Beauty of Charity

There is a lot wrong with the world and often times it doesn’t seem like the good outweighs the bad. Thankfully, there are charities and support organizations for nearly every cause, allowing people and businesses to donate or volunteer to the issues that matter most to their interests and customers. As we celebrate the 8th Annual Beauty of Charity of Issue, OTC Beauty Magazine would like to take the time to celebrate the companies that lend a helping hand with their money, time and products.


DeMert Gives Back

DeMert Brands, Inc. supports many charities on a national, regional and local level. This year the company sent care packages to our troops and to veteran organizations, supported animal rescue groups and donated products to various charity fundraisers.

For the past seven years DeMert Brands, Inc. have been a supporter of Young Survival Coalition (YSC). We are currently a national sponsor of the organization and have committed to continue this support throughout 2018, as well.

Jennifer Merschdorf, CEO of YSC said, “We at YSC are incredibly moved by the fact that Not Your Mother’s has a sincere interest in helping and advocating for YSC and likewise, raising awareness that young women can and do get breast cancer.” Aiming to make a positive impact, DeMert Brands is aligning well with YSC and working closely throughout the year to include breast cancer awareness information on products, in stores, at events and via social media. Breast cancer survivors are also invited as VIP guests at Not Your Mother’s sponsored events including New York Fashion Week. DeMert Brands also currently supports and donates products to the survivors and competing bikers for all of then YSC “Tour De Pink” bike ride events taken place in multiple locations throughout the USA to help raise funds for young women affected by breast cancer.

“YSC is a wonderful organization with an important vision we have made a long-term pledge to support,” said DeMert Brands owner, Bethany Pagliarulo. “Their work to increase the quality of life and uplift the lives of young women with breast cancer is near and dear to our hearts.”



Hain Celestial Personal Care Brands and CARE® Combine Forces Again To Expand Support of the Qach’Umilal Girls’ Education and Leadership Project with Release of Limited Edition Products

In March, Botanica®, Avalon Organics® and JĀSÖN® brands, along with leading humanitarian organization fighting global poverty, CARE®, are delighted to announce the expansion of the Qach’Umilal Girls’ Education and Leadership Project with second year of support for another Guatemalan region in need, and to celebrate the progress of the Empower Her through Education campaign thus far. This year’s program benefits an additional group of 200 indigenous girls from families in western Guatemala by supporting their primary school education. As part of the brands’ Empower Her through Education campaign with CARE, this program is a crucial step in making a difference in girls’ and women’s lives and their communities, while breaking down barriers to education for girls in developing countries. The Qach’umilal (or Guiding star in the Mayan language K’iche) Girls Education and Leadership project not only promotes access to educational programs for girls, but also helps to keep girls in school, while helping to build self-esteem and leadership skills. Currently in Guatemala, only 60 percent of students who start first grade complete sixth grade. Retention is even lower among young girls, who are expected to devote a majority of their time to domestic and field chores. Guatemalan women and girls face countless additional challenges due to gender discrimination and ethnical racism. The Qach’Umilal Girls’ Education and Leadership Project has made significant progress in empowering girls to be more confident by emphasizing music, art and relationship-building. These key factors are what drive the Qach’Umilal Girls’ Education and Leadership Project to inspire change and enable girls to follow their dreams. “The Qach’umilal project shows what impact we can make when we invest in girls, especially when those investments knock down the barriers keeping them from school and otherwise holding them back,” said Michelle Nunn, CARE’s president and CEO. “We’re delighted to have a partner like Hain Celestial that so generously expresses our shared commitment to equipping girls with the tools they need to thrive. Now more than ever, it’s exciting to see opportunities for consumers to express their support and connection to women and girls around the world.” Following the success of last year’s efforts to raise awareness, the Alba Botanica®, Avalon Organics® and JĀSÖN® brands, in collaboration with CARE, are introducing a collection of limited edition personal care products featuring actual drawings from the girls participating in the Qach’Umilal program. The brand has chosen their best-selling products to display the meaningful limited edition labels to honor this year’s program. The Alba Botanica®, Avalon Organics® and JĀSÖN® brands have donated $50,000 directly to the local schools through this partnership, going directly to support the 200 girls in the Qach’Umilal program.

“The Qach’Umilal Girls’ Education and Leadership Project is not seen as a donation from Hain Celestial, but as an investment in our future women of the world. This year it was important to us at Hain Celestial to expand upon the program allowing our consumers to also have a voice in the project; whether it is from purchasing, donating or joining us at our event held on March 1st in New York City. No matter the level of participation it all leads to one common goal: positive change in these young women’s lives.” said Julie Marchant-Houle, General Manager, Personal Care at The Hain Celestial Group, Inc. “We’re simply honored to be part of this initiative for a second year in a row. It’s amazing to see the positive change in these girls’ lives and communities.”

To expand on this, the brands in partnership with CARE hosted a consumer facing event in New York City on March 1, 2017 to encourage support of the cause, while all charitable donations contribute to further fund CARE initiatives. The event focused on women’s empowerment inspired by the Qach’Umilal Girls’ Education and Leadership Project with a motivational Yoga session led by Beauty and Wellness Expert, Jeannine Morris, and a presentation from the Hain Celestial brands on their work with CARE. Consumers were encouraged to share what access to education means to them via social media using #accesstodream and expressed words of encouragement by painting on a large canvas wall.



Cantu Partners with Essence and Master P to Give Back on 2017 Day of Service

As one of Cantu’s initiatives to give back to communities, the brand team joined Essence and New Orleans’ native son, Master P, with his nonprofit youth organization Team Hope NOLA for the 2017 Day of Service in June. This is the second year Cantu has participated in this project.

The day emphasized serving the city’s elders through a beautification project of a historic inner-city senior residence, Guste Homes Senior Residence. Volunteers gave the facility a mini makeover that included painting, landscaping and serving meals to the Guste residents. Breakfast and lunch were also served and team members were onsite to hand out hair care samples and provide instructions on how to use them.


One ‘N Only Supports the 1736 Family and Crisis Center Holiday Store

In December, One ‘N only supported the 1736 Family and Crisis Center Holiday Store and several, local women’s homeless and domestic violence shelters with more than 500 donated products and sample packs.

The 1736 Store reached out to One ‘N Only in years past, whether it was through the company’s personal care division (Conair) or it professional branch (One ‘n Only), One ‘N Only always aims to participate in this great holiday tradition to help support families in need during the holiday season. The company strives to support women in need and continues to provide support throughout the year.


Andis Company: A Legacy of Giving

Andis Company is known for its leading role in clipper-cutting education, but its commitment to education extends beyond the professional barber and beauty sector. Four generations of generosity rooted in the values of the Andis family inspired the creation of the Andis Foundation in 2015. President Matt Andis put it best when he said, “The Andis Foundation is guided by a single principle: building strong communities on the foundation of family.”

A separate entity from Andis Company’s philanthropic partnerships, the Andis Foundation is committed to helping kids thrive through education that extends beyond the classroom with programming that enriches the spirit, mind and body. The foundation supports programs that encourage broad community engagement and volunteerism, from the local Racine, Wisconsin YMCA to employee-selected charities, always prioritizing opportunities to support programs that engage young people and families.

Biannual grants are awarded to locally-based programs offering youth development and environmental or outdoor skills education. Recipients of recent grants include the Wisconsin FFA Foundation, Inc. (Future Farmers of America), 4-H, Racine Zoo, Junior Achievement and the Racine Art Museum. The Foundation also launched the Next Generation Leaders scholarship program, awarding financial assistance for the children of Andis Company associates pursuing secondary and post-secondary education. To date, Andis has supported seven kids in their mission to advance their education.

Andis believes communities thrive best when charitable giving includes donors from all income levels. That’s why the Foundation matches Andis Company’s annual United Way campaign and conducts a formal matching program for the benefit of charities supported by Andis Company associates. The Andis Foundation looks forward to continuing to develop partnerships with organizations that exhibit Andis’ guiding values and philosophies of excellence, integrity, and respect in support of strong families and a vibrant community.

In addition to the work of the Andis Foundation, the company gives to other charitable initiatives supported by barbers and stylists across the country including St. Baldrick’s Foundation, haircutting for the homeless, back-to-school haircutting for low-income kids, and many others.

To learn more visit


Wella’s Hairdressers at Heart Announces 2017 Wella Cares Grand Prize Winners

A total of $17,000 was awarded to three winners across North America

Wella’s Hairdressers At Heart was proud to announce the three Grand Prize Winners of the Wella Cares Contest as Grand Prize Winner, Second Prize Winner, and Third Prize Winner in May. Each respectively received $10,000, $5,000, and $2,000 for their dedication and commitment to charity-related efforts. Hairdressers At Heart holds the annual Wella Cares Contest, inviting Wella stylists to share stories of the transformative projects they are leading in their neighborhoods and salon communities.

The Wella Cares Contest reflects Hairdressers At Heart’s commitment to supporting salons and stylists by helping them give back to their communities, both locally and globally. The top five Wella Cares Contest Finalists were announced on Monday, May 15th.

Hairdressers At Heart congratulated and announced the winners across their social platforms, gaining awareness for the causes and expanding each stylist’s professional following. In the following weeks, the three Grand Prize Winners were surprised with an in-person delivery of their check by the Hairdressers At Heart team.

The Grand Prize-Winning project, Barbers Without Borders, was awarded $10,000 for their work. The team includes founders Joshua Wagner, stylist at High Five Salon, and Spanky Caudill, owner of Spanky’s Barber Shop, as well as Justin Boh, Creative Director at Hambone Collective, and project manager Katie Wagner. Their mission is to empower underserved communities across the globe by sharing their craft through education and one-on-one mentorship. They plan to travel to Kenya this fall in partnership with Missions of Hope International (MOHI) to continue to spread their passion for the craft.

The Second Prize-Winning project was awarded $5,000 for continued charitable work through hosting an annual education-focused fundraising event. The team includes: Vance Theodour, owner of Salon Evangelos; Chuck Morris, owner of Charles Morris Salon; Jeffrey Lamorte, salon owner, and Jason Lamorte, salon partner, of Jeffrey Lamorte Salon & Day Spas (3 locations).

The Third Prize-Winner, Katrina Ruiz, was awarded $2,000 for her work with the Beauty Cures Project. As a cancer survivor, Ruiz started Beauty Cures Project to help cure the pain that cancer brings to those battling the disease, as well as their families, by offering support classes, care baskets, and specialized beauty services. “We developed Hairdressers at Heart to honor the personal and professional commitment of stylists to their communities,” said Coty Senior Vice-President North America Professional Beauty and Global OPI Sal Mauceri. “The Wella Cares winners are great examples of the power of the beauty professional to make a difference in our world.”

The next Wella Cares Contest will commence in March 2018. For more information and updates, please, visit



Imperial Dax Supports the Triangle Residential Options for Substance Abusers Organization

Imperial Dax has supported a number of charitable organizations through the years. Recently, the company have been working with Triangle Residential Options for Substance Abusers (TROSA) based in Durham, North Carolina.
TROSA has more than 500 residents from all backgrounds; men and women from coast to coast: Veterans, the homeless, high school dropouts and holders of advanced degrees. All share a determination to recover from addiction and become productive members of the community. Imperial Dax supported this organization by sending Dax hair care in an effort to help the residents and offset some of the costs of the operators.



Dark and Lovely, In Partnership With The Tom Joyner Foundation, Announce Winners of the Young Women with a Purpose Project

Winners Receive $2,000 Scholarships and a Mentor from L’Oreal USA

Dark and Lovely, a hair care brand for women of color and part of L’Oreal’s Multi-Cultural Beauty Division, in partnership with The Tom Joyner Foundation, was proud to award five students with $2,000 scholarships each as part of the Young Women with a Purpose Project. These five dynamic scholars also received an all-expense paid trip to New York City and a L’Oreal USA senior-level executive mentor.
“Supporting educational programs is a key pillar of the Multi-Cultural Beauty Division’s sustainability platform. The Tom Joyner Foundation is an incredible partner to us because they value education and empowering others as much as we do. Through their extensive initiatives and partnerships in support of Historically Black Colleges and Universities, they have helped thousands of students complete their education. We are pleased to work with such a great organization,” said Cherie Washington, of the Multi-Cultural Beauty Division of L’Oreal USA.
Upon their arrival in New York City, students will shadow their mentors for a day at the L’Oreal USA Corporate offices. Mentors and mentees were matched based upon the scholars’ field of interests and have been interacting with their mentors via phone conferences since October 2015; thus giving them the opportunity to learn more about each other.
“We are delighted to partner with the Tom Joyner Foundation to create an amazing opportunity for a group of deserving young college students,” said Vivianna Blanch, vice president of Integrated Consumer Communications of the L’Oreal USA Multi-Cultural Beauty Division. “With a great interest in mentoring and giving back to the community, this was a great opportunity for Dark and Lovely to help mold young women to be future professionals in the beauty industry.”

The five scholars and their mentors include:

Jesslyn Course, a sophomore from Utica, Mississippi is a mass communications major, Jackson State University. Course’s mentor is Erica Bowen, the vice president of Business Development, L’Oreal USA Multi Cultural Beauty Division.

Ariel Davis, a sophomore from Chicago, Illinois is an economics major at Jackson State University. Her mentor is Angela Rutherford, vice president of Finance, L’Oreal USA Multi-Cultural Beauty Division.

April Fulgham, a sophomore from Chicago, Illinois is biology major at Jackson State University. Fulgham is paired with Cecilia Nelson-Hurt, assistant vice president of Diversity and Inclusion at L’Oreal USA.

DesTeen Green, a junior from Jackson, Mississippi is a chemistry major at Tuskegee University. She will shadow Lisa Price, the founder and senior creative director of Carol’s Daughter – L’Oreal USA.

Markeisha James, a sophomore from Jackson, Mississippi is a chemistry pre-pharmacy major at Jackson State University. Her mentor is Sivonne Davis, assistant vice president of Marketing at L’Oreal USA Multi-Cultural Beauty Division.

For more information, contact Neil Foote, media relations, Tom Joyner Foundation,, 214.448.3765.

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