According to the Harvard Business Review and the post-COVID CMO survey, social media marketing spending saw a 74 percent lift in 2020. In addition, traditional marketing activity was projected to decline during…
By Lexie Dy Standing out in a crowded local beauty market isn’t just about being better — it’s about being clear. Customers overwhelmed with choices will default to what they already know…
By Sophia Winston I have loved makeup ever since I was a little girl. There’s something so magical about playing with color palettes and seeing how a simple swipe of eyeliner or…
In today’s socially conscious world, customers are increasingly drawn to brands that not only provide great products but also have a positive impact on their communities. One powerful way to elevate your…
Ampro has earned its place as a heritage brand, trusted across generations for its performance and value. From the iconic Pro Styl Gel to today’s Shine ’n Jam and Magic Fingers lines,…
By Susan Robertson Most leaders don’t ignore change because they don’t care. They ignore it because, in the moment, it doesn’t feel urgent. When the metrics look good and the operations hum…
Wigs are a key offering in any beauty supply store. Whether your customers are looking for a quick change, a protective style, or simply want to boost their confidence, wigs are the…
Build a “blemish wardrobe” for every moment—from 7 a.m. homeroom to late-night study hall: Spot-on and classroom-friendly patches: Targeted pore care Beyond the patch (to keep skin calm) Available at hanhoousa.com, Amazon,…
Hollywood Beauty Unveils Batana Oil: A Legendary Ingredient Supporting Hair Growth and Repair The #1 multi-use oil brand adds the Ancient Miracle Oil to its trusted range – supporting restoration, strength,…
As beauty supply professionals, you know your customers rely on trusted products that deliver results, value, and repeat sales. In this feature, we’re highlighting some of today’s top-performing essentials—from long-lasting color solutions…
