The ABCs of Digital Marketing

According to the Harvard Business Review and the post-COVID CMO survey, social media marketing spending saw a 74 percent lift in 2020. In addition, traditional marketing activity was projected to decline during…

Essential Styling Products for Long-Lasting, Gorgeous Hair

From sleek braids to bouncy curls, these styling products are designed to deliver long-lasting hold, moisture, and shine, making every hairstyle effortlessly flawless. Whether you’re taming frizz, adding definition, or nourishing curls,…

Implement AI-Powered Personalized Consultations

How AI is Shaping Personalized Beauty Shopping Artificial Intelligence (AI) is transforming the way customers shop for beauty products. By offering AI-powered personalized consultations, your beauty supply store can provide customers with…


OTC Beauty Magazine offers useful business tips and effective selling tools to boost revenue and customer traffic for OTC retailers. The magazine also provides invaluable product knowledge, industry news and insights for retail store owners, manufacturers, distributors and professionals in the barber and beauty supply industry. Contact us: editor@otcbeautymagazine.com

Read the latest issue of
OTC Beauty Magazine

February 2025

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