According to the Harvard Business Review and the post-COVID CMO survey, social media marketing spending saw a 74 percent lift in 2020. In addition, traditional marketing activity was projected to decline during…
What started in Janell Stephens kitchen as homemade hair products has blossomed into a global beauty brand loved by countless customers. Since launching Camille Rose in 2011, Stephens has turned her passion…
Behind every bottle of Bold Hold is a story of passion, creativity, and genuine care for the beauty community. What started as an educational journey for stylists has blossomed into a trusted…
The Silk Press has become a favorite hairstyle for those who want a sleek, straightened look without the use of harsh chemicals. As a beauty supply store owner, understanding the ins and…
By Lexie Dy You keep the lights on, unlock the door before sunrise, and know the exact tilt of the floor behind the counter. For retail owners, distributors, and beauty professionals, every…
Running a beauty supply store means knowing what products your customers need—and what they’ll love. Whether they’re styling sleek blowouts, defining natural curls, or experimenting with bold color, today’s shoppers want products…
Unlocking the Power of Virtual Beauty Advisors in Your Store The beauty industry is constantly evolving, and with that comes the need for personalized and innovative shopping experiences. One such innovation gaining…
The storm isn’t coming. It’s already here. And many leaders are realizing they’re sailing without instruments. The current business climate is a storm of volatility, uncertainty, complexity, and ambiguity. Strategic plans are…
Afro Unicorn®️, the rapidly growing Black-owned lifestyle brand celebrating the uniqueness of women and children of color, is excited to announce the expansion of its Magical Tresses haircare collection nationwide, solidifying its…
The Next Evolution in Naked Lashes ARDELL Beauty is excited to announce the latest iteration of its beloved Naked collection with the launch of Naked Shapewear.Elevating its lash category with a bold,…
