Beautyworld Middle East 2015 got off to a glamourous start in Dubai with international celebrity product launches grabbing the headlines in what was a memorable opening day at the region’s largest trade fair for beauty, hair, fragrances and wellbeing. American reality TV star Khloe Kardashian along with Miss Teen Australia and former Miss Teen Universe, Jasmine Stringer, were among stars that added pep to the event.
Running May 26-28 at the Dubai International Convention and Exhibition Centre, Beautyworld Middle East 2015 featured 1,450 exhibitors from 60 countries, 24 Country Pavilions, and with a 13.5 percent increase in net exhibition space over the previous year. This year it was larger than ever before.
Beautyworld Middle East 2015 focused on the five core areas of Cosmetics & Skincare (625 participating exhibitors), Hair, Nails & Salon Supplies (323), Machinery, Packaging & Raw Materials (227), Fragrances (170), and Professional Equipment &
Highlights of the 20th edition included the launch of Centre Stage by Nazih Group—a three-day educational showcase highlighting the latest trends and regulations in the regional beauty industry, and the launch of an Organic and Natural Pavilion.
Nearly 30,000 trade visitors from 120 countries passed through the gates over three days, including for the first time, a Chinese delegation of more than 30 C-level executives searching for the latest global beauty products and trends.
“Beautyworld Middle East’s growing intercontinental footprint underlines the massive potential that exists in the Middle East and Africa region, which is now the world’s fastest-growing beauty and wellness market,” said Ahmed Pauwels, CEO of Messe Frankfurt Middle East, organizer of Beautyworld Middle East.