BIR Bits – December 2015

Cyrus Bulsara
Cyrus Bulsara

Professional salon hair care color product sales (at manufacturers’ shipment dollars) grew by 3.8% in 2014 to $831 million. Hair color services are the prime driver of the entire salon industry, according to the New 2014 Professional Salon Haircolor Study from Professional Consultants & Resources, the leading strategic consulting company and data supplier to the professional beauty salon industry. “Salons across the United States report hair color services are growing and essential to the survival and growth of their businesses and the salon industry,” says Cyrus Bulsara, president of Professional Consultants & Resources.

  • L’Oréal is the leader in hair color sales with its Matrix, Redken, L’Oréal Technique and L’Oréal Professional brands.
  • P&G follows closely with its growing exclusive brands like Koleston, Illumina, Color Perfect, Magma and Innosense. Visit


VNC Sales welcomes Jennifer Dillon and Missy Mitchell. Jennifer joins the rep firm’s West Coast team. She has 15 years’ experience in manufacturing, distribution and as a manufacturers’ representative. Missy will work with the firm’s Southeast team. She has 20 years’ experience in education and as a manufacturers’ representative.


Spilo Worldwide has introduced a new website at The site offers a more user-friendly interface, a faster ordering experience for distributors and a new online shopping experience for Flowery professionals. Visit


Kevin VanNest, John Madia and Missy Mitchell from VNC Sales recently participated in a community outreach program, providing school-age children in the Denton, TX area with free haircuts and hair care gift bags. Supporting manufacturers included Krest Combs, Erico/Flairsol bottles, JDB/Wet Brush, American International’s Woody’s, Not Your Mother’s Hair Care, Dr. G, Cricket Co. and Andis. Visit


Eraser Time. In last month’s reporting, we listed Farouk’s sales at $135 million, citing an article from Happi on the top professional beauty manufacturers’ sales. According to Andre Chiavelli, Farouk’s executive vice president global sales, “This is grossly understated. We are a privately held company and do not publish our annual sales.”


Courtesy of “The Beauty Industry Report.”

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