Shine Beauty Culture is a Brand Management Consultancy, Est. in 2007 in NYC by Phylencia "PT" Taylor. Research, Branding, Digital Marketing and Communication Strategies are our core. Inspired by the impact beauty and lifestyle brands transcend to our culture, discovered while working with Fortune 500 Brands for over a decade. When PT isn’t working as a Brand Management Consultant and Researcher, she’s an Adjunct Professor within USG, Editorial Director for a custom beauty publication, Entrepreneur and Mom living Atlanta, Ga. Go to ShineBeautyCulture.com and Follow on Instagram: @ShineBeautyCulture.