In the natural hair aisle, customers are rarely just shopping for a product, they’re building a routine. They want something that makes curls feel softer, easier to manage, and more predictable from…
Today’s shoppers know what they want before they ever reach the shelf. Whether they’re creating a sleek ponytail, defining curls, or styling a child’s hair before school, they are shopping for a…
As Skala Brasil continues its rapid expansion across the U.S., beauty supply owners are seeing firsthand the growing demand for the brand’s accessible, high-performing hair care products. Known for its inclusive approach…
In a category where tools are judged in real time by their performance, consistency, and results—brand longevity isn’t accidental, it’s built. For Megan Salinas, Director of Brand & Integrated Marketing, her role…
When someone walks into your shop looking for their first wig, chances are they’ve already done a little homework. They may even have a few screenshots saved—soft layers, a blunt bob, maybe…
Today’s styling consumer is looking for more than just hold—they want versatility, performance, and products that keep up with their evolving routines. That’s exactly where göt2b continues to make its mark. Known…
Today’s beauty landscape is defined by intention—where heritage meets modern sensibility, and trusted staples are reimagined for a new generation of consumers. Tiara Amoah is the brand manager overseeing Africa’s Best, Kuza,…
Today’s hair consumers want reliability, versatility, and products they can trust to deliver every time. That’s exactly where AllDay Locks continues to stand out. With a strong focus on waves, braids, and…
Continuing its tradition of excellence, Jinny Beauty Supply brought together its executive, purchasing, and sales teams along with key vendor partners for the highly anticipated 2026 Jinny Sales Meeting. Held from June…
