2015 Classic Brown Beauty

Future trends toward minimalist makeup and muted hair tones seem smooth and chic. Hair shades are not less dramatic—the Ombre patterns have become Sombre—dual tones but with less contrast. Radical reds, purples, greens and glues will be popular. Yet they will be more pastel shades of reds, purples, greens and blues. Makeup shades will be just as blaring, but the basic canvas will soft and natural. A popular palette for trendy runways is an all-beige, brown range of shades for lips, eyes and brows. What’s so amazing is that these toned down yet extreme shades will be worn by OTC clients of all hues and ages. Have these subtle shade palettes emanated as a retreat from bold shades? Or is the sun-kissed concept the result of Brazil’s fashion leadership in hair and skin care?

Brazil is the No. 3 market in the world for beauty and personal care products. It follows the global leaders of the United States and Japan. This country splashes beauty each year with its spectacular Carnival—a rival to the Paris runways for shade and fashion inspiration. Many of the New Year’s trends will feature tawny shade ranges. As well, the variety of natural nut and seed ingredients will be heralding from the Latin and South American shores. The blow-out keratin craze and murumuru butter will samba their way into the beauty world. Treatment products and regimens for hair and skin may be sharp this year in contrast to the subtle shades and shapes of beauty.

Elayne McClaine has identified and developed emerging domestic and global trends in hair care, skin care and other consumer categories for such firms as Chesebrough-Pond’s, Revlon and Pharmacia (div. of Pfizer). Her expertise in therapeutic treatments for hair, skin and scalp led to the creation of the Women’s Institute for Fine and Thinning Hair, sponsored by Rogaine. McClaine has been acknowledged by the American Academy of Dermatologists for marketing and promotional excellence. ESME Market Specialists, LLC consults with firms that require expertise in strategy development, multicultural marketing and account planning. For more information, visit www.esmemarketspecialists.com.


OTC Beauty Magazine offers useful business tips and effective selling tools to boost revenue and customer traffic for OTC retailers. The magazine also provides invaluable product knowledge, industry news and insights for retail store owners, manufacturers, distributors and professionals in the barber and beauty supply industry. Contact us: editor@otcbeautymagazine.com

Read the latest issue of
OTC Beauty Magazine

May 2024


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