THE NEW ERA OF CURL CARE

How Aunt Jackie’s Is Shaping the Future of Textured Hair Care Textured hair care is evolving—and so are the customers shopping in the category. Today’s consumer wants more than a familiar name…

ROOTED IN LEGACY

Andrew Campbell on Heritage, Innovation and the Future of Godefroy Beauty What makes a beauty brand stand the test of time? For Godefroy, it comes down to dedication, excellent customer care, and…

The Products Your Customers Love

The best-selling products on the shelf can tell you a lot about what customers are looking for right now. From flexible hold and defined curls to vibrant color and high-shine styling, these…

THE BEAUTY INSPIRATION WALL

What if one of the most memorable things in your beauty supply store wasn’t something customers could purchase? Imagine walking into your store and seeing a wall filled with glossy beauty images—beautiful…

CHARITY STORY: Creme of Nature

Company Name: Creme of NatureYears in Business: 50 YearsWebsite/Social Media: https://www.cremeofnature.comInstagram: @cremeofnatureFacebook: Creme of NatureTikTok: @cremeofnatureYour Name/Role: Nikia Bowman, Global Marketing Director What does giving back mean to your company?At Creme of…

CHARITY STORY: Andis

Company Name: Andis CompanyYears in Business: 104 yearsWebsite/Social Media: www.andis.comInstagram: @andisclippersYour Name/Role: Megan Salinas Director, Brand & Integrated Marketing What does giving back mean to your company?Giving back is ingrained in Andis.…

CHARITY STORY: ECO STYLE

Company Name: ECO STYLEYears in Business: Founded in 1983Website/Social Media: ecostyle.com | @ecostyle_usYour Name/Role: Starr Jones / Human Resources at ECO STYLE What does giving back mean to your company?Giving back means…

CHARITY STORY: Stylecraft / Gamma+

Company Name:STYLECRAFT, LLC. Years in Business:9 years (since 2017) Website/Social Media:www.stylecraftus.com Instagram:stylecrafthair, gammaplushair, stylecraftpro, gammaplusna, stylecraftegammaeducation TikTok:gammastylecrafthair, gammastylecraftpro YouTube:gammastylecraftpro Your Name/Role:Peter Giannone, Group Vice President What does giving back mean to your…

Small Steps, Big Impact

How to Foster Incremental Innovation at Work By Kate Zabriskie When people hear the word “innovation,” they often think of groundbreaking products, disruptive technologies, or revolutionary ideas. But not every improvement needs…


OTC Beauty Magazine offers useful business tips and effective selling tools to boost revenue and customer traffic for OTC retailers. The magazine also provides invaluable product knowledge, industry news and insights for retail store owners, manufacturers, distributors and professionals in the barber and beauty supply industry. Contact us: editor@otcbeautymagazine.com

Read the latest issue of
OTC Beauty Magazine

September 2026

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