According to the Harvard Business Review and the post-COVID CMO survey, social media marketing spending saw a 74 percent lift in 2020. In addition, traditional marketing activity was projected to decline during…
Today’s man is paying more attention to his self-care routine, with growing interest in skincare, hair care, and personal wellness products. This shift isn’t just about appearance—it’s about confidence, self-respect, and maintaining…
About ChaZap: Chazap Inc. Products is owned and operated by Corey O. Daurham, son of founder W.O. Daurham – who was in the barber profession since 1975. Chazap Inc. Products manufactures and…
For 70 years, DAX Hair Care has been more than just a brand—it’s been a trusted name passed down through generations, with formulas that continue to deliver real results. Known for its…
In a market overflowing with promises, ON NATURAL has quietly—and confidently—earned trust by doing things differently. With a strong commitment to clean, effective ingredients and an ear to the needs of the…
How Innovative Beauty Products Is Helping Men Embrace Gray Hair with Confidence Today’s customers are looking for more than just results—they want brands that align with their values, use quality ingredients, and…
When it comes to aligning with brands that go beyond the surface, NFL star Kyle Pitts found a natural fit in Bevel. Known for its mission to empower men through grooming and…
Where guidance meets growth—from shelf to sale. As demand for men’s products continues to rise, beauty supply stores have an opportunity to connect with a customer base that’s loyal, discerning, and always…
Tips for Creating a Loyalty Program That Turns Customers Into Lifelong Advocates In today’s competitive beauty industry, customer retention is just as important as attracting new clients. One powerful way to build…
Every month, we spotlight the top-selling products flying off shelves—from barber essentials to everyday styling staples. These customer favorites not only deliver results, but they also keep shoppers coming back. Here are…
