The holiday season is a time when shoppers want to find meaningful gifts, treat themselves, and experience something special. For beauty supply stores, it’s the perfect opportunity to build deeper connections with…
Give your customers the confidence to create any look with a curated lineup of high-performance hair care and styling essentials. From moisture-rich foams to powerful scalp treatments and long-lasting styling gels, these…
How to Use Online Platforms to Create a Loyal Beauty Brand Tribe Creating a strong online community is one of the most effective ways to build brand loyalty and foster customer engagement…
What a hot glue gun and a strategy session have in common By Susan Robertson Sharon, a corporate HR leader, spends her days managing her team and helping shape a culture that…
in-cosmetics Asia delivered its most influential edition to date. This year’s event attracted a star-studded mix of high-profile industry leaders, C-suite executives, celebrity guests, Asian A-listers, beauty entrepreneurs and heads of some…
CEW recognizes Babo Botanicals for pioneering low-plastic packaging and high-performance, plant-based formulas for all hair types Babo Botanicals, the plant-based personal-care brand trusted by families for gentle, effective skincare and haircare, today…
How salon owners are building spaces for wellness, mentorship, and community. By Allyson Leak At OTC Beauty Magazine, our mission is to highlight voices that are shaping the beauty industry from the…
This month’s Day in the Life features Tamika Gibson, Owner and CEO of The Hair Diagram — the visionary brand behind the beloved Bold Hold line. A licensed cosmetologist and educator with…
When it comes to skincare and cosmetics, proper hygiene and easy access to the right tools can make a huge difference in a customer’s experience. As a beauty supply store owner, you…
