Vitamin “C”

Restorative Anti-Aging Treatment

Firming Anti-oxidant • Skin Brightener • Collagen Booster •Wrinkle Minimizer


Vitamin “C” is a superior anti-oxidant that helps to heal and repair damaged skin. It protects against environmental pollutants which can wreak havoc on your skin, causing it to age prematurely; loss of radiance, brown spots, freckles, wrinkles, hyperpigmentation and a rough patchy texture. This is related to visible changes in the behavior and appearance of the skin due to over exposure to the sun, known as “photo-aging.”

Firming Vitamin “C” benefits skin in two important ways. First, it’s essential for the synthesis of collagen, a key structural protein of the skin. Second, Vitamin “C” is a super-powerful antioxidant that can help to reduce skin damage caused by free radicals. Free radicals break down collagen, the “glue” that holds skin together, makes it firm, and preserves it’s wrinkle-free quality for as long as possible. Collagen also gives the skin resilience, lessening the likelihood of wrinkles. When Vitamin “C” is added to your daily skincare regimen it will help to reduce wrinkles, firm skin, create new collagen, produce healthier skin cells and improve skin texture, elasticity and resilience.

Studies show that Vitamin “C” derivatives are either not absorbed or not converted to L-Ascorbic Acid in high enough concentrations to have an effect. Vitamin “C” (L-Ascorbic Acid) is one of the few topical agents whose effectiveness against wrinkles and fine lines is backed by a fair amount of reliable scientific evidence. Using this stabilized Vitamin “C” (L-Ascorbic Acid) will help to minimize fine lines, scars, and wrinkles. It is also a natural skin brightener and lightener and will reduce uneven pigment by inhibiting melanin production. And it appears to be a better choice for consumers wishing to avoid any exfoliating effects. Most Vitamin “C” formulas are highly acidic and therefore produce exfoliation (lightly peeling of dead skin cells). Too much exfoliation can cause dry, irritated skin which triggers inflammation, resulting in the skin becoming darker, especially with consumers who already have a dark skin tone.

Having a lot of collagen in our skin is not enough. Collagen breakdown is an ongoing, natural process. It is excessively damaged by a number of external factors like UV rays, smoking, impaired glucose metabolism, chlorinated water, inflammation, irritation and others. Its structure becomes distorted, leading to poor skin texture, wrinkles and other imperfections.

At a younger age, the synthesis of collagen predominates, whereas after about age 40, loss of collagen picks up speed. Therefore, to keep your skin’s collagen in balance you need to add Vitamin “C” to your daily skincare regimen which will help to boost collagen synthesis and reduce its degradation.

Considering that collagen type I and III are predominant in the skin, using the topical Vitamin “C” (L-ascorbic Acid) has been shown to stimulate the synthesis of these types of collagen which is particularly promising.


Vitamin “C” Skincare Tips

  • Vitamin “C” Serum is a popular texture among many consumers who have oily/combination skin, especially if you live in a hot, humid climate. It absorbs and dries quickly and will not promote a peeling effect.
  • Vitamin “C” Gel works well as a primer before makeup. Its silky texture will help to soften and smooth out lines and wrinkles, promoting an overall healthier, brighter complexion. Gels are perfect for normal/combination skin.
  • Vitamin “C” Cream is perfect for consumers who have a dry, sensitive complexion and need nourishment and moisture to restore dehydrated skin back to its healthy and supple state.


All in all, Vitamin “C” skincare is geared to preventing skin damage and fighting wrinkles. Its protective and firming benefits reduce signs of aging, giving you the younger and fresher look you desire every day.

It’s never too early or too late to begin adding Vitamin “C” to your daily skincare regimen! It’s all about consistency, following a regimen and allowing it time to work.




Meet Dominique Tinkler
Dominique Tinkler is an accomplished skincare guru who molded her career working alongside prominent cosmetic dermatologists and corporations. In November 2009, Dominique joined Mitchell Group as Product Development and Education Director. Her responsibilities range from the development of new products and marketing material to the supervision of promotional activity, copywriting and managing brand identity. Deeply motivated by her passion to educate individuals on skincare, which is also a Mitchell Group mission, Dominique believes that beauty is more than just skin deep.

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