The Professional Beauty Association Releases 2014 Distributor Benchmarking Survey Results
Beauty Distributors Report Higher Revenue, Greater Outlook on Sales for 2015
The results from the Professional Beauty Association’s (PBA) 2014 Biennial Distributor Benchmarking Survey are now available. Nearly fifty (50) independent organizations participated in the survey that produces this unique and valuable industry resource. A majority of participating distributors reported higher sales and an overall greater outlook for 2015. The final research report that is culled from all participant responses provides a strong indicator of industry performance as well as a means for distributors to see how well they are keeping up with customers and competitors.
“The 2014 Biennial edition of the PBA Distributor Benchmarking Survey is a must read if you operate a professional distributorship in the beauty industry,” said Steve Neumaier, president of Goldwell New York and Chair of the PBA Task Force responsible for managing the production of this report. “This comprehensive report allows distributors to instantly identify areas in which their company excels or needs improvement.”
Providing both quantitative and qualitative data, this comprehensive report includes information on nine primary business sections: sales, human resources, financials, warehouse/freight, sales meetings, stores, education, advertising and promotion and technology. Separate sections on general business conditions and exit strategies for key company personnel are also included.
“Benchmarking tools provide quick access to critical key metrics. The 2014 Distributor Benchmarking Survey report focuses on the essential financial, management, and operations data and practices of a distributor in the beauty industry,” states Elizabeth Fantetti, Director of Membership and Association Programs for the Professional Beauty Association. “PBA members continually cite it as one of the most valuable resources that the association offers.”
Highlights from the 2014 PBA Distributor Benchmarking Survey:
- 78% of reporting distributors reported higher sales.
- 57% of reporting distributors offer sales staff automated ordering options.
- $75,000 is the median compensation for Regional Sales Managers.
- A majority of reporting distributors expect greater 2015 year-end sales.
The 2014 PBA Distributor Benchmarking Survey was sent complimentary to all participating distributors; other industry professionals can purchase a copy of the full report at probeauty.org/research. The results are $250 for PBA Business Members and $375 for PBA Individual Members.
To learn more about this research initiative or to become a member of the Professional Beauty Association contact the PBA Membership Team at 480-455-3460 or probeauty.org.
Andis Names Clipper Ace Challenge Winners
Contest finalists and winners introduced at Premiere Orlando Beauty Event
For the exciting conclusion of its Andis Clipper Ace Challenge and Student Clipper Rising Star contests, Andis Company took to the stage at Premier Orlando to unveil the winners. Andis created the Clipper Ace Challenge to identify and recognize hair professionals with the potential to join its team of educators, while the student contest was designed to help support an individual embarking on a new career in the barber and beauty industry.
“We received hundreds of video entries from outstanding individuals across the country and thank everyone for participating,” says Karen Formico, VP of marketing for Andis. “Our Clipper Ace winner, John Delgado, owner of Fine Line Barbershop in Miami, will represent Andis at select education events later this year, sharing his knowledge and passion with others. He will also receive a collection of professional Andis tools. Our Andis Clipper Rising Star student winner, Paul Laurie, from Erie 1 BOCES in West Seneca, NY received a $2,000 scholarship and an assortment of product, and his school was also a winner taking home $1,200 in product to support the education of their students.”
Other professional finalists in the Andis contest were: Jasmine Birt of Déjà vu Hair and Nail Lounge in Elmhurst, IL; Seth Davis owner of Urban Fellow Barbershop in Warwick, RI; and Georgia Tournai owner of City Barbershop in Brush, CO. www.andis.com
Photo_1: John Delgado and Paul Laurie
Photo_2: From left: Seth Davis, Jasmine Birt, John Delgado, Paul Laurie and Georgia Tournai
African American Skincare Myths
To moisturize or not to moisturize? Winter weather will soon be here!
by Ayanna Ziegler
The weather is finally cooling down. What a relief! The only problem is that cold weather can leave skin dry, dull and cracked. Don’t worry! We have a few tips that will combat cold weather and leave skin looking smooth and healthy!
You may notice that when the air is cold, your skin is more ashy and dry than usual. There are a few factual reasons for this. The first is that cold air is dry and lacks humidity. Dry air pulls the moisture out of skin, and makes it difficult for it to stay properly hydrated. Heavy winds also add to this problem. They strip the skin’s lipids, which help to seal in skin’s moisture. Even people who wouldn’t normally have dry skin can develop a flaky and dull complexion if the skin is exposed to these conditions.
The first step to treating winter dryness is to remove all the left over skin. At the very minimum, get rid of all the dead skin that appears flaky, dry and weathered. The best way to do this is through exfoliation. Use any method of exfoliation that works best for you and be consistent. The best results show themselves after some time. Clear Essence Complexion Soap with AHA is the perfect cleansing soap bar to remove dirt, oil and dead skin cells. Doing away with dead skin is one of the best things you can do for your skin in general, because the build-up clogs pores and causes breakouts.
Now that we are working with fresh skin, the next step is to begin adding and retaining moisture. Suggest African American skin care products that work towards hydrating dry skin. Clear Essence’s My Natural Beauty Moisturizing Body Lotion with SPF 15 is perfect for this. Its main goal is to repair skin that has been damaged by over-exposure to environmental elements. To make sure that all of the moisture we’re adding to the skin is not stripped by winds and other elements, add oil to the skin care regimen. Apply a small amount after you’ve thoroughly rubbed in the lotion or add it to bath water to fully hydrate your body’s skin. This will act as a barrier between the environment and your skin, and can be especially helpful if your skin becomes chapped easily. Clear Essence’s Specialist Skincare Body Oil is a unique oil that contains vitamins A and E for added skin health. Adding a small amount of this oil to your regimen is a sure way to put that healthy glow back into your skin.
These steps are simple, but can completely transform one’s skin. Always remember to use sunscreen for protection against sunrays, and to stay hydrated! Overcast days can still lead to sunburn so don’t pack away the sunscreen just yet. Also the best way to keep skin moisturized during winter is to continue drinking eight glasses of water a day! www.clearessence.com
Ayanna is a 3rd year Media and Cultural Studies student at University of Riverside. With extensive experience in writing articles for various beauty publications she continues to build on her knowledge of the industry within her studies and passion for all things makeup and fashion.
Andis Announces New Associates and Promotions
Andis Company, a manufacturer of professional-grade grooming and styling tools for the barber, salon and animal grooming industries, as well as at-home consumers, has announced the following associate news:
Kevin Zlevor has been appointed Director of International Sales. In this newly created position, Zlevor will oversee the international sales managers of each of the company’s Barber and Beauty and Animal divisions. He also will provide strategic direction and planning to achieve both short- and long-term growth objectives for Andis in its key international markets. Prior to joining Andis, Zlevor was Global Sales Director with S.C. Johnson. He will report to Gary Stanczyk, VP of Sales.
Shawn McClaren has been hired as National Sales Manager where he will be focusing on the company’s retail accounts. He is a consumer product sales and marketing leader with extensive multi-channel experience working with all retail channels including mass, club, specialty, home center, discount, military, drug and grocery. McClaren joins Andis from Office Star Products where he was Director of Business Development. He will report to Gary Stanczyk, VP of Sales.
Tim Hamilton has been named Procurement Manager. In this role, he will work with Andis Company suppliers and vendors to reduce lead times and materials costs while improving overall quality and profitability. Hamilton was a Senior Buyer with office products company, Fellowes Inc., prior to joining Andis. He will report to Iris Huang, VP of Supply Chain.
George Sieczka has been hired as Machine Shop Manager. Sieczka will oversee three machine shop supervisors and manage production to the finished product. He has more than 15 years’ experience adhering to lean manufacturing principles. He will be report to Tom George, VP of Operations.
Frank Bassing has been added as Andis Machine Shop Supervisor where he will oversee, train and coordinate a team of 35 associates in the machine shop. He holds more than three decades of experience in professional manufacturing and will be reporting to George Sieczka, Machine Shop Manager.
Jeno Stacy has been promoted to Material Handling Supervisor, where he will direct, coordinate and supervise a team of seven associates in the material handling department. Stacy is a 17-year veteran of Andis Company and most recently held the position of Lead Material Handler. He will report to John Nielsen, Materials Manager.
Mike Monahan has been promoted to Tool Room Supervisor, reporting to Michael Stephans, Manufacturing Engineering Manager. His new responsibilities include project planning, managing tooling fixtures and machining, and providing layouts and direction on associates on all shifts. During his tenure, he has been a Tool and Die Maker and was promoted to Lead Tool and Die Maker.
Michael Lisiecki has been promoted to Assembly Supervisor from his previously held role of Production Planner. His new responsibilities include managing up to 50 associates in the assembly department. He will report to Keith Wischer, Assembly Manager. www.andis.com
African Pride®, the Leader in Premium-Quality, Affordable Hair Care for Women of Color, Makes National Television Debut on The Real
African Pride’s “Get Your ‘Do Interview Ready Segment” on the Hit Daytime Talk Show Features Makeovers for Deserving Women from the Non-Profit Organization Dress for Success.
African Pride®, the premium, value-priced hair care line for women and their families that offers maximum conditioning and styling flexibility made its national television debut in early June on the hit daytime talk show The Real (syndicated; check local listings). With a line of products that promote moisture and overall hair health, African Pride is committed to initiatives that empower women. The brand is teaming up with non-profit organization Dress for Success as a major sponsor for 2015. The “Get Your ‘Do Interview Ready” segment on The Real features hair makeovers for two deserving women as they strive towards their career goals. The segment also features tips for maintaining your hair during the warm and humid months of summer. Celebrity stylist Tasheara Neshell, whose clients include Academy Award®-winning actress Jennifer Hudson, styled each woman with African Pride’s Olive Miracle and Shea Butter Miracle maintenance lines.
See the complete segment here: http://thereal.com/page/2015/06/02/get-your-do-interview-ready-by-african-pride/
“African Pride is ideal for women who take an individualistic approach to styling their hair as the ultimate form of self-expression,” says Charlene Dance, global marketing director for Strength of Nature, the makers of the African Pride line. “We are thrilled to join forces with Dress for Success to empower these women and to bring their story to The Real and millions of women around the country,”
The segment demonstrates African Pride’s Olive Miracle and Shea Butter Miracle hair maintenance lines on women with two natural textured hair patterns—wavy and kinky. The resulting styles showcase how nourishing ingredients such as olive oil, coconut oil, shea butter and vitamin E work together to reduce breakage and dryness while leaving hair manageable, shiny and interview-ready.
Each member of the studio audience received a gift bag containing an array of African Pride hair care products to maintain healthy, moisturized hair just in time for summer. In conjunction with The Real, African Pride also offered a national sweepstakes on TheReal.com for a chance to win one of 10 gift baskets with African Pride products. Follow African Pride on Twitter and Instagram on @MyAfricanPride.
Photo_1: Celebrity stylist Tasheara Neshell on The Real. © 2015 WBEI. All rights reserved.
Photo_2: Dress for Success graduates Cheryl Pitts and Sharron St. John
PBA’s International Salon & Spa Expo Honored by Trade Show News Network for Growth in Attendance
The West Coast’s Biggest and Best Beauty Expo Named One of Top 25 Fastest-Growing Shows
The Professional Beauty Association (PBA) is proud to announce that the International Salon & Spa Expo (ISSE) at Long Beach has been named one of the top 25 fastest-growing shows for attendance by Trade Show News Network (TSNN). This achievement will be celebrated in Atlanta at the 6th annual TSNN awards from November 6-8, 2015. These awards honor the top fastest-growing shows in attendance and net square footage.
“We are so thrilled the ISSE show is being honored at the TSNN Awards,” said PBA Executive Director, Steve Sleeper. “This show is constantly evolving beyond the traditional hair show and has become the industry’s most complete beauty event for professional hair, nails, cosmetics, esthetics, wellness, massage and advanced education. We pride ourselves on making this an event for any and all beauty professionals, and this shows with our increase in attendance year after year.”
During the three-day weekend celebration in Atlanta, the top association and for-profit fastest-growing shows in net square footage and top association and for-profit fastest-growing shows in attendance will be celebrated during the TSNN Awards Gala, along with the overall fastest-growing show in each category. The top 25 winners in overall attendance growth from 2012 to 2014 are a diverse mix of industries, including trucking, labels and roofing.
Festivities include a special opening night celebration at the College Football Hall of Fame, a brunch at the Jimmy Carter Presidential Library & Museum and various educational offerings. In addition to the 50 fastest-growing shows in attendance and net square footage, the gala awards evening will also celebrate a special “Industry Icon Award” honoree and TSNN’s “Best of Show” award, celebrating shows that stand out for their innovation.
While the TSNN awards honor trade shows based on their attendance growth rate from 2012-2014, ISSE shows no sign of slowing down. After hosting 40,000 attendees in 2014, ISSE Long Beach 2015 welcomed an energetic and record-breaking crowd of nearly 43,500 beauty professionals from around the world. ISSE has become the biggest and best beauty expo on the West Coast, open exclusively to licensed beauty professionals, students and instructors. With approximately 150 educational classes, live stage performances from top industry icons, and hair, nail and barber competitions, ISSE Long Beach 2015 is the place to be for beauty professionals to stay up on the latest trends and advance their careers. For additional information regarding the TSNN awards, please visit t-awards.com. For additional information on PBA and ISSE, please visit probeauty.org/isse.
ISSE_Photo: Attendees gather for the 2015 International Salon & Spa Expo Long Beach
The Professional Beauty Association Appoints New Director of Marketing & Communications
Marketing Professional, Jody Ryan, Joins the PBA Team
The Professional Beauty Association (PBA) is excited to announce Jody Ryan as their new Director of Marketing & Communications. With over 17 years of marketing communications experience, Ryan’s background includes marketing, media, brand engagement and strategic planning.
“We are excited to have Jody join the PBA team as the Director of Marketing & Communications. As the beauty profession’s most influential association, PBA’s focus is on supporting our members and increasing recognition for our industry. Jody’s expertise in marketing, branding and media is a great fit for moving our efforts forward,” stated PBA’s Executive Director, Steve Sleeper.
Prior to joining PBA, Ryan was the Marketing Communications Director for Redflex Traffic Systems, Inc., an international leader in photo-enforcement. As the senior marketing communications professional and spokeswoman for the company, she created and maintained on-going media relationships while building and executing comprehensive marketing communications plans. Ryan also has experience working for the Greater Phoenix Chamber of Commerce (GPCC) also as the Marketing Communications Director. While at GPCC, she oversaw all aspects of the Chamber’s earned media, social media, marketing and advertising in addition to guiding overall messaging and branding. Ryan has also worked for the Arizona’s Workforce Development System and APCO WorldWide in Washington D.C.
In addition to her years of professional experience, Ryan was also named to the Phoenix Business Journal‘s “40 Under 40” list in 2012. She is on the Board of Directors for the Arizona Family Health Partnership. She received her Bachelors of Science in Journalism and Mass Communications from the University of Nebraska-Lincoln and her Executive Masters in Business Administration from the University of Arizona.
Photo: Jody Ryan, PBA’s new Director of Marketing & Communications
Wella Announces the 2015 #WellaCares Challenge Grand Prize Winners
With a Total of $30,000 Awarded to Salons Across North America
Wella, the salon professional division of P&G, is proud to announce the two Grand Prize Winners of the #WellaCares Challenge as Michelle Erjavac & Vivian Pisano. Each will receive $10,000 for their dedication and commitment to charity-related and environmental sustainability efforts, respectively.
The #WellaCares Challenge is part of Wella’s Hairdressers at Heart program, which provides lifetime career support at four critical stages of a hairdresser’s career: student, new talent, working hairdresser and salon owner. Aimed to help hairdressers and salon owners amplify their contributions to charity within their local communities, participants from across North America submitted videos and essays that revealed their passion and actionable efforts towards various charity-driven causes and contributing to environmental sustainability via their salons. Finalists were chosen by a combination of web-based public voting and a judging panel of industry experts.
Salon Sustainability Grand Prize Winner Vivian Pisano, from The Secret Garden Spa, was awarded $10,000 for her work promoting eco-friendly practices. The Secret Garden Spa uses organic spray tans, mobile friendly programs to cut out paper printing, refurbished furniture, and high efficiency lighting and machines. Vivian plans to use the award to build a greenhouse which will be maintained by On Your Mark, a community-based program employing people with developmental disabilities, who will also utilize it for their local cafe and other work programs. Vivian says, “As a service provider we have a one on one connection with our clients, giving us the power to affect lives on a daily basis. The power to inspire others to make simple changes creating a trickle effect is the most impactful.”
Community Impact Grand Prize Winner Michelle Erjavac, from United Hairlines, was awarded $10,000 for her work with The Warrior Support Team, a charity that provides support and services to wounded, ill, and injured military service members and their families. Michelle, along with her salon family, used their day off to host a charity event to help bring awareness to this cause and was able to raise $2,700. Michelle says, “These men and women sacrificed so much for our great country but I never realized how much they and their families are affected. Twenty-two active duty and military personnel commit suicide in the US every day and we want to do something to help.”
In addition to the two $10,000 grand prizes, Wella will award 10 additional finalists a total of $10,000 in prize money this calendar year. The other winning entries are (listed by award level and in alphabetical order): Five Runner Up Winners for Salon Sustainability (in alphabetical order): Cathy Brown-Issel for Ele’s Place, Brown and DeLine Salon, Ann Arbor, MI; Gabbie Vossler, Glass Door Salon and Spa, Anaheim, CA; Kristine Singer, Solo Salon, Chicago, IL; Linden Glavich, The Linden & Company Salon and Spa, Eureka, CA; Lori Maclean, Essential Elements Hair, Antigonish, NS.
Five Runner Up Winners for Community Impact (in alphabetical order): Christopher Lane Blackmer for CCSO Crimes Against Persons Unit, Razzle Dazzle College, Caldwell, ND; Donna Richardson, Simply Hair Salon, Cynthiana, KY; Rebecca Wood for Haircuts for Hospice, Cloud 9 Salon, Mapleton, ND; Sam Pecoraro for YWCA Women’s Domestic Violence Group, Pecoraro Salon, Lockport, NY; Stephanie Gearheart for The Daisy Project, Prime Designz Salon, Lake Orion, MI.
The next #WellaCares Challenge will commence in the Spring of 2016. For more information and updates, please, visit www.HairdressersAtHeart.com.
About Wella, the Salon Professional Division of P&G: Wella’s products help make beauty dreams real every day for millions of stylists and consumers worldwide. Wella brands are distributed in more than 180,000 salons across the globe, and include Wella Professionals Care and Styling as well as Koleston Perfect, Illumina Color, Color Touch and Blondor by Wella Professionals; Sebastian Professional; Clairol Professional and Nioxin. The Vidal Sassoon Professional Beauty Education Scholarship grant is part of Wella’s “Hairdressers at Heart,” an industry-wide program that supports stylists at each stage of their career with scholarships, through artistic competition, and with assisted child care and salon grants for community service.
Proctor & Gamble Company Merges 43 Beauty Brands with Coty Inc.
The Procter & Gamble Company recently announced the signing of a definitive agreement to merge 43 of its beauty brands with Coty Inc. in a Reverse Morris Trust Transaction. Among others, the transaction includes P&G’s Salon Professional business.
P&G Chairman, President and Chief Executive Officer A.G. Lafley commented, “This represents a significant step forward in the work to focus our portfolio on the 10 categories and 65 brands that best leverage P&G’s core competencies. Coty will provide an excellent new home for the businesses and brands we are merging today, as well as for the talented people who are operating them.”
This agreement will enhance Coty’s beauty portfolio and expand its offering in the salon professional channel, where it has already built a nail care category presence through the acquisition of OPI in 2010.
“We are delighted and privileged to join forces with the Wella team and its portfolio of iconic salon brands,” said Bart Becht, chairman and CEO of Coty. “The salon channel is a large and attractive category at the very top end of beauty, and Wella is a key building block of our growth strategy. With its legacy, unique brand portfolio and highly capable organization, Wella has firmly earned its place as a leading partner for hair salons. We are looking forward to being a part of its continued success.”
“As two iconic houses strongly anchored in their beauty heritage, Coty and Wella are a perfect fit. We are both driven by a passion for beauty, creative freedom and the entrepreneurial spirit that was embodied by our founders. We are honored to join the Coty family and are excited about the possibilities this represents for Wella’s mission of elevating hairdressers and the hairdressing industry,” said Sylvie Moreau, global executive vice-president of Wella.
Until deal closing, expected in the second half of 2016 and subject to all the necessary regulatory approvals and completion of any required information and consultation processes, Wella will continue to operate as the Salon Professional unit of Procter & Gamble. Separately, certain of the fragrance brands require the consent of the licensor to transfer.
“We’re looking forward to our future with Coty, and we remain firmly focused on supporting our salon partners consistently and with the continued excellence that they have come to expect from us,” commented Sal Mauceri, Wella North America.
“Over the past years, Wella has been going from strength to strength, and we have great plans to continue to delight our salons. We will continue to build on our portfolio with several exciting product and service innovations, supported by our world-class sales and education team.”