The ABCs of Digital Marketing

According to the Harvard Business Review and the post-COVID CMO survey, social media marketing spending saw a 74 percent lift in 2020. In addition, traditional marketing activity was projected to decline during…

Top 5 Styling Essentials

Offering the best styling products is key to keeping customers coming back for more. From braid gels that provide extreme hold to foaming mousses that define curls and heat protectants that add…

2025 Jinny Big Show
The Jinny Big Show was a huge success! Each year hair and beauty brands gather at The Jinny Big Show to introduce new brands, showcase their products, grow their customer base, and…

OTC Beauty Magazine offers useful business tips and effective selling tools to boost revenue and customer traffic for OTC retailers. The magazine also provides invaluable product knowledge, industry news and insights for retail store owners, manufacturers, distributors and professionals in the barber and beauty supply industry. Contact us: editor@otcbeautymagazine.com

Read the latest issue of
OTC Beauty Magazine

April 2025

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