Angela Brown, Founder and Owner of D’Serv Professional Hair Care, has spent decades transforming her salon expertise into a line of products that nourish, protect, and elevate hair health. Focused on education, innovation, and results that work across textures and styles, Angela’s brand addresses the full spectrum of hair challenges—from shedding and breakage to texture-specific care and protective styling. In this Q&A, she shares her journey, her philosophy and why D’Serv has become an essential solution for both salon professionals and consumers seeking healthy, beautiful hair.
Please share your name, title, and your role within D’Serv Professional Hair Care.
Angela H. Brown, Member/Owner
My role at D’Serv Professional Hair Care is multifaceted. I lead product innovation, focusing on formulations that effectively reverse hair loss and deliver high-performance results. Day-to-day, I oversee marketing content development—featuring real client transformations—and managing logistics, including shipping and quality assurance with trusted manufacturers. Additionally, I serve as an educator for salon professionals, teaching texture-specific techniques and product application. I also engage directly with consumers through instructional videos and one-on-one consultations, acting as a dedicated hair coach for the D’Serv brand.
What inspired you to create D’Serv Professional Hair Care, and what gap did you see in the market that beauty supply owners should know about?
I have been in the beauty industry for over forty years as a salon professional specializing in healthy hair care. Looking back, I noticed that a lot of products could keep the hair maintained but if their hair was shedding or thinning, we would have to cut their hair and start all over. Product developers could not take care of all textures. Also, in the late 90’s to the early 2000’s the natural curve came, and clients were leaving the salon and trying to figure out how to go natural and be chemically free. In 2008, I created my first product that is now my top seller called Damage Reversal Elixir Oil. Many women were developing Alopecia, or CCCA, Traction Alopecia or had damage from protective styles. I understood that customers needed treatments, maintenance products, retail products and hair tools to make it all make sense. I understood that hair loss is a shame, and that is what I do–remove the shame and rebuild their confidence all while restoring their hair.
If you could describe D’Serv in three words, what would they be — and why?
Our philosophy is Restore, Rebuild, Results. We begin by understanding hair texture and the underlying causes of damage. From there, we provide targeted solutions that not only repair but also ensure lasting performance. We believe every woman should feel confident wearing her hair, and our products are designed to deliver consistent, visible outcomes.
As a salon professional, how does your hands-on experience behind the chair influence the way your products are formulated and used?
Our formulation process is client driven. We work directly with individuals experiencing real hair challenges, using their feedback to refine and perfect our products. If something doesn’t work, we remove it. This iterative approach ensures our formulations are effective for a wide range of hair types. New concepts are tested and adjusted until they meet our standard of delivering moderate, fast, reliable results.
What makes your brand stand out from other brands currently on beauty supply shelves?
We provide a comprehensive solution for every hair need: detoxing, shedding control, bond repair, growth support, and scalp health.
Can you explain your D’Serv PACC system and how it helps retailers support customer success and repeat purchases?
The D’Serv PACC system focuses on four key areas:
- Performance: Our products are highly concentrated, which helps them stay in the hair longer and deliver lasting results.
- Application: Education is essential—customers need to know how to apply each product correctly.
- Coaching: We provide guidance to retailers and would love to provide product demonstrations, ideally quarterly, so they can promote D’Serv effectively and educate their customers.
- Consistency: This is often what’s missing for customers. When retailers coach clients on consistent use, quality products deliver real results—and results keep customers coming back.
Which products would you recommend beauty supply owners highlight first for new customers, and why?
- Damage Reversal Elixir Oil: Promotes growth, thickens edges, reduces itching, and supports beard growth.
- Protectant Strand Amino Treatment: Reduces shedding by 80–100% immediately, repairs bonds, and reduces shrinkage without altering curl pattern.
- Apple Cider Strengthening Rinse: Minimizes shedding, detoxifies, enhances color, seals cuticles, and soothes the scalp. Reduces inflammation.
- Chebe Food Treatment: A plant-based hydrator that strengthens and thickens hair. Adds concentrated moisture to the hair.
What message would you like beauty supply owners and their customers to understand most about the D’Serv brand as it enters new stores?
Most of all, we cater to all textures. Our products understand stress will come; hair will come out or fail at performing. So, we do more than suggest you are drinking your water! We give life protein and strength by crocheting your three strands back together. We also help with the epidermis, side effects from medications, self-neglect, and transitioning from a relaxer to natural hair. Also, if the customer wants to go back to a relaxer we know how through our products and training to keep the relaxer from going inside the middle of the shaft or inside the dermis or follicle hole. We can start or thicken your beard, and we have the products that can keep your beard from shedding and becoming dull and dry. We help all genders and races and some people, especially men can lose their hair at the crown from genetics. Also, we have discovered that our products help women who are on weight loss shots and a side effect is hair loss. We are now restoring their hair back to a thicker look. They can lose weight but gain their hair back to its healthy state with D’Serv.
Are there any other exciting news, updates, or upcoming launches you’d like beauty supply owners to know about?
We are developing two new plant-based products focused on strengthening hair and improving scalp health during washes. We’re also excited to announce our new online partnership with Walmart.com, beginning with our Damage Reversal Elixir Oil. Additionally, we recently collaborated with an international brand to manufacture their line in the U.S., which launched successfully two months ago.
