ATLANTA (AUGUST 2018) – Last weekend, licensed barbers, cosmetologists and students competed in the Total Look Barbering Competition sponsored by Andis® Company, the leading manufacturer of handheld tools to cut, trim and style hair, during the Bronner Bros International Beauty Show.
The competition challenged contestants to showcase their unique cutting visions for the industry and highlight the innovative technology that Andis products are known for. With one hour on the clock, competitors displayed new shapes, wardrobes, textures, colors and styles for a live audience to complete their “total look” for the modern man from hair tips to shoe soles.
As part of the guidelines, contestants were tasked with removing at least ½ inch of hair, using their Andis tool package and to complete their haircut during the one-hour timeframe. The top winners were awarded monetary prizes based on originality, suitability, head contour and new ideas for a share of $900 in cash prizes.
“We’re very excited about the talent that joined us onstage for this year’s Total Look competition at the Bronner Bros International Beauty Show,” said Jessica Zeinstra, global education manager at Andis. “Every year, the competitors continue to showcase the most standout styles and cuts to create a one-of-a-kind experience from start to finish.”
The winners of the Total Look Barbering Competition included: Jasmine Harris (@meetyournewbarber), Dennis Murray (@iamdc_the_kuttkreator) and Christopher Quinones (@cqthebarber). The first-place winner received $500, while the second and third place finishers received $250 and $150, respectively.
For more information about Andis and upcoming competitions, visit Andis on Facebook, Instagram or Twitter.