Black Beauty Bosses Lead the Way in Entrepreneurship

Paige Wallace, Owner of No Waist Allowed Shapewear

Maintaining one’s figure is important, but when diet and exercise aren’t enough, Paige Wallace created something that helps the body achieve a curvier silhouette. The former wig stylist delved into the world of shapewear two years ago and has already made a name for her brand.

Paige Wallace
Paige Wallace

OTC: What sparked your interest in the shapewear niche? 

WALLACE: Having cosmetic surgery and not being happy with my results. I became a daily user of my own products first, and when I saw results, I thought it was something good to sell that other women love, as well. 

OTC: This particular niche is already crowded, but how does your business stand out from the rest? 

WALLACE: I started with shapewear, not so much waist trainers. So at the time, the business wasn’t saturated at all. I stood out because I was one of the few that sold undergarments. 

OTC: What is your most popular product? 

WALLACE: My Adjust Your Waist Wrap and my Side Zipper Everyday Wear (Super Control)

OTC: What are some misconceptions surrounding the merchandise you offer? 

WALLACE: The biggest misconception is that it’s only for women who have had surgery. 

OTC: What’s up next for your company?

WALLACE: I honestly don’t know. I’m following God, so when He tells me, I’ll know. 

OTC Beauty Magazine offers useful business tips and effective selling tools to boost revenue and customer traffic for OTC retailers. The magazine also provides invaluable product knowledge, industry news and insights for retail store owners, manufacturers, distributors and professionals in the barber and beauty supply industry. Contact us:

Read the latest issue of
OTC Beauty Magazine

July 2024


Stay in the Know!

From the newest products to the latest in acquisitions and mergers, if you want to be in know of what’s going on in the multicultural beauty industry, you’ve come to the right place!

Just sign up below and you’ll receive updates right to your inbox!

You have Successfully Subscribed!