BIR Bits: October 2016

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L’Oreal USA has launched “Beaumoji,” a messaging keyboard designed to enhance and animate conversations about beauty.

loreal-beaumojiThe keyboard offers 130 playful and on-trend emojis created for the passionate community of beauty enthusiasts.

The Beaumoji keyboard features illustrations of current beauty trends, characters indulging in beauty experiences, symbols of iconic L’Oreal-brand products, and icons and gestures to express enthusiasm for all things beauty. The keyboard is available for free on both iOS and Android and will issue seasonal updates, reflecting evolving beauty trends. Follow @beaumoji_ on Instagram for more information.


L’Oreal USA has taken the White House Equal Pay Pledge.

The company is committing to conducting an annual company-wide gender pay analysis, reviewing promotion processes and hiring to reduce unconscious bias, and embedding equal pay efforts into broader equity initiatives. This company joins other business leaders, including Amazon, American Airlines, Deloitte, PepsiCo, Salesforce and Staples, which made the pledge at the United State of Women Summit, convened by the White House Council on Women and Girls.

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OTC Beauty Magazine offers a unique perspective on useful business tips, effective selling tools to boost revenue and customer traffic plus invaluable product knowledge by combining insight and intelligence with depth and style. Having served the industry since 2002, OTC Beauty Magazine has been recognized as the most trusted trade publication for product and company information in the industry, becoming better equipped every year to deliver your products and services to the right people.