According to the Harvard Business Review and the post-COVID CMO survey, social media marketing spending saw a 74 percent lift in 2020. In addition, traditional marketing activity was projected to decline during…
Let’s be real—beauty shopping isn’t what it used to be. The post-pandemic world has changed how people browse, buy, and think about stores. Foot traffic has stabilized, shoppers are more intentional, and…
For decades, göt2b has been synonymous with fearless style and high-performance hold. Now, the brand is channeling that same iconic energy into curls, coils, and waves with göt2b Curled—a styling collection designed…
Jayda Audrick’s career has always been guided by intuition, creativity, and a deep understanding of identity. What began in fashion styling—helping individuals express who they are through what they wear—has evolved into…
Beauty supply stores are filled with tools that can transform hair: rollers, baby pins, wrap papers, setting products, and hooded dryers. Every item is essential. Yet even when everything a customer needs…
Every style tells a story and your customers deserve products that honor their individuality while caring for their hair at every step. From moisture-rich foams and nutrient-packed oils to heat protection and…
4 Tips to Score Your P.R. Goals By Russell Trahan Recent statistics show that more than 29 million people play in some form of a fantasy football league. ESPN reports more…
Running a beauty supply store isn’t just about having the right products—it’s about building relationships with your customers. One simple tool that can make a huge difference is a customer book. These…
As we enter 2026, it feels like the perfect moment to pause, reset, and lean into a little New Year, New Me energy. After a full year of doing it all, self-care…
ARDELL Beauty, a leader in lash innovation and development for over 50 years, is excited to announce that the brand has won multiple awards in national consumer beauty publications this year. Ardell…
