BIR Bits – November 2015

Consumers are reading beauty product labels more than ever. As consumers become more conscious of what they eat, they’re also becoming more aware of the ingredients they put ON their bodies, according to the Green Beauty Barometer study, conducted by natural beauty brand Kari Gran. The study, which polled 1,000 U.S. women, shows nearly 6 in 10 read beauty product ingredient labels prior to purchase, and nearly 40% intend to increase their spend for all-natural beauty products.

When asked to identify which ingredients they look for on beauty labels, women said the most-watched-for ingredient was sulfates. Almost 30% said they seek to avoid sulfates, followed by parabens (22%), synthetic fragrances (18%), PEG compounds (15%) and mineral oil (11%). Visit


Creative brights power growth of pro color. Fire, mermaid and pastel balayage are among the coolest hair color trends this year, according to Vera Sandarova, marketing manager for Kline. From Katy Perry-inspired pastel rainbow hair to Kelly Osborne-styled lavender hues, colorful hair isn’t just for punk rockers anymore, as women and men alike are ditching natural colors for another level of chic. They shadow roots with violet, teal and pink, and alternate coloring the ends with white, teal and blue for a mermaid-like look. Read more on Kline’s blog at Visit


Congratulations to Basim Shami, CEO of Farouk Systems who was recognized by the Texas Association of Mexican American Chambers of Commerce for his awareness and advocacy in taking a stand against discrimination. TAMACC is an association of the local Hispanic Chambers of Commerce and advocates for more than 500,000 Hispanic businesses in Texas.

Basim Shami

Says Basim, “Farouk Systems is a multicultural company with people of Latin American descent making up a large percentage of our employees and loyal customers. As a company proudly founded on the concept of coming to the United States in pursuit of the American Dream, we proudly support everyone’s right to pursue that dream.” Visit


Women’s Wear Daily’s Beauty Inc. recently (August 15, 2015) named the “50 Most Influential People in the Multicultural Market.” Included on the prestigious list along with Beyoncé, JLo, Rihanna and Iman, are several noted leaders in pro beauty and the media. They include Jane Carter, CEO/founder, Jane Carter Solution; Kathy O’Brien, vice president, skin and marketing services, Unilever North America; Kim Etheredge and Wendi Levy Kaaya, co-owners and co-founders of Mixed Chicks; Kim Kimble, CEO, Kimble Beauty; Lisa Price, founder, Carol’s Daughter; Michelle Breyer, president/co-founder, TextureMedia; Miko Branch, CEO/creative director/co-founder, Miss Jessie’s Original; Nicole Fourgoux, general manager, multicultural beauty division, L’Oreal USA; Oribe, celebrity hair stylist and co-founder, Oribe Hair Care; Pamela Edwards Christiani, beauty and style director, Essence; Patrice Grell Yursik, creator,; Patricia Reynoso, editor, Glam Belleza Latina; Sam Fine, celebrity makeup artist; Satish Malhotra, executive vice president, Latin America, Canada and Sephora inside J.C. Penney; Susan Akkad, senior vice president, Local and Cultural Platforms, Corporate Innovation, The Estée Lauder Companies; and Ted Gibson, celebrity hairstylist and salon owner. For a full list, visit


In Happi Magazine’s annual ranking of the Top 50 U.S. Beauty Companies, Procter & Gamble comes in No. 1 with sales of $68.9 billion. Other companies with pro beauty divisions on the list include Estée Lauder at No. 3 with sales of $10.9 billion, Coty at No. 8 with sales of $4.5 billion, Revlon at No. 15 with sales of $1.9 billion, Jarden at No. 20 with sales of $850 million, John Paul Mitchell Systems at No. 29 with sales of $425 million, Helen of Troy at No. 36 with sales of $216 million, Dermalogica at No. 39 with sales of $200 million and Farouk Systems at No. 47 with sales of $135 million. For more details, visit


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