October 2015

Are your Customers’ Skin Care Regimens Ready for Winter?

Clear Essence Offers Tips to Help them Prepare

by Ayanna Ziegler

How to beat dryness:

  • Use lotions such as the Skin Beautifying Milk Maxi-Tone; it can relieve dryness and flaking. Alternatively, add Clear Essence Skin Beautifying Body Oil to bath water to help seal in moisture. Also popular is the Clear Essence Specialist Skin Care Body Oil and both oils, which can be applied directly to the skin. You can also recommend products in our Anti-Aging Line with alpha hydroxy acids, which gently exfoliate to remove dead skin cells, allowing more water and moisture into healthy skin.
  • Avoid antibacterial and deodorant soaps, which can be harsh and drying. Instead, use a gentle cleanser, such as Clear Essence Olive Oil soap or Carrot Oil soap.
  • Advise those suffering from dryness not to take extremely hot baths or showers. Do not soak in the tub for more than 10 minutes. Doing so breaks down your skin’s natural protective oils, which keep it soft and smooth.
  • Use a humidifier during the winter. Central heating and space heaters can dry out the air in your home.
  • Choose natural, breathable fabrics such as cotton and silk for bedding and the innermost layer of clothing.
  • Drink plenty of water and other liquids to keep skin hydrated from the inside out. Omega-3s (essential fatty acids found in foods such as salmon, walnuts, flaxseed, soybeans and broccoli) can also help keep skin supple.


When should one worry?

Recommend seeing a dermatologist if dryness and itching keep one awake at night, if Clear Essence Skincare lotions aren’t working, if one has open sores or large areas of scaling or peeling skin, or if an infection develops from scratching. There could be a more serious condition underlying such as eczema, psoriasis or another skin disorder.


Did you know?

  • Although everyone’s skin changes with age, a man’s skin tends to stay moist longer. That’s because a woman’s skin becomes much drier after menopause.
  • The best time to apply Clear Essence Skin Beautifying Milk is immediately after a shower or bath, when skin is still damp.
  • Since dry skin is extra-sensitive, it is important to protect it from the sun, especially if it is snowing (snow can reflect as much as 80 percent of the sun’s rays). Apply Skin Beautifying Milk with SPF 15 or My Natural Beauty Skin Tone Moisturizing Body Lotion with SPF 15 every day to the face, neck and ears.


AyannaAyanna is a 3rd year Media and Cultural Studies student at University of Riverside. With extensive experience in writing articles for various beauty publications she continues to build on her knowledge of the industry within her studies and passion for all things makeup and fashion.







Introducing the Global Language of Styling

EIMI by Wella Professionals #SpeakEIMI

Today, we are all self-branders, curating and editing our profiles on and offline. Thanks to technology, the globe has gotten smaller. The diverse cultures, styles, ages and genders inspire and influence us all. From afro to retro, naturalists to extremists, individuality is the first word in styling. No longer are we tied to certain hair lengths, textures or color because self-expression is the ultimate anti-trend. What we wear and how we style our hair conveys a message about who we are: it’s an individual message that transcends the spoken word.

Launched in September 2015, the new EIMI styling brand by Wella Professionals invites you to celebrate and share your style through a global language of individuality. Whether you want untamed texture, dazzling shine, a volume boost or a smooth and sleek finish, with EIMI the possibilities are endless!



EIMI (pronounced ‘eye-me’) is inspired by the Ancient Greek phrase “EGO EIMI,” meaning ‘I am’ and speaks to confident and expressive individuals who want to stand out from the crowd. Each day we are inspired by the diversity around us, which shapes our unique identity. EIMI is the thread that connects us all and allows us to speak the same language, no matter where we are in the world. The multi-faceted, multi-performance nature of the new EIMI styling range is designed to work together for endless styling opportunities, helping you to develop and express whatever hairstyle you envision.


Wella Professionals Styling Ambassador, Andy LeCompte commented, “EIMI has all of the styling essentials I need to unleash each client’s personality and achieve the hairstyle that best expresses who they are. Hair is an extension of who you are and it’s my job to help people make that connection. I definitely consider myself an EIMI person – I AM eclectic, artistic, dynamic and always willing to make a statement with my style.”



The collection is easy to navigate and can be customized for specific hair needs so you can express your individual sense of style, not only through hair color and cut from your stylist, but also when styling at home. The complete portfolio, headlined by four hero products, includes 20 styling essentials uniquely organized in five benefit pillars – volume, smooth, texture, shine and hairspray – all of which are designed to enhance your finished look.


  • EIMI Dry Me: Dry Shampoo – create head-turning volume and a manageable matte texture. Refresh your hair and absorb oil with this tapioca starch formula.
  • EIMI Root Shoot: Precise Root Mousse – provides a high precision weightless lift right from the roots
  • EIMI Perfect Me: Lightweight Beauty Balm Lotion – create natural style with smoothness with this delicate lotion that adds shine, repairs, moisturizes, tames fly-aways and protects from the heat of styling tools
  • EIMI Sugar Lift: Sugar Spray for Voluminous Texture – a rich flexible spray infused with sugar provides lift, shine and touchable grippy texture



EIMI leads the way with a new language of styling, inspired by individuality and crafted to represent the fascinating mix of cultures and creativity. The language of individuality shouts loud and clear…visually verbalizing your identity is the future. Say style, #SpeakEIMI.


As no stranger to the fashion space, notable fashion designer, author and TV personality Whitney Port was newly named Wella’s Celebrity Ambassador to launch the new EIMI styling collection and inspire and encourage her fans to express their individuality. Through appearances, media interviews and social media engagement, Port will continue to reveal more information on the new styling line and her favorite tips and tricks along the way. www.wella.com




Ampro Insider Program

Ampro Industries, Inc., the maker of the award winning Ampro® Pro Styl® and Shine ‘n Jam® hair care products, introduces Ampro Insider – a new program for bloggers and vloggers interested in reviewing new and existing hair and skin care products from Ampro Industries.

Earlier this year, the company released a video via its YouTube page encouraging fans to visit www.AmproInsider.com and apply to become a member of the exclusive program. Those accepted will periodically receive products manufactured by the various brands of Ampro Industries, Inc., including Ampro® Pro Styl®, Clear Ice®, Neutra Foam®, Shine ‘n Jam®, U R Curly®, VIVAS®, Wrap ‘n Styl® and others.

“We are thrilled to begin this journey with devoted and stylish bloggers and vloggers in our industry,” said Tricia Snead, Vice President of Marketing and Brand Management. “Ampro Industries is a company that is dedicated to producing the best products for a value price and what better way to help bring awareness to what we do than to partner with those who have demonstrated their success in spreading the word. It’s a win-win for all involved.”

The Ampro Insider program offers bloggers and vloggers free inspiration and products to use as content for their networks. Ampro’s goal is to help men and women see how they can achieve absolute styling performance and the trendiest looks while using Ampro’s wide variety of products.

“We see the Ampro Insider program growing to include tours of our manufacturing facility, networking opportunities and retreats…We could even include some of the more impressive ladies and gents in our advertising campaign. The sky is the limit with this type of endeavor,” says Camille Wright, Vice President of Public Relations and Social Networking.

The following bloggers and vloggers have already been accepted into the program: Youtube’s Curly_Coily_Kelly, FabEllis.com, Longing4Length.com, Sophistishe.com and AddictedToAllThingsPretty.com. Want to add yours to this list? Apply at www.AmproInsider.com. To qualify, new applicants must have at least 1,000 subscribers/followers/monthly views and be located within the United States. Spanish speaking/bilingual bloggers/vloggers are highly encouraged to apply. (Criteria subject to change as program fills).

Visit www.AmproInsider.com or Facebook.com/AmproGel to apply and learn more.



FrommDLA016 MarcelIron 1in Fromm box



Diane by Fromm Launches Marcel Curling Irons

Your customers can now create smooth, soft curls with Diane by Fromm’s Marcel Curling Irons. With three different ceramic ionic barrel sizes to choose from, the styling possibilities are endless! www.frommbeauty.com


Additional curling iron traits:

  • Extra-long barrel for super-fast curling
  • Lighter weight than the competition
  • Fast and consistent heat
  • Textured handle for greater control
  • Stand out professional packaging
  • Ceramic barrel generates negative ions for smooth, soft curls
  • Extra-long 6 ¼” barrel
  • Click-in temperature dial stays fixed when in use
  • Soft and comfortable rubberized handle
  • Bumper feature for precise handle control
  • Comes in three sizes: ¾”, 1” and 1 ¼”
  • Adjustable heat settings from 250 degrees to 430 degrees
  • 8 foot professional swivel cord



Scot Bateman_National Sales Manager_Kayline

Kayline by Wahl Appoints Scot Bateman National Sales Manager

Kayline by Wahl has appointed Scot Bateman as its new National Sales Manager.

Bateman will handle all aspects of sales for Kayline including promotions, overseeing manufacturer representatives and working closely with key customers. In addition, he will act as liaison between the customer and Kayline’s head designer Joe Ryan to make sure all feedback is received for further development of new products.

Bateman has 30 years of sales experience in the beauty industry, much of that time as Equipment Manager for Peels Friendly Supply. Bateman spent the past two years operating his own small business where he both sold beauty equipment and designed salons.

“I got a call from Joe Ryan, who I had worked with before designing some specific equipment for a very nice salon in St. Louis,” Bateman said. “I knew Joe was a great designer and he told me he was now with Kayline. After we talked it seemed like it would be a great opportunity to work with Joe to bring customers some great new products.”

Kayline is the industry leader in innovative salon equipment for the beauty professional. From rolling carts to manicure tables, Kayline provides endless options to customize equipment to meet your organizational needs.

With such creative and high quality equipment, Bateman is ready to talk about Kayline and its products. “I’m eager to build the Kayline brand, have fun bringing new products to customers and to show customers Kayline is a great choice of value and quality,” he said.

Visit www.kaylinebeauty.com for more details about Kayline, and www.wahlpro.com to learn about Wahl Clipper Corp.


Sunshine, Smog and Stress: RoC® Skincare Reveals the Most Wrinkle-Prone States in America

Second Annual Wrinkle Ranking Reveals the Underlying Factors that Contribute to Aging Skin

In a continued effort to help consumers better understand aging skin, RoC® Skincare, an anti-aging pioneer, has partnered with independent research firm, Sperling’s Best Places, to release the second annual Wrinkle Ranking. The 2015 RoC® Wrinkle Ranking determines the U.S. states where the residents’ skin are most at risk from damage caused by lifestyle, occupational and environment factors. While last year’s study highlighted the 50 most wrinkle-prone cities, the 2015 ranking transcends city limits – determining a given populations’ propensity for wrinkles based off the state in which they reside.

According to New York City-based board-certified dermatologist, Dr. Debra Jaliman, MD, FAAD, “Residents of every state have their share of positive and negative skin health factors so the exact cause of wrinkles can vary. However, there are several factors that can increase the rate at which skin ages, including high levels of stress, dangerous exposure to pollution and UVA/UBA radiation.”

To determine those U.S. states with conditions most hazardous to skin, RoC® and Sperling performed a state-by-state assessment to analyze influences that may increase or decrease ones proclivity for wrinkles. The analysis included factors commonly known to cause skin damage such as UV exposure, as well as other factors such as geographic elevation, daily commute times, stress levels and ozone pollution. Each state was awarded a “Wrinkle Index” which is a measure of each state’s vulnerability to skin damage and premature aging.


Consumers can use the Wrinkle Ranking findings to understand what might be causing their skin to age, and take the necessary steps to mitigate future risk:

  • Step 1: Familiarize yourself with the RoC® Wrinkle Ranking, and learn more about the critical factors that contribute to your state’s rank.
  • Step 2: Adopt practices and products that can help reduce and eliminate fine lines and wrinkles.


While investigating which factors had the most impact on a state’s ranking, the study results showed:

  • The “Big Apple” is Stressed at its Core: New York (Ranked #1) reports very high scores for being “dissatisfied with life” and “lacking emotional support,” and has the second-longest commute times.
  • Battling Beltway Influences: The District of Columbia ranks in the middle of the list (Ranked #23). Washington, D.C. has the lowest rate of skin cancer, but this is offset by high scores for ozone pollution, lengthy commute, long work week and binge drinking.
  • All That Sunshine is Serving Them Well: States such Hawaii (Ranked #47), Mississippi (Ranked #31), and Louisiana (Ranked #29), while considered to the sunniest states, actually have the lowest rates of skin cancer and averted being ranked in the top 25 most prone wrinkle states.
  • High Health Alert South of the Mason-Dixon: Southern states such as West Virginia (Ranked #3), Tennessee (Ranked #8) and Kentucky (Ranked #7) ranked in the top 10 due to their generally poor diet and high percentage of smokers.


Most Wrinkle-Prone States in America:

  1. New York
    2. Pennsylvania
    3. West Virginia
    4. Colorado
    5. Massachusetts
    6. New Hampshire
    7. Kentucky
    8. Tennessee
    9. Maryland
    10. Ohio
    11. Michigan
    12. New Jersey
    13. Indiana
    14. Oklahoma
    15. Missouri
    16. Arizona
    17. Rhode Island
    18. Nevada
    19. Virginia
    20. Wyoming
    21. Alabama
    22. Connecticut
    23. District of Columbia
    24. Delaware
    25. Illinois
    26. New Mexico
  2. Georgia
    28. Utah
    29. Louisiana
    30. Maine
    31. Mississippi
    32. Florida
    33. Kansas
    34. North Carolina
    35. Arkansas
    36. California
    37. Vermont
    38. Texas
    39. Nebraska
    40. South Carolina
    41. South Dakota
    42. Wisconsin
    43. Iowa
    44. Idaho
    45. North Dakota
    46. Minnesota
    47. Hawaii
    48. Montana
    49. Washington
    50. Oregon
    51. Alaska


About the RoC® Skincare Wrinkle Ranking:

To determine the states where residents’ skin are most at risk from damage by their lifestyle and environment, RoC® Skincare and Sperling’s Best Places performed a meta-analysis, which combines the findings of original research with existing related research in the field of the study. Lifestyle, occupational and environmental criteria that directly and indirectly relate to skin damage were used, and factors were weighted by relevancy to skin damage risk. All data was adjusted by the current population to arrive at “per capita” figures, providing an accurate comparison between states of varying sizes. Each state in the study received points for each of the criteria based on their relation to the other state’s scores in that data category, and Category scores were weighted and aggregated to determine an overall “Wrinkle Index” score to rank the U.S. states.


About RoC® Skincare:

RoC® Skincare has been a leading French skincare brand for more than 50 years, devoted to developing anti-aging products that guarantee visible and lasting results for healthier, younger-looking skin. Considered a pioneer in visibly reducing the appearance of wrinkles, the brand was the first to stabilize and patent pure retinol in a cosmetic product and has continued to improve its aesthetics, tolerance and efficacy over the past 25 years. Strong partnerships with dermatologists have contributed to the brand’s expertise in understanding skincare and developing clinically proven products, which are highly effective, yet suitable for most skin types. Visit RoCSkincare.com and Facebook.com/RoCSkincare for more information on RoC® Skincare.


About Sperling’s Best Places:

Bert Sperling has been helping people find their own “Best Place” to live, work and retire for nearly 30 years. His research firm, Sperling’s Best Places, puts facts in the hands of the public so they can make better decisions about best places to live, work, retire, play or relocate. He has authored bestselling books rating and ranking places, and his website www.bestplaces.net helps over a million visitors each month.


Story and artwork compliments of RoC® Skincare.


Sparks Logo

Ignite Your Imagination with Sparks of Color

Sparks Color Launches Five New Shades for Fall

Keep your hair vibrant this fall with Sparks, a complete hair color and care system. The line announced the launch of five electrifying new shades this past September, adding to the current roster of long-lasting, vibrant shades ranging from Rad Raspberry and Pink Kiss to Purple Passion and everything in-between. With Sparks, your color palette is limitless since they can be used individually or intermixed to customize shades. Let your imagination go wild! Get the hair you’ve always dreamed of with Sparks.


Sparks’ new colors are available in:





The new color release follows the line’s launch of an online store where creative color fans can directly purchase their favorite Sparks color and care products. Choose from Sparks’ 15 bright, long-lasting hair colors, a three-step color care system including sulfate-free shampoo, color protecting conditioner and protectant spray plus a lightening system.

Not seeing the color you’re looking for? Check out the Sparks’ custom Color Chart for tips on how to combine and create your own customized colors for an endless palette of options plus a helpful Lightening Guide with step-by-step instructions. Also included on the website are how-to guides to achieve a variety of trending color looks such as dip-dye.

The vibrant new Sparks colors are available at beauty supply stores nationwide, at select Hot Topic locations, and on SparksColor.com. To find the nearest distributor to purchase Sparks color, care and lightening products, visit the “Where to Buy” section of the website.



Sparks is a complete hair color and care system for creative color lovers. The line offers long-lasting, bright permanent hair colors in a variety of shades that are easy-to-use, a three-step color care system, and lightening products to get your locks pre-lightened gently and safely. For more information, visit sparkscolor.com. Sparks is a division of Beauty Perfection LLC.



CPNA_Gold100-2014Honoree_HorzLogoCosmoprof North America Receives Trade Show Executive Gold 100 Award for the Third Consecutive Year

The B2B Beauty Event is Honored as one of the Largest Trade Shows in the Industry

As the leading globally recognized beauty trade show for its innovative programs and sheer volume, from square footage to show participants, Cosmoprof North America (CPNA) has been announced as a recipient of a Trade Show Executive (TSE) Gold 100 Award for the third consecutive year in recognition of its record-breaking 2014 event. Selected by TSE leaders, the award represents the largest shows and most inspirational thinkers in the exhibition industry.

Organized by North American Beauty Events, LLC, Cosmoprof North America has been hailed as a pioneer among beauty industry professionals and trade show peers. Its 2014 event welcomed more than 27,000 attendees alongside 946 exhibitors from 40 countries, all hosted in a 217,195 square foot space at Mandalay Bay Convention Center in Las Vegas.

CPNA leads the trade beauty industry by combining B2B networking and industry education with social marketing initiatives and new technologies. In 2014, the show introduced its first-ever interactive multi-media exhibit sponsored by The New Agency. As part of the exhibit, brands used various analysis tools within a Digital Discovery Tool Booth to evaluate the impact of their online presence. Experts from top social marketing companies were on-hand to provide engagement tactics and digital navigation insight for long-term improvement and growth strategies.

“Cosmoprof North America is consistently a standout show that blazes the trail for invention and creativity in the world of beauty,” said Eric Horn, CPNA’s Trade Show Director. Horn has two decades of success organizing events that deliver unique experiences. “We are honored to once again be recognized by TSE for our commitment to excellence among our peers and our passion for all facets of the beauty industry.”

The TSE Gold 100 Award is presented on the heels of CPNA’s 2015 show, which surpassed last year’s numbers and introduced 3 new special areas, not including multiple new social marketing programs with top digital influencers. Daniela Ciocan, CPNA’s Marketing Director for the past 10 years, conceptualized the new areas and partnerships. The 2015 event also debuted Beauty Pitch in partnership with the Professional Beauty Association’s (PBA) Beauty Week; five brands were handpicked by CPNA and PBA executives to live pitch their products to renowned entrepreneurs Mark Cuban and John Paul DeJoria for an opportunity to win a one-year mentorship from Cuban and a $10,000 donation from TSG Consumer Partners in collaboration with CircleUp.

“The Cosmoprof North America team is humbled and proud to receive a TSE Gold 100 Award alongside the most prestigious trade shows in the world,” said Ciocan. “We are dedicated to pushing the boundaries of our show each year through progressive concepts and look forward to exceeding the expectations that come with this esteemed honor.”

For more information about Cosmoprof North America, including show news and images, please visit www.cosmoprofnorthamerica.com.





Hydrate + Repair Argan Oil of Morocco Extra Strength

Over time heat styling, highlights and chemical treatments can leave hair brittle, dull and in need of serious repair. Introducing the OGX Hydrate + Repair Argan Oil of Morocco Extra Strength collection, developed to deliver intense nourishment and care to even the most severely dry, damaged hair. The deeply hydrating, ultra-creamy formulas drench hair with moisture, strengthening from within to create soft and supremely shiny tresses. Silk proteins lock in moisture to bring hair back to health, giving it a second chance at silky perfection.

The OGX Hydrate + Repair Argan Oil of Morocco Extra Strength collection consists of an ultra-moisturizing shampoo, conditioner, hair butter and in-shower oil. Paraben- and SLS-free, each formulation is infused with exotic active ingredients and features recycled packaging.


Hydrate + Repair Argan Oil of Morocco Extra Strength Shampoo and Conditioner

  • Restores moisture to dry hair and stimulates the scalp for a cleansing and rejuvenating experience
  • Potent blend of extra strength argan oil of Morocco and silk proteins nourish damaged hair
  • Rich, sulfate-free lather and moisturizers infuse dry strands with hydration


Hydrate + Repair Argan Oil of Morocco Extra Strength Creamy Hair Butter

  • Sugar cane and willow bark soften, while rice milk and bamboo extract leave hair supple
  • Extra strength argan oil of Morocco deeply hydrates dry, thirsty strands
  • Use in the shower as a deep treatment or apply to clean, damp hair as a leave-in treatment
  • Massage generously all over body morning and night for ultra-hydrated skin


Hydrate + Repair Argan Oil of Morocco Extra Strength Miracle In-Shower Oil

  • Extra strength in-shower oil moisturizes hair and skin
  • Multiple uses for head to toe silky perfection include:
    • Add a few drops to OGX shampoos or conditioners for a boost of hydration
    • Smooth onto clean hair to prevent damage and heal split ends
    • Apply to hair for a hydrating pre-shampoo treatment
    • Moisturize skin from head to toe


BEAUTY. PURE AND SIMPLE. OGX is for those who aspire to make better choices and are aware of the integrity of ingredients. The salon-inspired formulas are paraben and SLS-free, and feature exotic active ingredients for an indulgent experience that invigorates the senses. OGX products are not tested on animals and are packaged in eco-friendly bottles manufactured from materials containing recycled post-consumer resin. www.ogxbeauty.com











Denman New Website

Denman Introduces New US Website

Denman is delighted to announce the launch of its new and improved website. For several months the Denman team has been working together to create a website that is both visually and functionally enhanced.


The simple navigation around the site makes it user friendly and the new compatibility feature allows customers to access the site using mobile and tablet devices.

The website is now fully integrated with Denman’s social media platforms to allow customers the opportunity to share products and pages through their own Facebook, Twitter and Pinterest accounts. The ‘Live Chat’ facility allows the user to chat on a live stream with one of Denman’s hair experts and ask any questions they may have about the brushes or which product may be best suited to their own hair type.

Denman has also added additional images to each product so the customer can see the front, back, side, close-up and pack shots clearly. All products have descriptions and dimensions so the customer knows exactly what to expect when their product arrives.

The biggest and most exciting development of the Denman website is the new ‘Brush Genie’ feature. This interactive page allows a user to find the perfect brush for their hair length, hair type, hair texture and their overall desired finish. The Genie will recommend three Denman brushes that are suitable for the customer’s hair.

Visit the new Denman website at www.denmanbrushUS.com.




Creme of Nature Brought IT to the 2015 Steve Harvey Neighborhood Awards Weekend Expo with Stars of Lifetime’s Hit Docuseries Bring It! and New Products for All to Enjoy

“Bring It!” Stars Coach Dianna “Miss D” Williams, Kayla and Camryn made a special appearance at Creme of Nature’s booth on Saturday, August 8


Top Beauty Blogger pRoy was on hand Saturday and Sunday to meet and greet fans, take photos and share healthy hair tips.


Creme of Nature, a leading hair care brand with more than 40 years of experience working with salon professionals and consumers, teamed up with Dianna “Miss D” Williams, Kayla and Camryn of Lifetime’s hit series Bring It! at the 2015 Steve Harvey Neighborhood Awards Expo in Atlanta on Saturday, August 8. Some 500 fans, men and women alike, stood in line to meet and greet Miss D and her Dancing Dolls Kayla and Camryn and take photos.

“Our customers simply can’t get enough of Miss D and the Dancing Dolls,” said Jolorie Williams, Vice President of Marketing. “We love their unrivaled talent and supreme confidence – and these are the makings of our customers, beautiful both inside and out.”

The show is midway through their second season and they are as popular as ever. More than one million viewers tune in each week to watch Miss D and her dancing dolls train and compete at the highest levels in dance competitions across the country. In addition, top beauty blogger pRoy was on hand at the booth on Saturday and Sunday to share hair tips, answer questions, and meet and greets fans.

Attendees were also treated to Creme of Nature’s Argan Oil from Morocco and Straight from Eden Natural Oil-Infused hair care product samplings, giveaways, hair tips, style demonstrations and more.

“This was our first year at the Steve Harvey Neighborhood Awards and we’re looking forward to coming back. We cherish the opportunities we have to be in the community and meet our fans to answer their questions and share healthy hair tips,” said Williams.

For more than three decades, Creme of Nature has produced an extended variety of exceptional products to help women achieve and maintain beautiful, luminous, healthy hair. Creme of Nature is the first ethnic brand to offer hair care and styling products with Argan Oil with its Creme of Nature Argan Oil from Morocco products, which provide intense conditioning and nourishment. The Creme of Nature Natural Oil-Infused Straight From Eden hair care line uses coconut, olive and avocado oils to strengthen the hair and promote overall hair healthiness. The top-selling hair care brand offers a selection of shampoos, conditioners, relaxers and styling aids enriched with natural ingredients, like Argan Oil and Argan Butter, for all hair types and styles. Visit www.cremeofnature.com for more details. Creme of Nature is also on Facebook (facebook.com/CremeOfNature), Twitter (@CremeOfNature), and Instagram (instagram.com/CremeOfNature).

 Photo 2 Photo 1

Photos courtesy of Ron Hill.

Story courtesy of Creme of Nature.



 Kayline_Hideaway_Rollabout_Front Kayline_Hideaway_Rollabout_Top kayline-beauty-logo


Biography: Joe Ryan, Creative Director for Kayline by Wahl

Creator of the New Hideaway Cart has Designed a Life Built on Functional, Beautiful Creativity

“It’s super neat to get to reinvent Kayline; especially for my hometown company Wahl Clipper,” Joe Ryan said.

Ryan’s first experience with design occurred in his father’s machine shop. The tool and die maker’s motto was “nothing’s impossible.”

As a young teen Joe could read blueprints, run a lathe and do set-ups on a milling machine. He built his first motorcycle out of three crates of old parts and progressed from there. “I worried my mom when I outfitted the go-cart with a snowmobile engine,” Ryan said with a laugh. “She made dad sell it before it was complete.”

After graduating from the University of Illinois at Chicago with a degree in Industrial Design, Ryan designed bicycles and set up a manufacturing facility for the Chicago Bicycle Company. As an independent artisan he produced mixed media furniture, boutique lighting and architectural installations before moving into a design engineer position at Ready Metal Manufacturing, a store fixture company.

“That’s where I really learned the stuff,” he said. “My boss would feed me bar napkins full of sketches explaining how sheet metal worked in the real world.”

In the web crazed ‘90s, the versatile Ryan created a virtual tour and Internet consulting business. After the tech crash, he joined the boutique store fixture company OK Works of Chicago. Post-recession Ryan joined Veeco Manufacturing, reviving the old brand with an onslaught of new products, corporate rebranding campaign and SEO driven website.

Ryan connected with Kayline in May 2014, and is excited about designing products that are trendy, fashionable and stylish for the salon professional community. “I started as an artisan working in wood, metal, steel and glass, and pricing for my designs was pretty costly,” says Ryan. “I’m excited about the opportunity to create products at a range of price points. Now, more people can enjoy good design without having to pay a ton of money.” www.kaylinebeauty.com


 Makari Caviar Cream

Makari Caviar Cream Perfects and Clarifies the Skin Better than a $400 Cream

Makari de Suisse is known as in innovator in skincare, with products formulated specifically for men and women of color. Their products are manufactured in Switzerland, a country known for quality, innovation, and attention to detail.

One of their best-sellers, the Caviar Face Lightening Cream, is an ultra-rich face cream designed to fade darks spots and discoloration while leaving the skin hydrated and bright. The cream is formulated with Caviar Extracts to balance moisture levels and even out the skin’s texture. At only $52.45, this cream is a steal compared to similar creams on the market that sell for hundreds more. Makari’s cream is also the only Caviar-infused cream that is formulated specifically for people of color with their unique skincare needs in mind.


Here is what people are saying about Makari’s Caviar Face Lightening Cream:


“Makari’s cream has rejuvenated my skin giving it shine, a beautiful texture and looking younger than ever before. These days friends are interested in what I use on my skin and I have been recommending Makari to them.”


“This fantastic product does exactly what it says. No gimmicks whatsoever.”


Check out Makari’s Caviar Cream and their entire product line at www.makari.com



 newlogoo postcard_frontJD

A New Way to Twist and Lock Hair

One minute – that’s all customers need to twist and lock their hair with the new Afro & Twist Comb. This unique two-in-one product is both an afro comb and a twisting comb that is easy to clean and use. It is perfect for combing, twisting or starting dreads. It is hygienic and long lasting, and is portable for quick anytime use. Learn more at www.afroandtwist.co.za.


To use, simply follow these three steps:

  1. If hair is wet, dry it and apply a styling gel or hair lotion if desired.
  2. Holding the afro comb end of the tool, rub the hollow squares in a circular motion against the head. The motion must be in one direction so that the twists do not untangle. Be careful not to put too much pressure on hair with the comb.
  3. Continue to lock and twist hair until the desired look is achieved.




Andis Total Look Competition Takes Center Stage at Georgia World Congress Center

Barbering showcase challenges creativity with a head-to-toe look

The Andis Total Look Competition held at the Georgia World Congress Center Sunday, August 16 at the mid-summer Bronner Brothers International Beauty Show brought competitive heat to the main stage. The prestigious barber competition had 23 competitors from around the country vying for the top three prizes.

“The Andis Total Look competition challenges contestants to be creative and consider the complete image, not just the hair,” said contest emcee, past winner and Andis lead educator Kenny Duncan. “I can attest personally, past winners of the contest have credited the competition in helping them take their skills and career to the next level; growing personally and professionally.”

Twenty-three barbers from across the country had 45 minutes to create a finished hairstyle with Andis tools in front of more than 500 spectators with flashing cameras. The competition required a complete haircut of at least half inch of hair removed and a head-to-toe themed look. Contestants were judged on technical execution, originality, new ideas, suitability and head contour.

William Short from Raleigh, NC took first place with his model “junior classic man” followed by second place; J. Alexander of Louisville, KY and his model “Skittles;” and Tristan King from Fort Wayne, IN rounded out third place with his “classic man.” Andis prize packs were awarded to the winners and each contestant received the Andis Excel Ultra Detachable Blade Clipper, SuperLiner Trimmer with bonus shaver head, and other Andis essentials. www.andis.com


  1. Andis educators and emcees Kenny Duncan and Eric Cheek flank 1st place winner William Short of Raleigh, NC.







2.Winning models from left: second, first, third.









American International Industries Expands into the World of Fashion and Beauty Accessories with Acquisition of Hollywood Fashion Secrets®

American International Industries (A.I.I.), a leading manufacturer and worldwide distributor of beauty products, announces the recent acquisition of the Hollywood Fashion Secrets® brand.

“We are very proud of our new acquisition and its place in the beauty and style essentials category. The great brand name and heritage combined with our wide distribution channels will assure a long future for A.I.I. and Hollywood Fashion Secrets®,” said Zvi Ryman, President of A.I.I. “There are many items that nicely complement our current beauty offerings, and others that will expand A.I.I. into the fashion category and beyond.”

The Hollywood Fashion Secrets® products include the widely recognized Hollywood Fashion Tape® double-stick tape strips, foot comfort care products, beauty solutions and more. Visit www.hollywoodfashionsecrets.com to view the complete line. www.aiibeauty.com



 shutterstock_216170005 Taliah Logo

Taliah Waajid Natural Hair Care Launches New Premium, All-Natural Product Collection

Taliah Waajid Natural Hair Care recently announced the release of the new Shea-Coco collection, Taliah’s most natural lineup of conditioning and finishing products for wavy to coily hair textures. The Shea-Coco collection consists of (5) five products—all formulated with at least 95% natural ingredients—designed to deliver real style results:


  • Curly Hair Curl Soufflé with FrizzGuard (3a – 3c hair textures) – 4 oz. jar
  • Natural Hair Softening Butter (4a – 4c) – 4 oz. jar
  • Daily Leave-In Conditioner – 8 oz. spray bottle
  • Monoi Oil Natural Serum – 4 oz. bottle
  • Leave – In Conditioning Co-Wash – 8 oz. bottle


“Today’s natural hair consumer desires all natural and organic products, with no GMO’s, and Shea-Coco delivers,” said Taliah Waajid, President of Taliah Waajid Natural Hair Care. “We also know, however, that our consumers will not sacrifice styling and conditioning performance just because a product claims to be all-natural. They want an all-natural haircare regimen that actually works. I designed Shea-Coco to be an all-natural family of products that deliver real style results.”

Shea-Coco contains Shea Butter and Coconut Oil—fused with all-natural ingredients—to create enriched organic formulas for conditioning and styling natural hair. Shea-Coco helps deliver strong, manageable, moisturized and healthy-looking natural hairstyles—without GMOs, parabens, alcohol, mineral oil, DEA, petroleum or formaldehyde.

The Shea-Coco family of products are now available (starting October 2015). Taliah Waajid Natural Hair Care is offering a limited-time promotional discount on its launch display. The suggested retail price for each item in the collection is $9.99. www.naturalhair.org


OTC Beauty Magazine offers useful business tips and effective selling tools to boost revenue and customer traffic for OTC retailers. The magazine also provides invaluable product knowledge, industry news and insights for retail store owners, manufacturers, distributors and professionals in the barber and beauty supply industry. Contact us: editor@otcbeautymagazine.com

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May 2024


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