Tuesday, August 22, 2017

The Revival of Nature’s Green Bounty

Color forecasts for the upcoming year are reminiscent of a revival. Fashion and beauty icons selected the top 10 colors for 2017. It is...

Brushing Up on Beauty Tools

There is a brush for every purpose. Sophisticated OTC consumers are using brushes to cleanse, invigorate, detangle, conceal and style. As consumers mimic the...

Ushering in the New Beauty Regimen!

As we welcome in our new global world order, OTCs will be ushering in new products, techniques and beauty trends. The new governmental regime...

Rejoice, Recover and Purchase

This year, 2016, ends with good tidings of good riddance! This was the year of so many extremes. Consumers seem glad to phase out...

Headbands and Geles Crown the Accessory Market

Fabric, ornaments and jewelry for hair and everywhere seem to be trending toward rustic, native influences. Popular designs are being inspired by woods, feathers,...

Merry Reality Season!

This holiday season marks the end of a long very un-merry year. Recent events and the election have forced us to see ourselves for...

Empowerment to the People

Charity and cause-related marketing directed to the OTC consumer must address relevant empowerment strategies. Consumers are facing a new reality of what it will...

Coloring Beyond the Basics

Hair, makeup and nail color trends have presented a kaleidoscope of dramatic color. Bold and extreme choices have become acceptable and popular. Consumers are...

The Global Road to Anti-Aging Hair

Global advancement in hair care is combining heritage and technology claims. Anti-aging claims in the hair care category are exemplified by multi-functional benefits that...
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