According to the Harvard Business Review and the post-COVID CMO survey, social media marketing spending saw a 74 percent lift in 2020. In addition, traditional marketing activity was projected to decline during…
By Lexie Dy Running a beauty supply store is more than just stocking the latest products and building loyal customer relationships; it’s also about managing finances to keep your business flourishing. Effective…
When it comes to creating effortless, voluminous, and beachy looks, L3VEL3 is at the forefront of innovative hair care solutions. Whether your customers are looking to enhance their natural texture, add instant…
When it comes to offering your customers the latest and most sought-after lash products, Ardell has always been a brand that beauty enthusiasts trust—and their Big Beautiful Lashes (BBL) are no exception.…
For beauty supply store owners, staying ahead in the competitive haircare market means offering products that deliver real results.OGX has revolutionized the way we think about hair repair with its Targeted Bonding…
How an “Experience-First” Store Layout Can Transform Your Beauty Retail Business Beauty shopping has become more than just a transaction; it’s an experience. If you want to stand out in the crowded…
Whether your customers need nourishment, moisture, or styling perfection, these innovative hair care products have them covered. From intensive scalp oils to flake-free styling gels and hydrating mousses, each item is thoughtfully…
Self-care is an essential practice for everyone. It’s important for men to have access to the tools and products they need to look and feel their best. By promoting self-care through your…
This past October, American International Industries (AII), the leading manufacturer and distributor of innovative, quality beauty and skin care products for men and women, took part in the Making Strides Against Breast…
by Susan Robertson At various times, the popular press raises the idea that group brainstorming isn’t effective at generating creative solutions. That assertion is erroneous, for a variety of reasons. Groups can – and…
