Curly hair products are more than a trend, they’re a growing market with highly engaged customers who are willing to invest in the right routine. Use this 7-step routine as a blueprint for merchandising, customer talking points, and cross-selling. By presenting products as a complete curl system, you establish your store as a go-to destination for curl care.
Step 1: Detangle with Care – Sell the Brush
What to merch: Wooden detangling brushes, paddle brushes designed for curly hair.
Customer talking point: “Start your curl routine with gentle detangling to prevent breakage and frizz. This brush is perfect for working from root to tip.”
Placement tip: Position brushes near shampoos and conditioners, or create a “First Step” curl display.
Step 2: Section Hair – Sell the Comb
What to merch: Fine-toothed sectioning combs, rat-tail combs.
Customer talking point: “Sectioning makes styling manageable, ensuring every curl gets product and attention. These combs are great for precision.”
Placement tip: Display next to detangling brushes and hair clips for easy cross-selling.
Step 3: Apply Curl Cream – Sell the Styling Product
What to merch: Curl-defining creams and styling gels.
Customer talking point: “Finger-style each curl with a defining cream for natural, bouncy curls. Avoid combs or brushes at this stage for best results.”
Placement tip: Highlight as the hero product of your curl routine display. Pair with sectioning tools for visual guidance.
Step 4: Layer in Leave-In or Serum – Upsell Moisture & Shine
What to merch: Lightweight leave-in conditioners, curl serums, and frizz-fighting oils.
Customer talking point: “Layering a leave-in or serum locks in moisture and gives curls a polished, frizz-free finish.”
Placement tip: Place next to styling creams with signage showing “Step 4: Lock in moisture.”
Step 5: Diffuse Dry – Sell the Tool
What to merch: Hair dryers with diffuser attachments.
Customer talking point: “Diffusing sets curls without disturbing the pattern, giving volume and bounce while reducing frizz.”
Placement tip: Pair with styling creams and leave-in products for a ‘Dry & Style’ section.
Step 6: Accessories – Sell the Extras
What to merch: Hair clips, headbands, hair ties.
Customer talking point: “Styling accessories help keep curls in place while drying and can add a fun finished touch.”
Placement tip: Place alongside styling products as “Step 6: Style & Accessorize.”
Step 7: Finish & Fluff – Sell the Finishing Spray
What to merch: Lightweight finishing sprays, curl refreshers, shine mists.
Customer talking point: “Finish with a light mist for added shine, volume, and long lasting curls.”
Placement tip: Feature at the end of the curl routine display, reinforcing the ‘Complete Curl System.’
