Big Business from Root to Tip

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From shampoos to oil sheen and permanent color to styling tools, hair maintenance is big business in the beauty industry. Check out some of the hottest products here, and see what you can add to your store shelves today!








Pro Dry

Ideal for high-volume blowouts, the Andis Pro Dry Tourmaline Ionic/Ceramic Hair Dryer gets the job done. Drying hair quickly while sealing the cuticle layer, it eliminates frizz for smoother, silkier hair. It boasts three heat settings, two speed settings, a cool shot button and two snap-on attachments for easy personalization.









Calm Down, Scalp

Do your customers often ask for advice on how to treat a dry, itchy or flaking scalp? Look no further than Fantasia’s Tea Tree Naturals Scalp Serum. Formulated with aloe and vitamins, this leave-in treatment nourishes and moisturizes troubled scalps, promoting long, healthy and shiny hair. Users of all hair types can enjoy its cooling effect.





Pump up the Volume

When fast, easy and versatile styling power that creates volume, body and fullness is what your customers want, they need the Hot Tools 1 1/4” Hot Brush Styler – Gold. Great for all hair types, it operates at a range of variable temperatures, reducing static and creating brilliant shine.









Happy Hair with Henna

Keep hair happy when coloring by using Henna Natural Hair Color from OKAY Pure Naturals. This 100% natural hair color powder provides long-lasting, vibrant and rich color that can be applied to all hair types. It is free of harmful chemicals like PPD, ammonia and peroxide, protecting hair from damage. Product shown here in the color “Indigo.”








Tangle Release

Instantly release tangles before washing hair with Motions’ new Pre-Wash Detangling Butter. This ultra-moisturizing butter smoothes over each hair strand to provide ideal slip and softness, promoting less hair breakage. It is created especially for natural textures and smells delightful, flaunting shea butter and coconut oil components.









Bronze Baby

Want to give your customers the option of instant, vibrant hair color that washes out with shampoo? Offer them Liquid Chalk temporary intense hair makeup from L’Oreal Technique. It works without a pre-lightener, and is available in a variety of shades (shown here in “Bronze Baby”). This hair color is water-based and works instantly on all hair types and colors.


Argan Vial Display 2013







Frizz No More

Strengthen and restore hair with Hask Argan Oil from Morocco Repairing Shine Oil. This lightweight, alcohol-free oil absorbs instantly to provide frizz-free shine without leaving an oily residue. Argan Oil penetrates hair to restore shine and provide soft, silky results in dry, damaged hair. What else could your customers want?








What a Pair

Looking and smelling good should be at the top of all of your male customers’ lists. Clairol Professional invites them to “get their swagger back” with this great package deal. When customers purchase two Beautiful Collection Advanced Gray Solution shades of semi-permanent hair color they can get a FREE Old Spice Swagger Deodorant. Now that’s one handsome deal.





Power of Infrared

Flaunting dual plates for fast, even heat distribution and infrared technology, which maximizes any effect of styling for optimum results in a shorter time, the Croc Infrared Iron has it all! With 25 heat settings and floating plates, users can create curls, flips or straight hair with this one tool. Seal in moisture, add silky shine and maintain hair styles all day long.







It’s a Miracle!

Undo the hurt and make damage disappear with Dr. Miracle’s Miracle Repair 3-Step Conditioning and Treatment System. Working to restore hair health, the reconstructive system instantly rebounds hair from the damage of coloring, relaxing and styling tools. Simply cleanse, rebuild and moisten!









Flawless Hair

Strengthen hair with the exclusive dual repairing complex—a blend bursting with the antioxidant power of blackberries and coconut oil—found in Giovanni’s Hair Oil Serum. This ultra-repair super potion kicks dry, damaged and over-processed hair to the curb as it smoothes and softens, tames frizz and flyaways, and adds shine while enhancing color. Breakage and split ends take a hike too!









Mega Therapy

Instantly nourish and hydrate hair while providing long-lasting shine with Doo Gro’s Mega Therapy Oil Treatment with Argan Oil. This nutrient-rich organic oil is lightweight and can also be used as a daily moisturizer or skin and nail treatment.









Sculpt Away

Let your customer’s inner artists shine through by offering them Soft & Beautiful Botanicals Ultra Nourishing Sculpting Foam from Strength of Nature. It is perfect for creating their favorite styles! Whether hair is naturally curly or relaxed, users can achieve amazingly smooth, healthy-looking soft hold with radiant shine, body and movement. Their hair will smell great while being nourished by natural oils and butters!


Sparks Shamp & Cond Bottle MOCKS







Take Care of that Color

Sparks is known for their noteworthy, vibrant hair colors. Just as important as getting hair to a certain hue is keeping it that way. The Color Care Protecting Conditioner penetrates into the hair shaft to gently condition, thicken and detangle. Botanically enriched, it moisturizes and nourishes hair while preventing breakage. It also provides UV protection to keep bright hair from fading.









Amazing Amla

Talk about a heavenly scent…the Amla Legend Moisture Remedy Shampoo, a part of SoftSheen-Carson’s Optimum Salon Haircare collection, tops the charts! Infused with Amla Oil from India, this creamy shampoo gently cleanses and detangles each hair strand while providing intense moisture to weak, damaged hair. Rejuvenate hair with the legendary power of Amla Oil!

OTC Beauty Magazine offers useful business tips and effective selling tools to boost revenue and customer traffic for OTC retailers. The magazine also provides invaluable product knowledge, industry news and insights for retail store owners, manufacturers, distributors and professionals in the barber and beauty supply industry. Contact us:

Read the latest issue of
OTC Beauty Magazine

July 2024


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