2023 Color Trends

Whether your customer is adding highlights to brighten their look or trying an all-over color for the first time, it’s essential to ensure they can get everything they need in your store to make their hair color dreams come true. Your customers are coloring their hair for various reasons, which could include grey coverage, well-being and self-care, or just to switch things up.

According to Statista.com, the global market for hair coloring reached over 29 billion in 2019 and is expected to increase beyond 40 billion by 2023.

Rich hues are the trend when it comes to hair colors for 2023. Cinnamon and copper colors, along with platinum blondes, are popular. Pastel gemstone-colored roots and Pearlescents like opal and violet are trending, too. The pearlescent pigments give off a great reflective shine.

Here are some suggestions you can make when your customers want to achieve a new color look:

Hair Color- They can dye their hair in the following ways:

  • Temporary Hair Color
  • Semi-Permanent Hair Dye
  • Demi-Permanent Hair Dye
  • Permanent Hair Color
  • Root Concealer
  • Hair Bleach
  • Henna
  • Hair Gloss

Hair dye Alternatives- These are great suggestions for a customer who doesn’t want permanent color but still wants a different look.

  • Braids- They can buy colored braiding hair or a colored faux ponytail or braid.
  • Clip on Color: Try having various shades in your shop.
  • Weaves or Wigs-This is also an excellent way for your customers to achieve a different look.

OTC Beauty Magazine offers useful business tips and effective selling tools to boost revenue and customer traffic for OTC retailers. The magazine also provides invaluable product knowledge, industry news and insights for retail store owners, manufacturers, distributors and professionals in the barber and beauty supply industry. Contact us: editor@otcbeautymagazine.com

Read the latest issue of
OTC Beauty Magazine

April 2024


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