What to stock:
- Cleansers, Toners, and Exfoliants: Offer products that are gentle yet effective for men’s skin, focusing on deep cleaning without over-drying.
- Anti-Aging Serums: Men are investing in anti-aging solutions, including serums and eye creams that target wrinkles and fine lines.
- Face Masks: Stock masks that tackle specific skin issues like acne, dryness, or oily skin.
Tip: Create skincare bundles with a mix of products designed for different skin concerns. This can make it easier for customers to start their skincare journey.
2. The Return of the Classic Shave
While beard grooming is popular, many men are opting for clean shaves as part of their modern look. The classic razor shave has made a comeback, and many men are looking for quality shaving products that give them a barber-like experience at home.
What to stock:
- Straight Razors and Safety Razors: Offer a range of high-quality razors that provide a close, comfortable shave.
- Shaving Creams & Pre-Shave Oils: Ensure you stock creams that nourish and soften the skin before shaving.
- Shaving Brushes: A luxury addition for those who want the perfect shave every time.
Tip: Create a “Barber Experience” section in your store with everything customers need for a clean shave, including premium razors and shaving creams.
3. Grooming for the Fitness Enthusiast
As more men prioritize fitness, the demand for grooming products that align with an active lifestyle is growing. Whether it’s body care products that refresh after a workout or grooming tools that can handle sweat and daily activity, men want products that keep them feeling fresh and clean.
What to stock:
- Body Washes & Shower Gels: Stock refreshing body washes with invigorating scents like mint, citrus, or eucalyptus.
- Deodorants & Antiperspirants: Provide effective and long-lasting deodorants, particularly those with natural ingredients.
- Post-Workout Grooming: Consider stocking face wipes, cooling aftershave balms, and skincare products that help reduce irritation from shaving or sweating.
Tip: Create a “Men’s Active” section to cater to fitness-focused customers.
4. Trendy Hairstyles for Modern Men
Hairstyles for men continue to evolve, with a resurgence of classic styles mixed with modern twists. From short fades to long, textured looks, modern men are experimenting with different cuts and styles that express their individuality.
What to stock:
- Hair Styling Products: Pomades, waxes, and creams are essential for achieving trendy styles. Offer products that provide strong hold and texture.
- Hair Clippers & Trimmers: Stock high-quality clippers for customers looking to maintain their styles at home.
- Hair Care for Color-Treated Hair: Men are coloring their hair more often, so offer shampoos and conditioners that protect and nourish color-treated hair.
Tip: Set up a “Men’s Hairstyles” corner with products that focus on different looks, such as fades, textured cuts, or longer styles.
5. The Rise of Sustainable Products
Sustainability is a growing trend. More men are becoming environmentally conscious and are seeking out products that are both effective and eco-friendly. From packaging to ingredients, modern men want to invest in products that support sustainability without compromising quality.
What to stock:
- Biodegradable Shaving Products: Offer razors and shaving creams that feature eco-friendly packaging or ingredients.
- Natural Ingredients: Stock shampoos, conditioners, and skincare products made with organic or sustainably sourced ingredients.
- Refillable or Reusable Containers: Encourage the use of refillable containers for hair care and skincare products, which helps reduce waste.
Tip: Highlight sustainable brands in your store and educate customers about the benefits of using eco-friendly products.
6. On the Go
Busy modern men need products that are easy to use and travel-friendly. Whether they’re heading to the office, the gym, or on a weekend getaway, convenient, portable products are essential for maintaining their routine on the go.
What to stock:
- Travel-Size Shaving Kits: Offer compact, all-in-one shaving kits with razors, creams, and aftershaves designed for travel.
- Multi-Purpose Products: Look for products that serve more than one function, such as all-in-one face washes or moisturizers with built-in SPF.
- Portable Beard Kits: Stock small kits that include beard oils, trimmers, and combs for men who prefer maintaining their facial hair during trips.
Tip: Position travel-sized products near the checkout or at the front of the store for easy access.
Keep Up With the Trends
The modern man is evolving, and so are his needs. By staying ahead of the trends, offering high-quality grooming products, and creating an experience in your store that caters specifically to men, you can capture this growing market and establish your business as a trusted resource for male customers. Stock your shelves with the essentials—whether it’s classic shaving products, skincare solutions, or sustainable options—and offer advice on how these trends can fit seamlessly into your customers’ daily routines.
